Student Athlete NIL’s Post

Still buzzing from my first #NILSummit this past weekend. Two electric days of leading industry experts, accomplished athletes, and influential brands essentially taking a trip down memory lane imparting wisdom, sharing strategies, & providing guidance to student-athletes navigating the constantly evolving NIL landscape. I had the opportunity to relive my #LadyVol collegiate-athlete experience as a panelist alongside fellow lululemon ambassador Matt James and brand North America Sports Marketing Lead Malachi Jones during the goal-setting session, “Using purpose and vision to propel you FURTHER” where I shared a pretty brave, audacious goal for the future of 100MilesofSummer. A goal I’ve kept close to my chest but when in a room of courages young athletes leveraging their won stories on social media, I was inspired by their bravery to shout my own dreams! Later in the day, I joined a cast of rockstar humans Tasha Schwikert Moser Courtney Altemus Stephania Ergemlidze and Samuel Phillips to get raw and real about “Inner Strength: Building Resilience as an Athlete and Influence”. During our conversation two things came up for me: ⭐️ No matter how big or small you believe your story to be, it deserves to be told. ⭐️ Young female athletes need not only mentorship in navigating NIL but someone in their corner encouraging them to stand in their power. That second one became even more apparent in the several conversations I had with young women across a variety of sports. Listening to their struggles landing NIL deals, knowing how to pitch themselves, recognizing the adaptability of the real-life skills they’re building as women in sports, and ultimately, trusting they are the prize. My mind hasn’t stopped spinning around how I can best and support these athletes — if anyone has any ideas, please give me a shout. thank you Malachi Jones for the invitation to proudly represent team lululemon at the 2024 NIL Summit! #studentathletes #NIL #womeninsport #empowerher #brandbuilding