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Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.
Email marketing has changed more in the last 12 months than in the last 12 years. Everything from: - the huge updates that came from Google & Yahoo in Q1 & Q2 to - the iOS changes that Apple continues to make (most recently with iOS 18, which was announced last month and will roll out soon) to - tons of new laws and regulations coming down the pipeline (over 130 countries have now adopted email privacy laws) has lead to - massive changes in the ways email marketers need to be thinking about the strategy and execution of their email channel What worked in the past won't work in the future. In my 10+ years of email marketing, I've found it challenging to find reputable sources who discuss the hard-hitting facts about what you need to know and do. So, I set out on this journey to share everything I know with all of you. And along the way, I befriended Jimmy Kim. He's been the main person I've geeked out about everything retention with over the last 4+ years. Our daily text messages have become akin to that of an email marketing bible. And we've decided to leak our insider email marketing knowledge to all of you. That’s why today, I’m excited to announce that Jimmy and I have partnered up and will be launching multiple ventures together, highly focused on Retention marketing (specifically about email and sms marketing). Starting with our brand new Send It! Podcast — a podcast for retention marketers. Our first episode goes live tomorrow, where we discuss the big changes for email marketing in 2024 and the future of retention. For now, here's a quick snippet from the episode:
Chase Dimond Your link might be broken. I tried following from your LinkedIn page and I also typed it in manually into my browser and neither is working. Would love to follow the new podcast show when it’s working, thanks!
I am all ears. I love to listen to your insights about the changes in email marketing. 👍🏻
Staying informed and adapting are keys to the changing landscape. Why? 1. The rise of email privacy laws - It has made it more challenging for marketers to reach their audience. - It's essential to comply with these laws and obtain proper consent from subscribers. 2. Retention marketing is becoming increasingly important. - As competition intensifies, it's crucial for businesses to focus on retaining their existing customers. 3. Email and SMS marketing are powerful tools for retention. - By using these channels effectively, businesses can build strong relationships with their customers and drive repeat business.
Email marketing has indeed evolved at lightning speed recently, and keeping up with the constant changes is no easy feat.
WOW! This is going to be the best pod in the industry!
Chase Dimond, your insights on email marketing's rapid evolution are spot-on! The shift towards mobile optimization is indeed crucial. Did you know that responsive design for various mobile devices is now a top priority for marketers in 2024? This trend aligns perfectly with the changes you've mentioned. AI tools, like those we're developing at Cubeo AI, can significantly help marketers adapt to these shifts, especially in crafting personalized, mobile-friendly content.
Staying ahead of these changes is vital for effective email marketing looking forward to your podcast.
Loving your podcast already! Can't wait for the episode 5 :)
Excited for your podcast! Going to hit that sub button!
Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.
1moI hope you're as excited as we are! And make sure to follow our new page, Send It! Podcast