Welcome to a #HotTake Wednesday.
Gonna be straight with you - I'm just here for your clicks on this one, and, if I'm lucky, some comments, but hey, you were the one who opened LinkedIn, so who's the real villain here? Let's have some fun.
For forever and a day, I've struggled with the term "embedded payments." Everyone points to the shining example of Uber as the darling of embedded payments. "It's soooo amazing, I just get out and walk away."
Fine, that's great, and I'm not here to take away what Uber and Lyft have done for taxi rides. It's really nice to not fumble with my wallet - good on you.
Now let me show you my "but"
But, is it **really** that amazing? Wouldn't you expect every app or service where you need to pay for something to have a checkout, possibly a way to save your payments information as well so you don't have to re-enter it?
Haven't we just glorified something that was necessary anyway? I don't make an order for groceries at my local supermarket and then marvel "wow, this was so much better because of embedded payments." I EXPECT a payment function in apps where I collect money, who wouldn't? Calling it an embedded payment is really just unnecessary glorification of a business requirement.
Change my mind ;-)
#embeddedpayments #merchantpayments #nacsshow2024
Sr. Account Executive, Visa Fintech/BIN Sponsor
2moExciting news! Congrats to Payfare, Stride and Lyft!