Don't take it from us, listen to StyleSage clients like Neiman Marcus Group who are finding new opportunities utilizing our data: “Our merchant teams are going to the brand partners, ‘Hey, there’s white space in the assortment here based on price point, turn [and] comparisons to competitors,’” said Bob Kupbens, Neiman Marcus Group’s chief product and technology officer. “We have had some examples where we’ve used the data that we’ve shown them and they’ve actually either increased or decreased their manufacturing runs on certain products or they’ve added things into their lines.” Kupbens gave the example of a brand that primarily makes footwear introducing what proved a successful line of flats based on Neiman Marcus’ data. The white spaces Neiman Marcus can identify can be more granular, too, such as suggested modifications on existing products." Read more about why the right type of data matters in The Business of Fashion: https://lnkd.in/eSWiC6jz #AI #data #fashion #analytics #retail
