Stylitics’ Post

Even in today’s high-tech world, retail sites such as Prada are almost indistinguishable from Home Depot's. This has allowed TikTok to fill the void, introducing shoppers to brands via influencers and bite-size product videos. And yet, the endless scroll through the app's algorithm pales against the personalized experience customers are striving for. That’s where AI comes in. Ad Age turned to Stylitics’ CEO, Rohan Deuskar for insights and the shopping innovation found in our Inspirational Commerce™️ platform. https://lnkd.in/gtDeG-pH #customerexperience #ai #adage #inspirationalcommerce #ecommerce

Let's unravel the magic of shoppable posts, live shopping events, and integrated checkout experiences that are turning your favorite platforms into virtual marketplaces. 🌐 Shoppable Posts: Seamless Retail on Your Feed! Gone are the days of window shopping online. With shoppable posts, your social media feed becomes your personalized storefront. Tap, explore, and purchase without leaving the platform – it's retail therapy at your fingertips! 🎥 Live Shopping Events: The Future of Retailtainment! Imagine a live event where you can shop in real-time while engaging with your favorite brands. Live shopping events bring the thrill of discovery and the joy of shopping together. Tune in, interact, and make purchases seamlessly during the event. 💳 Integrated Checkout Experiences: From Browsing to Buying in Moments! No more redirects or complicated checkout processes. Integrated checkout experiences streamline the path from discovery to purchase. Complete transactions without leaving the app, providing users with a frictionless shopping journey. 🚀 Why It Matters for Your Business: For businesses, this marks a paradigm shift in how you connect with your audience. Shoppable experiences enhance engagement, turning casual browsers into confident buyers. It's not just about selling – it's about creating immersive, memorable shopping moments. 🍰 What's Next? As the landscape of social commerce evolves, Cakewalk Social is here to guide you through the latest trends and strategies. 🚀✨ Ready to transform your social media presence into a thriving virtual marketplace? Stay tuned for insights, tips, and actionable steps! Check out this article https://lnkd.in/eMyTbTqT 🤝🌟 #ShoppableSocial #SocialCommerce #CakewalkSocial #ShoppablePosts #LiveShoppingEvents #IntegratedCheckout #Retailtainment #VirtualMarketplace #ImmersiveShopping #EcommerceTrends #RetailInnovation #SocialCommerceStrategy

Have you ever bought something because of social media? 43% of people regularly use TikTok’s parent company’s platforms. And each user is affected by the adverts of varying subtlety they provide. For me, this figure really puts into perspective the potential congress’ ban on TikTok could have on #ecommerce. If it goes through and the platform isn’t sold, it’s not only thousands of influencers that will be out of a revenue stream – where will all the businesses that advertise on there go? #retail #TikTok #ByteDance #ChatGPT #GenerativeAI #eCommerce #BCGX

🚀 Exciting times in e-commerce! 💼 The landscape is evolving fast, with TikTok and Instagram leading the charge. These platforms are reshaping how brands market themselves to stay ahead. 🌟 TikTok has revolutionized influencer marketing, with a 68% increase in partnerships last year alone, amplifying brand reach and engagement. 📈 Instagram's personalized recommendations have boosted conversion rates by 45%, proving tailored suggestions unlock sales potential through AI algorithms. 🚚 Additionally, logistics play a crucial role in this dynamic landscape, ensuring seamless delivery experiences that enhance customer satisfaction and loyalty. 🔍 Staying competitive means embracing these disruptive forces. Brands and online retailers like TEMU and Shien, leveraging TikTok and Instagram, will thrive in the ever-changing e-commerce world. I would love to hear from the marketing Agencies and logistics Gurus about their thoughts> #Ecommerce #Innovation #MarketingDisruption #shipping #logistics 🚀📈

