Strive Messaging’s Post

How often should we be sending email? Daily? Weekly? Somewhere in between? The easy answer is: it depends. But, really, it depends on the data. Some brands need to send a lot of email, and some need to send very little. If you've been sending email, you have some data to work with. If you're not sure what you're looking at, do some testing and see what works If you haven't been sending... start and see what works.

Mini-pitch alert 👔 If you've noticed Gmail and other email services blocking link tracking lately, you’re not alone! That’s another reason to use Mogli URL via text messages. You can send trackable links for event sign-ups, surveys, appointments, or scheduler links (like Mogli scheduler) without worrying about your links getting lost in the inbox. 📥 P.S. I'm not suggesting you spam anyone! Always make sure to follow proper regulations and collect opt-ins before sending SMS. More on that in the comments. 👍 Okay, end of pitch—back to your regularly scheduled scrolling! More information in the comments below.

Let’s say you send an email to abc(@)yourcompany(.)com - will it be delivered? Likely not, unless there's a catch-all account in place. A catch-all account ensures that any email sent to the domain, regardless of typos or variations before the (@), gets through. Why do I even bring this up? In email outreach, catch-all accounts are often viewed with caution. The concern? Emails sent to these addresses can still bounce, which impacts sender reputation and hurts deliverability rates. I’ve faced the same dilemma: a. Should we ignore catch-all emails? b. Or send them and hope they land? After analyzing our outreach data (and millions of other records), it became clear: Ignoring them could mean missing out on 20-30% of potential leads. Fortunately, there are tools to validate catch-all emails and minimize risk at scale. By the way, we’ve just made catch-all verification free at BetterContact—previously, it was a paid feature.

#Emaildeliverabilitytip 🚫 Spam filters are designed to catch emails that sound like a clickbait, which can eventually damage your deliverability. If not crafted well, even important emails like password resets or order confirmations could end up in your customers’ spam folders, making them easy to miss. Here's a tip to stay clear of spammy words and to ensure your messages land where they’re meant to be: in your customer's inbox! 😄 Check out our full email deliverability guide here 👉 https://lnkd.in/guza9w5d

What the F&£k is Data Hygeine in less than 100 words 🤯: Data is only as good as the verification. Sending to non existent email addresses will kill your reputation. And burn your domains. Higher bounce rates and undeliverables flags you as spam to ESPs. To avoid this, always double verify data in two different places. Tools like MillionVerifier are great at this, and will list the good, risky and bad. Don’t use the bad, and avoid the risky unless you can validate catch-all emails. Findymail are, for me, leading the way with this. Easily the best quality email data available at present. Practice safe send. 😂 #FoxRedOutbound #EmailMarketing #EmailDeliverability #DataHygeine

🚨The harsh reality of email deliverability 🚨 It’s way more than just hitting “send”: ⿡ Inbox vs. Spam: As we all know even great emails can end up in spam.   ⿢ Constant Monitoring: Sender reputation needs continuous attention.   ⿣ Technical Setup: SPF, DKIM, and DMARC matter. A lot! ⿤ Blacklist Woes: One blacklist hit, and your campaign’s done.   ⿥ Engagement is the King: Low open rates? Expect trouble.   ⿦ Algorithms Change: What worked last week may not work today. Staying on top of these is crucial if you want your emails to actually land where they should! P.S. Ignoring deliverability is like throwing emails into a black hole. #emaildeliverability #emaillikeapro #emailmanagement #emailinbox #nospam #marketingtips

Interesting read! Direct Mail, what you need to know for 2024. “In fact, an incredible 64% of consumers say direct mail has inspired them to take action such as visiting a website, heading to a physical location, or making a purchase. This is according to research by Lob, which surveyed consumers on how they use direct mail. Marketers also cite the effectiveness of direct mail, with 74% of marketers saying direct mail delivers the highest response, conversion, and ROI of any channel they use.” Questions about Direct Mail (anywhere in the US) let me know! https://lnkd.in/eYXGQVDx

Reading the brilliant newsletter by Lauren Meyer it talks about Do you really need authentication? Just in the past week I can across the answer to this. Started working with a totally kick ass new client, we added some new subscribers from a comp, I stupidly didn’t check the domain settings, assuming it was as already set up, silly me for not checking. Added these people into the welcome flow and boom shit open rates. Sorted the authentication out and instantly rose 20%. That is how important authentication is. Obviously I’m not stopping there with the account but it’s a good start. #emailgeeks #emailmarketing

Tip for the Superhuman Email users out there. I added a split for political spam, and wow has it been nice. Here's what I have in the split definition. I'm sure there are others out there who have a more exhaustive definition, so feel free to pipe up. This is current capturing ~100 emails a day (!) for me. from:info@action.rosenfornevada.com OR from:bradypac.org OR from:e.turnoutpac.org OR from:kamalaharris.com OR from:https://lnkd.in/gmDFiVi8 OR from:email.bobcasey.com OR from:e.gallegoforarizona.com OR from:action.rosenfornevada.com OR from:e.wedefendthevote.org OR from:e.stoprepublicans.com OR from:e.gavinnewsom.com OR from:e.cbcpac.org OR from:ocasiocortez.com 

📊 New report from GlockApps: Email Deliverability for Q3 2024 The Q3 is over, so it's time to summarize the results! 📈 We continue monitoring email deliverability and collect data based on the email tests created by our customers. Here are some key insights from our fresh report:  1️⃣ Google remains the top ESP, used by 38% of our clients.  2️⃣ The average Inbox Placement rate decreased by 3% compared to Q2.  3️⃣ Senders with more than 10,000 emails per month had much higher inbox placement rates (57-63%) compared to smaller senders, who reached only 28%.  🔗 Want to know more? Read the full report at the link in the comments 👇 #emaildeliverability #emailreport #GlockApps