Lean Marketing reposted this
Exited 2 Businesses | Ex-Co Founder and CEO of Nona Digital (Acquired by Yoco) | 40 Under 40 Alumni | Expert Founder and Leadership Team Coach Consultant.
📚I'm really enjoying Allan Dib's work on marketing at the moment and am about to get stuck into his new book, 'Lean Marketing' after re-reading the One Page Marketing Plan. 🙌🏽I think it speaks volumes that Gino Wickman is quoted and has endorsed the book. Traction took a lot (but certainly not all) of the guess work out of running a small or mid sized business and provided an operating system that broadly applied to just about any business. If 'Lean Marketing' can do that for todays' marketing environment then this will be worth it's weight in gold. #marketing #leadership #founders #entrepreneurship
Mike Scott thanks for the mention. Glad you’re enjoying it. Gino Wickman is a legend!
Please email me the Cliff's Notes! :P
Will read!
Sounds like an insightful read. 📖🚀