Tonight is a big night for many American sports fans (and Taylor Swift Fans!), but it also happens to be one of the best nights of the year for advertising campaigns: The Super Bowl! We wanted to get involved and challenged Stephen, one of our Digital Artists to create something worthy of a multi-million dollar ad campaign! His idea was a cinematic, dramatic, moody reveal inspired by the likes of Game of Thrones and The Crown. The animation was created in Blender, Unreal Engine and After Effects. What do you think? and who do you think will win? #Superbowl #UnrealEngine #Blender #AE
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Notice: this hybrid constellation of symbols, narratives, and competitive idioms is the central band and "strange attractor" of a probability distribution we might otherwise recognise or identify under some definition of #entropy. In a complex system, the paths that emerge and persist are those that reproduce and sustain their environmental containers, contexts, and communication systems. (𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘳𝘶𝘮𝘱𝘴 𝘵𝘳𝘶𝘵𝘩, 𝘧𝘰𝘳 𝘣𝘦𝘵𝘵𝘦𝘳 𝘢𝘯𝘥 𝘧𝘰𝘳 𝘸𝘰𝘳𝘴𝘦.) These symbolic artifacts, entities, and systems of mythological tropes are recycled, repurposed, and revivified to reproduce the contested narratives that culturally validate and procedurally regenerate them. This is an approximation towards an average value in a high-dimensional relational and referential network of #culture, #communication, and #complexity. (𝘈 𝘴𝘵𝘰𝘳𝘺 𝘪𝘴 𝘯𝘦𝘷𝘦𝘳 "𝘫𝘶𝘴𝘵 𝘢 𝘴𝘵𝘰𝘳𝘺.") Simple stories and tokens as the normative paragons of a subjective, performative individuation and competitive belligerence, are repurposed in new-ish technological containers, orbiting the adversarial insecurity that holds the narratives together and binds us to (and through) them. (𝘊𝘰𝘯𝘧𝘭𝘪𝘤𝘵 𝘪𝘴 𝘢 𝘧𝘰𝘳𝘮 𝘰𝘧 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘦𝘯𝘥𝘦𝘮𝘪𝘤𝘢𝘭𝘭𝘺 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘴 𝘮𝘰𝘳𝘦 𝘰𝘧 𝘪𝘵𝘴𝘦𝘭𝘧; 𝘱𝘳𝘰𝘥𝘶𝘤𝘪𝘯𝘨 𝘪𝘵𝘴 𝘰𝘸𝘯 𝘮𝘦𝘵𝘢𝘴𝘵𝘢𝘵𝘪𝘤 𝘢𝘯𝘥 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵𝘢𝘭 "𝘸𝘦𝘢𝘵𝘩𝘦𝘳 𝘴𝘺𝘴𝘵𝘦𝘮𝘴" 𝘰𝘧 𝘢𝘥𝘢𝘱𝘵𝘪𝘷𝘦 𝘴𝘦𝘭𝘧-𝘱𝘳𝘰𝘱𝘢𝘨𝘢𝘵𝘪𝘰𝘯.) Communication systems are undergoing accelerated metamorphosis. It is true that I might be cherry-picking the facts that support my interpretations of this rapidly speciating technological complexity. However, self-selection for continuity and adaptive self-propagation in communications systems is precisely what complex sociotechnical systems do at #scale, almost entirely without human agency, teleological intent, or choice. (𝘈 𝘨𝘢𝘮𝘦 𝘪𝘴 𝘯𝘦𝘷𝘦𝘳 "𝘫𝘶𝘴𝘵 𝘢 𝘨𝘢𝘮𝘦.") H/T Doug Champion
Chief Creative Officer at Ultra V. Future of Storytelling and Immersive Entertainment Experiences.
