Studio Dialect’s Post

After a great conversation with DPAA last week, I've been paying a little more attention to DOOH executions. Some inspiration for continuing to evolve our instore activity at Co-op Media Network. I spotted this from Specsavers as I was collecting my tickets. Besides 'humour', which specsavers always nail, the other execution win here is 'context'. Embedding context into your media plan execution is effortful, but it's effective. And Specsavers had three ads in rotation on here! 'Context of media consumption' is often overlooked, but presents a big opportunity. 'Reach' + 'Frequency' will continue to be the key aspect of OOH media planning, but ability to tailor execution with context can only improve 'attention'. Ad reads (number tick over): "314...315...316...people think this is the departures board" [screen reflection wasn't as bad as the pic looks in reality] Barry Frey Ellie Prendergast SMG #Coop #CoopMediaNetwork #CMN #DOOH #RetailMedia

🌟 Displayce Inventory Spotlight: DOOH Screens in Belgium 🇧🇪 Belgium offers a vast array of Digital Out-of-Home screens, strategically placed in various locations and available in different venue types. This allows you to tailor your selection to best match the context of your campaign. With an average of 67 million daily impressions across all Belgian provinces, you can significantly extend your brand's reach while also creating repetition with #pDOOH 🌠 Displayce offers an inventory of #DOOH screens in #Belgium accessible through #RTB for unparalleled flexibility: ✨ 5600+ digital screens available ✨ 21 media owners to target multiple contexts including JCDecaux Belgium & Luxembourg, Clear Channel Belgium, Delhaize Belgium, MobilAd Media, On Air Media... ✨ 150 open deals #Inventory #programmatic

My favourite OOH proposition: Adshel Live On the street. On your level. The UK's largest and most versatile DOOH network with almost 3450 sites across the country. Positioned in busy shopping and residential areas, reaching audiences where they work, shop, exercise, and more, in the moments that matter. It’s where brands come alive! A few Route Research Ltd. key stats I love: 51,000+ retailers within walking distance 67% fortnightly reach 8.2m daily impacts 350+ Route districts covered Adshel Live is an effective channel for reinforcing and complementing TV media. By using both in your media plan, it increases reach, particularly with younger audiences (48% of 16-34s who have noticed roadside 6's are light tv viewers - source: TGI). And if that is not enough, 50p in every £ you spend goes back to local transport, local council, local community ! (PwC & Outsmart OOH) #reach #brand #broadcast #compete #complement #flexibility #platformforbrands #platformforgood #rightchoice #responsiblechoice Clear Channel UK Clear Channel Europe JD Sports Fashion Goodstuff Talon

🎬 What’s Up Programmatic on Friday? 🎬 Today Laure Malergue Founder and CEO of Displayce is sharing her thoughts on: ➡ Why is Programmatic successful in OOH industry? ➡ What is Displayce future holding? Thank you Laure Malergue for joining our series and sharing this exciting insights! WallDecaux, JCDecaux, Displayce, VIOOH

ICYMI #Pepsi have announced their decision to pull their linear TV budget completely, putting it entirely towards their digital marketing efforts. Across the board, we’re seeing the shift big brands are making towards digital, which makes the opportunity for #retailmedia greater than ever before. The soft drink mogul has been strategically re-aligning its media investment to digital for a number of years now, stating in B&T recent article; “PepsiCo is also looking for more creative ways to engage with consumers, including through earned media.” This comes as no surprise as rival #CocaCola recently indicated its move to majority digital ad spend also. Change is here. Wall Street analyst Michael Nathanson states, "Decades from now, media executives and investors will likely look back at 2023 as the year where linear TV advertising officially broke." Read the full story here➡️https://bit.ly/4aPzeT1 #retailmediaplatform #pepsi #lineartv #retailmedianetwork

This is what you call making an impact 🔥 When we say we do things differently we mean it 📈 #SummerCarnivalTour #SummerCarnival2024 #MediaPlanning #MediaBuying #OOHAdvertising

⛓️Turning Spaces into Places - The Art Of Outdoor - Integrated Out Of Home⛓️ 4 years ago I sent the first internal bulletin about ‘Integrated Out Of Home’. It is The Art Of Outdoor - Ocean’s core - and an idea of what D/OOH was, its evolution and how to harness it practically. It is a methodology for helping brands and agencies generate ideas and build plans where OOH categories play off of each other to maximize outcome. It is about integration, openness and curiosity to and about other media. For the sake of advertising half life extension and effectiveness. Here’s how Pepsi did #IOOH in the Nordics. 🎥Ocean Studio

In our annual publication, SpotLite 2.0, Ian Manning, Executive Director of IAB MENA, provides a compelling overview of how the rapid digitisation of OOH in MENA has driven growth and reshaped the industry, alongside insights into the IAB MENA DOOH Taskforce. 📌Check the link in the comments to read the full article. #ProgrammaticAdvertising #DigitalOutOfHome #DOOHAdvertising

My favourite OOH proposition: Adshel Live - The UK's largest Digital OOH network! On the street. On your level. Positioned in busy shopping and residential areas, reaching audiences where they work, shop, exercise, and more, in the moments that matter. It’s where brands come alive! A few Route Research Ltd. key stats I love: 51,000+ retailers within walking distance 67% fortnightly reach 8.2m daily impacts 350+ Route districts covered Adshel Live is an effective channel for reinforcing and complementing TV media. By using both in your media plan, it increases reach, particularly with younger audiences (48% of 16-34s who have noticed roadside 6's are light tv viewers - source: TGI). And if that is not enough, 50p in every £ you spend goes back to local transport, local council, local community ! (PwC & Outsmart OOH) #reach #brand #broadcast #compete #complement #flexibility #platformforbrands #platformforgood #rightchoice #responsiblechoice The Wendy's Company Spark Foundry Publicis Media Clear Channel UK Clear Channel Europe Amscreen

Monday musings: reflecting on the future of OOH Last week Jørn Olsen attended NYC OOH week along with industry peers, customers and AV colleagues. It became apparent that DOOH and retail media will remain crucial to the ever-changing digital landscape but for different reasons. One thing we know for certain is that DOOH is on the rise, and positions itself as a key medium to utilize in your digital signage arsenal. At the link below, Jørn Olsen shares his key takeaways from the event, along with what's driving the rapid evolution of the DOOH industry. https://lnkd.in/e8GwXyTJ #OutOfHomeNYC #DOOH #DigitalSignage