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YouTube TV just hit 8 million subscribers, highlighting a surge in big-screen viewing. 👀 The future of entertainment is shifting. YouTube CEO Neal Mohan highlights the living room as the "next frontier" in his annual letter. 🛋️ One of their "4 Big Bets for 2024" is building a more engaging living room experience. This aligns with the growth of YouTube TV and creators thriving on the big screen. 📺 What does this mean for brands? Mohan highlights the growing importance of understanding how audiences watch and adapting content strategies accordingly. Read the annual letter in YouTube Advertisers post below ⬇ #youtubeads #advertising #ctv #connectedtv

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ICYMI: people are increasingly watching YouTube on the biggest screen in the home — and brands can learn from how creators are responding. Read more from Neal Mohan’s annual letter to the YouTube community: 🔗 https://lnkd.in/dDBij42Z

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Thank you for sharing insights from Neal Mohan's annual letter, Strike Social !

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