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We made our beauty client $5,821.05 from a single email with 3 simple tweaks: (If your emails are struggling with click rates, read this👇) 𝗪𝗲 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝗶𝗻 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗹𝗶𝗻𝗲𝘀 Our client, Dr. Whitney Bowe, landed a spot on Good Morning America. Huge opportunity. "As Seen on GMA" isn't just a brag, it's a conversion booster. 𝗥𝗲𝘀𝘂𝗹𝘁: 53.4% open rate (This alone drove thousands in revenue) 𝗨𝘀𝗲𝗱 𝘃𝗶𝗱𝗲𝗼 𝗚𝗜𝗙𝘀 𝗶𝗻 𝗵𝗲𝗿𝗼 𝘀𝗲𝗰𝘁𝗶𝗼𝗻𝘀 Static images weren't cutting it. So we thought, "What if we could show her GMA appearance?" So we created a video GIF for the email hero section. 𝗥𝗲𝘀𝘂𝗹𝘁: 1.43% click-through rate (Our highest ever for this client) 𝗘𝗺𝗯𝗿𝗮𝗰𝗲𝗱 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴-𝘀𝗰𝗿𝗼𝗹𝗹 𝗳𝗼𝗿𝗺𝗮𝘁 With the summer season approaching, we knew skin care would be top of mind. We crafted a long-form email mixing summer skincare tips with product recommendations. While most marketers fear long emails, we leaned into it. 𝗥𝗲𝘀𝘂𝗹𝘁: 1.78% click-through rate (Proving that length isn't the enemy) So if your emails aren't hitting those numbers you want for CTR, focus on: • Adding movement to your hero sections • Leveraging any media appearances or endorsements • Creating value-packed, scrollable content

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Hayley Pascual

Marketing Associate | Email Marketing | Email Campaigns | Newsletters | Project Management

1mo

Glad to see more e-commerce companies embracing long-form emails (especially for products that require a bit more education)! The framework of Mistake/Problem -> Negative Outcome -> Solution works great for lead nurturing (and converting). However, heads up that the example shown is for summer instead of winter. 😉

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