With over 60% of consumers preferring to engage with businesses online rather than in person - following digital trends and technology's influence on consumers behavior is crucial. What are some of the transformative changes on the horizon? ➡️ Social Shopping Platforms like #TikTok are leading the charge in e-commerce innovations, signaling a profound shift in how Gen Z discovers and buys. Social commerce may leap to an astounding $80 billion in the US by 2025. ➡️ The Creator's Rise: An impressive 45% of Gen Z made purchases from such creators just last year. They're not just influencers; they're central to the future of commerce. ➡️ The impact of Generative AI Personalized. Intelligent. Efficient. AI's potential to transform shopping online is evident with investments in generative AI solutions touching a remarkable $1.4 billion last year. ➡️ Gaming as Social Hubs More than being just entertainment hubs, games are becoming the preferred social platforms for younger generations. With millions flocking to games for not just play but also social interaction, brands need to recalibrate their engagement strategies. Did we pique your interest? For more details, explore our latest article 👇https://hubs.li/Q025997s0

This latest data from YouGov revealed that Facebook garnered an average of 40% in terms of the platforms that consumers used in making their purchases. It was followed by TikTok and Instagram at the same level, each securing an average of 26%. #marketinsights #shoppingplatform #marketing  ------ -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, InterContinental, PropertyGuru, Sunway, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Avail of our 10% discount for the conference using the code "EDSM10" : https://bit.ly/47lsnQf -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

I’ve been keeping my eye on an interesting trend lately: more and more companies are launching platforms to help consumers navigate the plethora of retail brands available to them. Two categories of players are emerging here: - Machine-centric platforms, like Deft and #Google's latest generative AI features, use pre-established taxonomies and AI to surface the right brands to the right consumers. - Human-centric platforms, like ShopMy, Collective Voice, formerly ShopStyle Collective, and Klarna Creator Shops, lean into manual curation by allowing brands to partner with content creators and other brands. Neither of these concepts is new when you look at them in isolation: we’ve had search engines for a while now, and creators have been a big thing in eCommerce for a very long time now. What’s changing is that the financial opportunities are finally big enough to give rise to a whole new category of features and platforms that are specifically focused on brand discovery. On the consumer side, there’s clearly increasing demand for ways to improve the signal-to-noise ratio of our shopping sprees. It’s still early to tell, but there might be an interesting transformation on the horizon where the lines between brand, creator, curator, and consumer are forever blurred, which would mean not just new products, but a whole new layer in the cultural and economic fabric of digital commerce. More on this in the next edition of The Thought—sign up in the comments if you don’t want to miss it! #ecommerce #influencers #creators #retail #dtc

Social commerce is revolutionizing how people discover, research, and purchase products. With most consumers spending a significant amount of time on social media platforms, businesses are tapping into this captive audience to drive sales and brand engagement. #SocialMedia #ClickMentality #SocialCommerce

E-commerce 2023: Top Trends Unveiled! Borderless Shopping: Expand Globally Action: Research markets, localize, and use international payment gateways. Shoppable Livestreams: Blend Entertainment and Shopping Action: Collaborate with influencers, and offer discounts during live events. Mobile-First Shopping: Optimize for Mobile Experience Action: Fast loading, mobile app, easy navigation. AI-Personalization: Boost Customer Engagement Action: Implement AI for recommendations, and personalized emails. NFTs and Virtual Commerce: Sell Digital Goods Action: Explore NFT products, limited editions, artist partnerships. Conversational Commerce: Utilize Chatbots, Voice Assistants Action: Deploy AI chatbots, optimize for voice search. Social Commerce: Seamless Shopping on Social Media Action: Create shoppable posts, leverage social commerce features. AR Shopping: Virtual Try-Ons and Experiences Action: Implement AR for product visualization and try-ons. #ecommercetrends

The future of advertising in e-commerce is an exciting and rapidly evolving landscape. As technology and consumer behavior continue to advance, here are some key trends and insights shaping the future of ads in the e-commerce industry: 1. Personalization and AI 2. Voice Search and Smart Assistants 3. Influencer Marketing Evolution 4. Social Commerce 5. Automation and Programmatic Advertising In conclusion, the future of advertising in e-commerce is all about leveraging technology to create a more personalized, immersive, and ethical shopping experience. As businesses adapt to these trends, they'll be better positioned to meet the evolving needs and expectations of online consumers. #Saas #marketing #ecommerce #advertising #ads #getknowticed