Studio Dialect reposted this
Global Digital Lead - Coca Cola | Marketing Governance | Digital Marketing | Leadership
The Coca-Cola Company's ground-breaking 'Zero Sugar #TakeATaste' campaign has hit another grand slam - landing itself in 4 categories at the prestigious Campaign UK Tech Awards! Striking a victory for innovation and creativity. 💫 Categories span Best Audience Engagement, Best Integrated Campaign, the superior use of Tech in Out-Of-Home, plus Tech as part of a consumer goods campaign. We owe this extraordinary achievement to our brilliant Coca-Cola squad, and partners DOOH.com, Studio Dialect, JCDecaux, Ocean Outdoor, and savi UK. Together we added a splash of magic and brought this phenomenal campaign to life. 💪 Stay tuned for the awards ceremony in June as we await the results with bated breath. Curious about the stiff competition? You can find the full shortlist following this link 👉 https://bit.ly/4aM54At Join us in being part of this spectacular journey and let's toast to celebrating creativity, innovation, and the sheer power of a great campaign! #CampaignTechAwards #CocaCola #Tech #DOOH
The most fun project of last year, so proud of the team for delivering such a great looking and innovative campaign.
Congrats team Tim Williams Claire Wright Felicity Neale
DOOH.com CEO/Co-founder
6moThank you Sean Pettit-Scheepers we’re delighted as we start this award season. A concept we were told would never technically be allowed to happen. But the power of Coca-Cola opened the door and our team pushed it open with 8 months of R&D, we’re now ready to take ‘Connect’, which delivered Take a Taste, across Europe.