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Videos have proven to be a powerful tool for engaging students and simplifying complex concepts. Enhance your market research curriculum with the Market Research Videos created by Steven Stromp, MBA, author of the "Market Research Essentials" courseware. These prerecorded lectures cover essential topics that include: The purpose and importance of market research Secondary research methodologies Qualitative primary research techniques Survey development and sampling strategies Effective survey distribution Data analysis and communication of research results These videos can save you hours of preparation time, allowing for a more interactive and focused classroom experience. Comment “Research” below, and we’ll send you the link to get free instructor access!

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