Studiosis’ Post

𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐑𝐞𝐭𝐮𝐫𝐧𝐬: 𝐁𝐞𝐬𝐭 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐟𝐨𝐫 𝐎𝐓𝐓/𝐂𝐓𝐕 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 Collaboration propels progress. Today, I am eager to solicit our insightful community's top tips for Over-the-Top (OTT) and Connected TV (CTV) advertising. What's your go-to strategy for optimizing ad campaigns on OTT/CTV platforms? Have you witnessed a significant impact on a campaign's performance after implementing your strategy? Are there any specific tools or resources that you swear by for streamlining OTT/CTV ad initiatives? I will collate the most valuable tips and success stories into a future post, attributing credit to the contributors. Let's leverage our collective wisdom to spur growth. Please share your insights, anecdotes, and recommendations in the comments below! #OTT #CTV #DigitalAdvertising #Collaboration #FullForceAds

Don't risk losing your audience when you turn on advertising. With Ateme’s Dynamic Ad Insertion (DAI) solution, you can keep your viewers captivated while seamlessly monetizing your content from day one. Why Choose Ateme’s DAI? 🎯 Seamless Experience: Ads that don’t buffer, drop engagement, or interrupt the viewing experience. 💰 Optimized Revenue: Our experts help you maximize revenue with a unified auction process. 📈 Quick Launch: Fast track your DAI launch and go live in weeks, not months—boosting viewership and building loyalty from the start. Our solution works across #OTT, #Broadcast, #FAST, HbbTV, and Next-Gen TV platforms, unifying your monetization strategy and future-proofing your growth. Discover more at #IBC2024 - Hall 1, Booth D61! 🔗 https://lnkd.in/ez_iA9ia #Ateme #DAI #AdvertisingTech #Monetization #BroadcastTech

Yesterday the powerhouse collaboration – PubMatic, Magnite, Cadent, Equativ and Adform – launched the European Programmatic TV Initiative (EPTVI) to increase #programmatic TV adoption in Europe. Going down the "what's holding us back" track got me thinking about how the status quo of managing audience experiences with manual creative review is like trying to win a race in 🩴flip-flops. Ad break configuration is sticky and tricky—and we won't meet viewer expectations without putting better creative control tech in play. Offensive creatives and ad fatigue/creative wearout will undermine engagement, stalling our momentum. With intelligent creative review, dynamic ad podding keeps ads feeling less like interruptions and more like curated content. Viewing the ad experience through the audience's eyes, GeoEdge's latest rollout, Safestream, upgrades ad quality control with creative review intelligence- helping with competitive separation, ad deduplication and ad adjacency for better ad experiences. Making sure viewers aren’t hit with repetitive, offensive or conflicting messages is half the battle. Power on EPTVI- Let's keep pushing through the growing pains. #FAST #VAST #AVOD #streaming

TVScientific declares war on walled gardens with TV 2.0 ad disruption tvScientific, the four-year-old brainchild of CEO Jason Fairchild, is on a mission to disrupt the TV advertising space—and to take down Google and Meta’s dominance. Fresh off the approval of a new patent, Fairchild tells Faultline that his company’s inventions will liberate millions of advertisers by automating ad measurement and optimization based on clear outcomes. The key innovation, he argues, lies in a system that tracks audience engagement across connected TV (CTV) and OTT services, linking specific ad exposures to purchases and other post-viewing actions. #TV #ads #CTV #OTT

Let's meet to talk about performance and programmatic (Video & CTV). #adtech #yashobhoomi #performancemarketing #programmatic #ctv #digitalamarketing #event

Ensure your branding campaigns hit the mark with integrated brand safety and traffic validation. 💡 Ready to elevate your ad campaigns? Optimize your programmatic ad campaigns: ✨ Weeding out General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) ✨ Identifying ad placements on Made-for-Ad Sites (MFA) ✨ Checking for Frequency Cap Violations on OTT or video streaming platforms ✨ Monitoring ad placements in line with GARM safety standards and brand guidelines Advanced AI, ML tech capabilities, and behavior analytics protect your programmatic advertising from ad fraud, ensuring brand safety across all channels like DV360, CTV streaming services, Roku, and other OTT platforms. To know more read our blog: https://bit.ly/3wWNQBH Join the conversation and let’s make your advertising safer and smarter! #BrandSafety #AdVerification #ProgrammaticAdvertising #AdFraudPrevention #mFilterIt #DigitalMarketing #OTT #CTV

Did you know that audiences are increasingly turning to OTT #streaming to escape the linear limitations of traditional #TV? This trend is especially prominent among the 18-34 age group, with a staggering 74% seeking the freedom and flexibility that #OTT services provide. As the landscape of media consumption evolves, so does the world of #advertising. OTT services offer a unique opportunity for advertisers to reach highly engaged and diverse audiences, delivering #targeted and #personalized ad experiences like never before. By leveraging the power of OTT advertising, you can: ✔ Reach your Target Audience ✔ Engage with Immersive Ad Experiences ✔ Gain Actionable Insights ✔ Embrace the Future of TV Advertising Don't miss out on the incredible potential of OTT! Let's embark on this exciting journey together and shape the future of advertising! Contact us on https://lnkd.in/dynHsnKU

CTV vs. OTT: Which Platform is Right for You? Deciding between CTV and OTT advertising can be challenging. Whether you’re looking to reach audiences on big screens or across multiple devices, understanding the key differences can help you make the best choice. Swipe through to learn which platform suits your business goals! #GenieeInternationalGroup  #openbidding  #programmaticadvertising  #adtech #GAM

Recently went to a conference on media landscape and the topic of discussion was whether availability of shows on TV hamper OTT growth and vice-a-versa. There were points on both sides, but I believe that the availability of shows on both linear and digital platforms is a mega plus for the broadcasters - you can put content on both digital and linear channels, without impacting much on viewership while gaining substantially on various facets: 1. Build monetization opportunities: Content on digital environment opens up the opportunity to generate subscription revenue and ad revenue (if the model allows). 2. Enhance marketing/branding abilities: The world of digital marketing is guided by the digital footprints you make, the availability of content on digital platforms allows for the virality of the show through memes, gifs, etc.- building a strong brand and audience for the next season 3. Digitize the un-digitized: The digitization of audience will happen today or later, they might as well get used to watching content online on your OTT platform rather that competition's 4. Utilize enhanced analytics: OTT platforms provide detailed analytics and viewer data, which traditional TV lacks. Even if a show is available on both, you can leverage the data to make better content investments and maximize content portfolio efficiency We are working on many such challenges to enable profitable growth in media landscape. Reach out for opportunities! #OTT #Television #DigitalMedia #ContentStrategy #EntertainmentIndustry #MediaInnovation #AudienceEngagement