N Sudhanshu Srivastava’s Post

Trends in Outdoor Advertising 2024 - see what’s new and innovative in the industry 👇🏻 🔹 Interactivity and Personalization Interactive campaigns engage passersby. Air pressure tents or gates can deliver personalized content, making the experience more engaging and relevant for the audience. 🔹 Sustainability Eco-friendly materials enhance brand image and customer loyalty. Using sustainable resources shows a commitment to environmental responsibility, which resonates with eco-conscious consumers. 🔹 Mobility and Flexibility Advertising needs to be adaptable. Portable systems and gates allow for quick setup in various locations, reaching diverse target groups and making it easier to target different demographics effectively. 🔹 Aesthetics and Innovative Design Modern designs can attract attention and are memorable for customers. Creative and eye-catching visuals can make a significant impact, ensuring that the advertising message is noticed and remembered. Investing in modern, eco-friendly, and interactive solutions helps brands attract attention and build lasting customer relationships. 🌍🚀 Check trending advertising on our website → https://lnkd.in/duVdxMMH #outdoor #advertisingtents #deckchairs #adsystem #outdooradvertising #eventplan #eventadvertising

Enhancing Brand Impact Through Innovative Outdoor Advertising Strategies. Investing in advanced #outdooradvertising technologies, such as dynamic #digitalbillboards, augmented reality, and #5G connectivity, is transforming #brandengagement. These innovations not only capture attention with interactive and high-quality content but also provide personalized experiences and sustainable practices. As outdoor advertising evolves, brands can achieve greater visibility and impact, driving consumer connection and #loyalty. #AMR #OutdoorAdvertising #DigitalBillboards #AugmentedReality #5GTechnology #Sustainability #BrandEngagement #MarketingInnovation https://lnkd.in/dcFWFWpD 

Boost Your Business with ATL Vehicle Rear Window Advertising Screens Are you looking for a new way to attract more customers? ATL vehicle rear window advertising screens are the answer! These digital displays are perfect for taxis, Uber cars, and trade vehicles, providing excellent benefits for your business. **Benefits of ATL Vehicle Rear Window Advertising Screens:** **High Visibility:** Our screens are placed on vehicle rear windows for maximum exposure to pedestrians and motorists, ensuring your ads reach a large and diverse audience daily. **Dynamic Content:** Our digital screens allow for engaging content that can be easily updated to keep your advertisements fresh and relevant. **Targeted Advertising:** You can target specific areas and demographics. Your ads will reach the right audience whether your vehicles operate in busy urban centers or particular neighborhoods. **Affordable Investment:** Investing in ATL screens offers high returns without the recurring costs of traditional media. **Flexibility and Control:** Our user-friendly platform enables you to schedule and change your ads in real-time. **Increased Brand Awareness:** Consistent exposure through our screens builds brand recognition. **Eco-Friendly Solution:** Our digital screens reduce paper waste, promoting sustainability. Don't miss out! Invest in ATL vehicle rear window advertising screens today and watch your business thrive. Contact us now to learn more!

The 3D Billboard Revolution Is Here!  In the ever-evolving world of digital out-of-home (DOOH) advertising, one trend is sparking conversations and captivating audiences globally: 3D billboards. 🎥 With their ability to turn cityscapes into immersive storytelling platforms, these billboards are not just advertising—they’re creating moments that people can’t stop talking about. 💡 Why 3D Billboards? 🔹 Unmatched Engagement: They stop people in their tracks, inspiring awe and interaction. 🔹 Global Conversations: From London to Tokyo, 3D campaigns are making waves worldwide. 🔹 Creative Innovation: These billboards push the boundaries of what’s possible in advertising. At Immersive Media, we’re proud to be part of this revolution, crafting campaigns that ignite emotions, spark curiosity, and elevate brands to new heights. Ready to explore how 3D is reshaping the future of OOH? Dive into this insightful article: “3D Billboard Revolution: Out-of-Home Advertising” and see why it’s the next big thing. 🔗 https://lnkd.in/dPMkiAUN ✨ The future of advertising is bold, immersive, and 3D—are you ready to step into it? #3DAdvertising #DOOH #BillboardRevolution #CreativeInnovation #ImmersiveMedia #FutureOfAdvertising #StepBeyondOrdinary

Exciting News in Out-of-Home Advertising! OneScreen.ai, led by CEO Alex Ewing, is revolutionizing how startups like Ramp and Karat approach marketing by bringing their ads to billboards and NYC's subway. Remembering billboards from his childhood, Ewing believes they offer a creative canvas that digital screens can't match. OneScreen.ai acts as a software-enabled intermediary, helping startups find the perfect OOH advertising spots using demographic and historical data. The company also leverages anonymized location data to track campaign success. With $4.7M in funding and tripled revenue last year, OneScreen.ai is thriving. As digital ad ROI declines due to privacy regulations and ad-blocking, startups are turning back to OOH advertising, with US spending expected to reach $9.3B this year. Ewing highlights the power of brand recognition through OOH ads, even for B2B companies. By strategically placing ads near target customer locations, OneScreen.ai aims to enhance brand awareness and drive leads more effectively than traditional digital methods. “There is nothing more powerful than seeing a company and brand in the real world,” says Ewing.