Aussie youtuber @ToastedShoes knows how to ruin your childhood memories. 😅 You need to watch this Disney meets Mortal Kombat mod experience. 🎮 Imagine how this can combine with ScoreHMR, turning motion data from live entertainment into playable 3d animations. He gets very creative with these modded games and it shows what impact powerful storytelling (when high value IPs give people the freedom to tell their own stories) can have on visitor/customer engagement. I suggest to watch the full video on his channel, specifically when Else 'didn't let it go'! ❄ This is not just for the virtual realm, but I can see how this can drive engagement and allow brand experiences to become amplification events that broadcast hyper-personalized stories from visitors across the globe. Celebrating creative play and co-creating in social spaces. #creativestorytelling #disney #videogames #3d
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Level design Submission for a Bank Robbery scene in Low FPS | Original Assets in Blender + Unreal Engine 5's Cinematic Scope + Film 2.3 | #blender3d #blenderart #blender #blendercommunity #unrealengine5 #unreal #unrealengine #unreal5 #gameart #gamedesign #game
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🎶 𝑻𝒂𝒌𝒆 𝒎𝒆 𝒐𝒖𝒕 𝒕𝒐 𝒕𝒉𝒆 𝒃𝒂𝒍𝒍 𝒈𝒂𝒎𝒆... 🎶 📣 Exciting news! 🐦 Our latest ad spot for the Toronto Blue Jays is flying high on air, promoting the upcoming April 28th game. 🍿 Animation continues to be a powerful tool in engaging audiences and driving brand awareness. We're living proof of it! What can you say, we guess it 𝘳𝘶𝘯𝘴 𝘪𝘯 𝘰𝘶𝘳 𝘨𝘦𝘯𝘦𝘴! (…Was that pun a home run?) ⚾ 🏆 Catch the video below and sprint to the comments to share your thoughts! 👀 👟What’s your favourite part of going to a baseball game? 🌭🎟️ #BlueJays #Animation #Entertainment
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A terrific walk through of creativity, toolsets, workflows and collaboration. I love that Andrea Tedeschi talks about learning as you go and making decisions along the way. It's such a great case study for creating opportunities and storytelling, starting where you are and skilling up to create with the available tools. 🙏HaZ Dulull for sharing Unreal Engine Final Pixel Academy
Check out this video where HaZimation's Head of CG and Technology, Andrea Tedeschi, breaks down the amount of work that went into developing the pipeline for our indie CG Anime MAX BEYOND! From character creation to animation workflow in Reallusion iClone, and even procedural crowds with Toolchefs LTD AtomCrowds, all of this was done in Epic Games Unreal Engine 4.26.2, way before the awesome tools in Unreal Engine 5 were available! Don't miss out on this behind-the-scenes look at the making of MAX BEYOND. #Animation #IndieFilm #UnrealEngine #workflow #virtualproduction #anime #CGI #creativeindustries #filmmaking #behindthescenes #realtime #streaming #VOD #moviemaking #3D #production
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Chief Creative Officer at Ultra V. Future of Storytelling and Immersive Entertainment Experiences.
Aussie youtuber @ToastedShoes knows how to ruin your childhood memories. 😅 You need to watch this Disney meets Mortal Kombat mod experience. 🎮 Imagine how this can combine with ScoreHMR, turning motion data from live entertainment into playable 3d animations. He gets very creative with these modded games and it shows what impact powerful storytelling (when high value IPs give people the freedom to tell their own stories) can have on visitor/customer engagement. I suggest to watch the full video on his channel, specifically when Else 'didn't let it go'! ❄ This is not just for the virtual realm, but I can see how this can drive engagement and allow brand experiences to become amplification events that broadcast hyper-personalized stories from visitors across the globe. Celebrating creative play and co-creating in social spaces. #creativestorytelling #disney #videogames #3d
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Business Strategy, Brand Planning, Marketing and Activation in Sport, Luxury, Automotive & other global industries
🙌 Some awesome work by the team here Interstate Creative Partners that requires serious amplification. The nature of our upstream position with clients often means our work isn’t seen, attributable or launched until long after it’s been developed, sometimes never truly recognised as ‘created here’. ⚽️This The Premier League ‘scorebug’ 🥅concept and creative has been in skunkworks development for a while so it’s great to see it live on screens globally (sorry UK, you just get Sky Sports graphics not these beauties 😢). Everyone at ICP has contributed (yep, even I’ve expressed my opinions on team ‘inspirations’) but hats off to the core team of James Alexander, Matteo Di Iorio Jayne Connell Kai Davis Will Campbell Ben Hackshaw Harry Chapman Ryan Forrest - Take a bow 👏🙌💪🏼. …Need true creativity & vision in Sports ? From strategy to partner negotiation, from creative ideation to execution & every step in between - look no further than Interstate Creative Partners www.interstateteam.com
With opening weekend almost finished, the Seagulls sit at the top of the table and ‘Project Bubbles’ has hit the screens on the The Premier League global broadcast feed. Developed with the team at Premier League Productions, a dynamic new scorebug celebrates each club’s rich history and spirit. With custom goal animations tailored to every club and kit we are making every critical moment even more unmistakable. #broadcast #brand #animation #designsystem #motion
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Championing IT accessibility so individuals and teams perform at their best, without social or technological barriers.
Well done Australian Broadcasting Corporation (ABC). As someone who is effected by high contrast changes often in moving videos I was excited to see this warning on news article. As a suggestion though, it would be further improved if the warning was not overlaying a moving image. [ Image text reads "Warning: This story contains motion graphics that may cause dizziness for some viewers. Discretion is advised. By Jenny Cai with graphics and animations by Cordelia Brown] Link to article which discusses how animation has transformed perception of Japan from its history: https://lnkd.in/gfgPVCbX #accessibility #inclusion
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🎬💥 Big news for all "Arcane" fans! Netflix has just released a new teaser for the second season of this iconic animated series based on League of Legends! 📅 Mark your calendars: the second season will be released in November 2024. Get ready for new adventures and thrilling storylines! #Arcane #LeagueOfLegends #Netflix #Gaming #Animation #NewSeason #Gamers #Updates
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