SIN Event Staffing Agency’s Post

Is the Return of In-Person Events Mirroring Pre-pandemic Levels?📊   According to a 2023 survey conducted by Bizzabo, it appears so! Over half of organisers saw a surge in attendance at B2B events last year, with 86.4% planning to maintain or increase in-person events in 2024. 📈   As the number of B2B events increases, there is a greater emphasis on proving ROI to justify investments, make data-driven decisions, enhance marketing efforts, and drive continuous improvement in event planning and execution.   🔎For further insights, you can download the full study here: #eventmarketing #eventtech #roi #turningmomentsintometrics

Have you got 5 minutes, on a lunch break or just lounging on your sofa. Check out this article, definitely worth a read. Events are a powerful catalyst for pipeline growth, but are you maximizing your impact with effective post-event follow-up? Unlock key strategies for optimized B2B event follow-up, from pre-event preparation to building long-term relationships, in the latest blog from GDS Group, 'How to increase market share with optimized B2B event follow up': https://lnkd.in/erugNF4r Or, consider partnering with an event provider like GDS Group to ensure you're getting the most out of your B2B events. Ready to elevate your event strategy? Let's connect! Reach out to me today and start your GDS event journey. #GDSGroup #EventFollowUp #IncreaseMarketShare #B2BEvents #MarketingStrategy

🚀 Elevate your B2B webinars with the ultimate guide to online event promotion! 🌐✨ Whether orchestrating a game-changing business conference, unveiling a groundbreaking product, or hosting a must-attend trade show, a killer event strategy is your ticket to success. 💼🎉 Dive into the latest insights and tips for seamless planning, flawless organization, and impactful execution. Let's turn your events into unforgettable experiences! What is your favourite way to promote and host an event? We are curious about your experience and thoughts! 🚀💻 #EventStrategy #B2BEvents #OnlinePromotion #b2badvertising #avidlyagency

What does it feel like…. To work on an event that is SO in demand, it sells out almost immediately? The only relatable experience I’ve had when working B2B organiser side is the time our team launched an e-business event that coincided with the height of the dot-com boom in the late ‘90s… 💰 💰 💰 So many attendees turned up, event security closed the doors due to overcrowding. Of course, the event disappeared as just as quickly as it had risen when the boom went bust. In B2B, I think my experience is as rare as Trump’s humility. What are the chances that you could spot a "theme" with such huge appeal, get the timing and location of the event just right, and sustain it for the long term? Yet festivals, artists, theatre shows and even some consumer events do this routinely. What tactics can we borrow and translate to B2B? How can we create this level of attendee desire in the world of B2B events? Is it a pipe dream? See you in the comments! #eventprofs #dreamscancometrue #eventmarketing #B2Bmarketing #events

I am excited to see Forrester's 2024 B2B Event Trends Survey! I connected with Conrad Mills last year to learn more about this topic and his work. This is a MUST-read report, as the insights are invaluable for anyone in the #eventmarketing space. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 emphasis on small, hosted in-person events 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 need for improved event ROI through better post-event follow-up 𝗖𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 of event planning to drive efficiencies. Excited to apply these findings and to continue to elevate event strategies and drive impactful results! #eventmarketing #b2bevents #SaaS #events #fieldmarketing

Events are leading the way! 🥇 The below Conference & Meetings World (CMW) article made great reading today, with the positive impact events are generating in the UK already this year. Discussing the latest Bellwether report, which features data from UK marketing professionals, the report notes - 📈 Budget spend for Q1 has increased by 23.1% 🌟 Up on a previous +15.9% increase in Q4 2023 📈 Generating a boost for 2024 marketing figures 🌟 The ninth successive quarterly increase in this area Brands have recognised the value generated from face-to-face connection with clients and have increased confidence to allocate budget spend in this area. Read more about this report here - https://lnkd.in/eTwqmuTA And obviously, we are here to help with your event planning if you'd like to join in this success! 💫 #primarylive #eventmarketing #marketingsuccess #events #b2b #b2c #success #successstory #salessucess #eventsindustry

B2B events have seen tremendous growth and success however measuring and communicating ROI has become increasingly complex. Traditional metrics alone often fail to capture the full value and impact of events on business outcomes. This exclusive Virtual Roundtable brings together field and event marketing leaders to explore innovative approaches to event ROI that go beyond mere numbers. Join us as we delve into strategies for integrating quantitative metrics with qualitative impact stories to paint a more comprehensive picture of event success. Participants will share their experiences, challenges, and creative solutions in measuring and articulating the true value of their events to stakeholders. 📆 Save the date: bit.ly/4dfYget #FieldMarketing #EventMarketing #B2BTechMarketing #ABMEvents

B2B events are busy places where you're competing for the attention of the attendees. So, how are you going to stand out and be remembered? Here's just some inspiration from events we've been to: 🍪 A lip-smacking snack that had people recommending others to grab one 🧡 A bright orange full-blown suit (aligned to the business brand colours, of course) 👨🎨 A caricature artist to transform attendees into works of art What do they have in common? They inject a bit of fun and help start a conversation. What's made an exhibitor stick in your mind? #B2Bevents #businessexpo

8 Top Tips for exhibiting at B2B events Some useful pointers for getting the most out of exhibiting at business events. Brought to you by Liverpool BA (organisers of B2B events across the North West for 20+ years). Ideal for new or first time exhibitors. https://lnkd.in/eZUyhhB4

💼 Have you ever wondered how your B2B events/exhibitions/conferences strategy stacks up against your peers/competitors and industry best practices? ➡️ Take our 2024 B2B Events, Exhibitions, and Conferences Maturity Assessment (7-mins) to find out. https://lnkd.in/gC37Wgkx 🔗 📑 Get your readiness rating compared to market benchmarks, and a detailed personalized report with focused areas of improvement and actionable best practices. 📶 According to our 2023 Assessment, 74% of organizations reported challenges in optimizing their existing event performance, while 72% of respondents highlighted compliance with data regulations as a significant hurdle.   #B2BEventStrategy #ExhibitionSuccess #ConferenceEffectiveness #MarketingComparison #PeerBenchmarking #BusinessGrowth #Cognition