The StreamTV Show’s Post

After the discussions at DMEXCO - Digital Marketing Expo & Conference , where #CTV #Advertising was a hot topic, VideoWeek has released the CTV Advertising Guide Europe 2025. This comprehensive guide offers valuable insights into the evolving landscape of CTV advertising. Highlights from the report: Rapid Growth: #CTV is projected to continue its significant expansion, with audiences increasingly migrating from traditional TV to streaming platforms. #Targeted Advertising: The focus on personalized ad experiences is transforming viewer engagement, making precision targeting essential for brands. Data-Driven Strategies: Utilizing #data analytics will be crucial for measuring campaign effectiveness and optimizing advertising spend. Emerging Platforms: The entry of new players in the market presents both #opportunities and challenges for advertisers. As the industry evolves, understanding these trends is vital for maintaining a competitive edge. Explore the full guide for an in-depth look at what lies ahead. #CTV #Advertising #VideoWeek #MarketingInsights #Europe2025

Advanced attribution in CTV/OTT advertising enables advertisers to measure the effectiveness of their campaigns more accurately, optimize media spending and targeting strategies, and ultimately improve the ROI of their advertising investments in the evolving landscape of streaming media consumption. Quick bites from the February Advanced Attribution Masterclass Follow for more mini-courses on Attribution - https://lnkd.in/g3A5mHNP Join the conversation - Enroll for the April Masterclass - https://lnkd.in/g8fUpa8g #attribution #incrementality #masterclass #measurement #testing #ctv #ott

Connected TV (CTV) has reached an all-time high, with nearly every household having at least one CTV device. The big shift from traditional TV to streaming has created opportunities for marketers to reach audiences through a wealth of data and advanced targeting capabilities. However, brands have yet to unlock its full potential. Access our latest ROI Genome Flash to understand the opportunities and considerations for scaling CTV advertising: https://lnkd.in/ddc9bfVV #CTVads #connectedTVadvertising #commercialanalytics #revenuegrowth

Did you know? Almost every household has at least one CTV device! 🤯 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

📺 Why OTT Advertising Should Be Part of Your Strategy 📺 Over-the-top (OTT) advertising is revolutionizing the way brands connect with consumers. Unlike traditional TV, OTT provides precise targeting and measurable results, making it a powerful tool for advertisers. With the rise of streaming services, now is the perfect time to invest in OTT ads. 📈 Targeted Reach 📈 Measurable Impact 📈 Enhanced Viewer Engagement Ready to take your advertising to the next level? Let’s chat about how OTT can benefit your business. #DigitalMarketing #Advertising #BusinessOwners

As brands turn to streaming and CTV advertising formats, it's essential to master the nuances of datasets and match rates to ensure accurate targeting. Discover how understanding the match process can drive CTV success! Read more in on our blog: https://hubs.ly/Q02HCpt50 #CTVInsights #DataDrivenAdvertising #DataQuality

Total digital video ad spend is projected to grow 16% in 2024 📈 And most of CTV transactions are programmatic. Why buyers choose CTV channel? The most important reasons for them were: ✅ easier campaign optimization, ✅ better ROI/ROAS, ✅ greater ease achieving scale. ➡ Are you looking for CTV audiences? Contact us and get our CTV taxonomy that includes over 180 segments: hello@tl1mkt.com #CTV #advertising #audience #programmatic

Almost every household has at least one CTV device! 😲 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

Connected TV is changing the way TV and videos are being consumed. Here is a brief report outliningthe shift from Linear TV to CTV and opportunities it creates.

Hello & happy new week! 🖼 🎣 🎯 Here is our latest newsletter, curated with the news from the industry... So what's going on? ⏳ 🌎 - SambaTV is launching a near real-time platform to help political advertisers with next-day ad targeting at the regional, state, and national level -LinkedIn has introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns - Sony Pictures Entertainment is launching 54 free ad supported streaming TV (FAST) channels across Europe - Consumers are now overwhelmingly open to ad-supported streaming content, signaling a seismic shift in their CTV habits #tvinnovation #adtargeting #realtimetargeting #politicalaudiences #politicaltools #campaignmanager #b2badvertisers #tvadsbuying #ctvlinkedin #targetinglinkedinmembers #fastchannels #adsupportedstreaming #ctvhabits #contentrecommendations For more click here: 📣 🔴 https://bit.ly/49rGa7E