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7 things that are going to help you land on the most effective ad angles: Audience demo Platform optimization Current trends for platform: try to not get too micro here Buying motivation Gaps in competitor messaging Seasonality/timing USPs: this is the cornerstone of your ads

7 things that are going to help you land on the most effective ad angles: Audience demo Platform optimization Current trends for platform: try to not get too micro here Buying motivation Gaps in competitor messaging Seasonality/timing USPs: this is the cornerstone of your ads

Great information on how we are making sure that our clients are ahead of the curve when it comes to reaching their desired audiences. Check out the latest Effectv #TVViewership Report with data-backed strategies to maximize audience reach across platforms. https://comca.st/3RQaTpa #EffectvEmp

Introducing the Flow Audience Calculator 🚀 our latest innovation helping leading brands and media agencies supercharge on their ROAS💰 ⌛Speed up campaign planning and get your campaigns live quicker with customised, high intent audiences at your fingertips. Click here to use the Flow Audience Calculator or get in touch to find out how we can boost your campaign performance 🚀 https://bit.ly/3zpGN56 #Flow #FlowAudienceCalculator #AdTech #FirstPartyData #DataSolutions #AdTechSolutions #AdTechInnovation #CampaignPerformance

Explore how big data from recent changes in TV habits is transforming audience measurement, offering deeper insights for media professionals. 📺 Learn more about its impact on TV and advertising in this sponsored article by Nielsen: https://lnkd.in/g_3g_-UE #MediaTrends #TVAnalytics

Have you ever wondered what people from different generations watch on TV? Audience insights can provide answers to this question. You can discover their preferences and viewing habits by studying different audience segments. This data can assist you in creating successful advertising campaigns. #ConnectedTV #TargetedAdvertising https://lnkd.in/gCn-BYyU

Not only are more and more consumers cutting the cord, but they are moving to ad-supported platforms such as Pluto TV or Peacock because they're okay with watching commercials; it's become the new norm. What other benefits do you, as an advertiser, have to incorporating a CTV marketing plan? ✔️ Better targeted reach ✔️ Higher engagement rates ✔️ Improved measurement and analytics ✔️ Seamless cross-device delivery ✔️ Detailed audience insights Learn more about the benefits of advertising with OTT/CTV in today's episode of Digital Marketing ROWhy? here: https://bit.ly/3KsOFVT #TipTuesday #DigitalMarketing #MarketingPodcast #ROI

Nailing insights is key 🔑 to driving overall performance, audience validation, media efficiency, and learnings to inform campaign planning and optimizations. 📈 We understand it can be a bit overwhelming initially, but Foursquare is here to help you get the most value from your insights. Learn more in our Attribution guide 👉 https://lnkd.in/gp_GSVDD #locationdata #attribution

Discover the power of audio advertising!📻 Dive into our campaign with Havas and Bumble Inc. where we crafted a bespoke audience pool by combining our unique first-party data audience segments. With the help of our partner, Veritonic, we unveiled deep insights into the campaigns impact and audience engagement.📈 Find out more below or contact our sales team at sales@octaveip.com to discover how you can utilise our data for your campaign. #data #campaign #audio #audioadvertising

Tunnl Reach & Frequency solution has launched 🚀 ! If you're involved in Linear/CTV spend, this will be a game changer. Check it out ⤵ and get in touch to discuss further #reachandfrequency #lineartelevision #ctv #ROI