Carter Bank's Chrystal Parnell talks about Strum Agency's impact on their brand position. #branding #marketing #banking
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Maximising credit card rewards involves strategic card selection, consolidating spending on one card etc. Using reward points is also to be done tactically. #CreditCard #Benefits #Consumers
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When most companies are asked about the value they offer to customers, most say "save time and money". Although this is important, it's not the only value elements customers are seeking. Customers seeking value on a variety of levels, life style, emotional, social impact or functional. A customer may choose an online bank because it allows them to "avoid hassle" or "simplifies" the banking process. They may choose a because of the "rewards" or the "access it provides". Think what value your product or service is providing to your audience and make sure to reflect that in your messaging. Want a list of the 30 elements of value? Check it out here https://lnkd.in/eQpxqytT #marketing #value #valueselling #communication #marketingtips #b2bmarketing #demandgen #productmarketing #messaging #contentmarketing
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As major banks continue to #CloseBranches in rural communities, #CreditUnions are stepping up to fill the void. But it’s not always feasible to #BuildABranch. Deploying #Branded #ATMs can often be a more cost-effective solution. #itms #cash #atmbranding #atmoutsourcing #atmmanagement #atmservices #atmasaservice #offpremiseatms #bankatwork #bank #financialinstitutions #atmusa
How can credit unions use ATM branding to boost brand recognition? - CUInsight
cuinsight.com
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As major banks continue to #CloseBranches in rural communities, #CreditUnions are stepping up to fill the void. But it’s not always feasible to #BuildABranch. Deploying #Branded #ATMs can often be a more cost-effective solution. #itms #cash #atmbranding #atmoutsourcing #atmmanagement #atmservices #atmasaservice #offpremiseatms #bankatwork #bank #financialinstitutions #atmusa
How can credit unions use ATM branding to boost brand recognition? - CUInsight
cuinsight.com
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How can banks and credit unions effectively align their marketing strategies with consumer needs? Get valuable insights and tips to stay ahead in the rapidly changing financial industry in this article. #banking #marketing #consumerneeds #Alkami
How to Close the Gap Between Consumer Needs and Your Marketing Strategies
thefinancialbrand.com
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Marketing Instructor/Educator | Marketing Expert | Speaker | Board Member at the AMA Baltimore | Passionate about Improving the Communication Skills of Business Professionals
When most companies are asked about the value they offer to customers, most say "saves time and money". Although this is important, it's not the only value elements customers are seeking. Customers are seeking value on a variety of levels such as, life style, emotional, social impact or functional. A customer may choose an online bank because it allows them to "avoid hassle" or "simplifies" the banking process. They may choose a credit card because of the "rewards" or the "access it provides". Think about what type of value your product or service is providing to your audience and make sure to reflect that in your messaging. Want a list of the 30 elements of value? Check it out here https://lnkd.in/eGjXRrba #marketing #value #valueselling #communication #marketingtips #b2bmarketing #demandgen #productmarketing #messaging #contentmarketing
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How can banks and credit unions effectively align their marketing strategies with consumer needs? Get valuable insights and tips to stay ahead in the rapidly changing financial industry in this article. #banking #marketing #consumerneeds #Alkami
How to Close the Gap Between Consumer Needs and Your Marketing Strategies
thefinancialbrand.com
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The #1 marketing mistake: Promoting your category. Not your product. Think about it. How many bank ads just promote banking, Not THEIR actual bank? Coaches talk about the benefits of working with a coach. Any coach. See the problem? So take a look at your communication on social media and beyond. Is it clear you understand your clients' specific pain points? And that you have the solution they need? Or are you promoting a generic solution they can find anywhere?
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Senior Account Executive @LinkedIn | Marketing Expert | Helping North American brands accelerate their LinkedIn marketing strategies
Whether you're in Financial Services or not, matching your business's category entry points to your advertising campaigns is the shortest path to associating your brand with specific buying situations. This has been proven to be one of the most effective ways for marketing to actually generate demand that turns into qualified pipeline. Learn more about the new findings here! https://lnkd.in/gdAAMBAq #LinkedIn #b2bmarketing #Strategy
I help Marketers Grow Revenue & Brands | Finance, Fintech + Payments | Podcast🎙Host on Leadership, Career & True Self Mastery | Board Director |
SMBs consider only 2.6 banks on average for their financial services. In today's market, standing out is key. To truly stand out, banks need to: Rise above the noise: Your B2B ads aren't just competing with others in your sector; they're vying for attention against B2C ads too. Make your brand memorable in this crowded space. Harness Category Entry Points (CEP): Engage SMBs at the moments they're most receptive. In our latest report, we delve into these strategies and more, helping your bank become the top choice for SMBs. https://lnkd.in/gCac9uQB #banking #financialservices #financialservicesmarketing
Building A Customer-Led Growth Strategy
business.linkedin.com
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From cart to cheer in seconds! eCheck processing turns the online retail journey into a celebration. Faster transactions, happier customers. Elevate your retail experience today! To learn more, Visit: https://lnkd.in/grZngGMg #echeck #service #merchantservices #money #business #smallbusiness #technology #paymentsolutions #cash #money #business #entrepreneur #success #motivation #investment #finance #wealth #financialfreedom
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Director of Brand & Creative | Brand Color Development l Purpose Driven & Sustainability Focused l
1moI'm sure you'll see immediate impact on bringing clear defined brand strategy to your company. Fantastic opportunity!