Part 10: Future Trends: What’s Next for Guerrilla Outdoor Advertising? As consumer goods brands continue to explore innovative ways to capture audience attention amidst the cluttered advertising landscape, guerrilla outdoor advertising is poised to evolve with emerging trends in the near future. To stay ahead of the game, CMOs and marketing teams must embrace technology and foster a culture of creativity within their organizations. One emerging trend in guerrilla advertising for consumer goods brands is the integration of augmented reality (AR) and virtual reality (VR) technologies. By incorporating AR/VR elements into outdoor campaigns, brands can create immersive and interactive experiences that captivate audiences and drive engagement. As AR/VR technology becomes more accessible and affordable, we can expect to see increased adoption of these technologies in guerrilla advertising campaigns. Another key trend shaping the future of guerrilla advertising is the growing influence of social media. With the rise of platforms like Instagram, TikTok, and Snapchat, brands have the opportunity to amplify the reach of their guerrilla campaigns by creating shareable and viral content. By leveraging social media channels, brands can extend the lifespan of their campaigns and generate buzz among target audiences. To succeed in this rapidly evolving landscape, CMOs must encourage their teams to think outside the box and experiment with new ideas. By fostering a culture of creativity and experimentation, brands can stay agile and adapt to changing consumer preferences and behaviors. Encouraging a mindset of innovation and risk-taking will enable brands to push the boundaries of traditional advertising and stand out in a crowded marketplace. In conclusion, the future of guerrilla outdoor advertising for consumer goods brands is bright and full of exciting possibilities. By embracing technology, leveraging social media, and fostering a culture of creativity, CMOs can position their brands for success in this dynamic and ever-changing landscape. Let's stay ahead of the curve and revolutionize the way we engage with our audiences! 🌟 #GuerrillaAdvertising #FutureTrends #Creativity #Innovation #AR #VR #SocialMedia

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐎𝐮𝐭-𝐨𝐟-𝐇𝐨𝐦𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 (𝐃𝐎𝐎𝐇) refers to digital advertisements displayed on screens in public spaces outside of a person’s home. These can be seen in places like shopping malls, airports, bus stops, taxis, subways, stadiums, and even digital billboards along highways. DOOH combines the traditional concept of outdoor advertising with the flexibility, interactivity, and dynamic nature of digital technology. 𝐊𝐞𝐲 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐨𝐟 𝐃𝐎𝐎𝐇: →Digital Displays: Ads are displayed on digital screens, which allows for real-time updates, dynamic content, and animation. →Targeted Advertising: Modern DOOH uses data-driven technologies (such as geolocation, time of day, weather, and audience demographics) to deliver targeted content to specific audiences. →Interactivity: Some DOOH displays are interactive, allowing users to engage with the advertisement through touchscreens, QR codes, or mobile integration. →Dynamic Content: Unlike traditional static billboards, digital ads can rotate through multiple messages, change depending on context, or even display live content like news or social media updates. →Programmatic Buying: DOOH can be part of a programmatic ad buying system, allowing advertisers to purchase, manage, and optimize digital billboard space in real-time, just like online ads. Examples of DOOH: • Digital billboards on highways displaying multiple rotating ads. • Interactive screens in shopping malls where users can engage with brand content. • Transit ads in buses, subways, or taxis that display real-time information and promotional content. • Airport screens showing advertisements tailored to travelers. DOOH is a powerful tool in modern advertising because it combines the large-scale visibility of traditional outdoor advertising with the dynamic and interactive potential of digital marketing, providing advertisers with more flexibility and reach to connect with their target audience. For more detailed insights into DOOH advertising, check out this resource: https://lnkd.in/d8DrYKCF

What’s DOOH and How It’s Transforming Outdoor Advertising We've witnessed something pretty exciting happening in the world of advertising, particularly with those ads we encounter outside our homes. Yep, I'm talking about those billboards and digital signs you see in public places. They're getting a major tech facelift, moving towards something called programmatic digital out-of-home (DOOH) advertising. It's a bit of a mouthful, but it's definitely a game-changer.💡 So, what's the big deal? Well, traditionally, outdoor ads have been static images plastered on billboards that don’t change unless someone physically replaces them. But as our world becomes more digital, these ads are transforming. Now, imagine walking past a digital screen that displays ads specifically targeted to the time of day, the weather, or even the type of people walking by. That's programmatic DOOH in action. 📅☔👥 This shift is like bringing the smart, targeted advertising we've seen online into the physical world. Advertisers can now use data (like weather, traffic, and local events) to display the right message at the right time. For example, on a rainy day, you might see an ad for umbrellas or a cozy cafe nearby. This kind of targeting was almost unthinkable in the traditional out-of-home advertising world. 🌧️☕📊 What’s more, it's not just about blasting ads to passersby. Thanks to technology, businesses can now understand how effective their ads are. They can see how many people are viewing their ads and get a sense of their engagement levels. This data is gold dust for advertisers looking to get the most bang for their buck. 💰📈 But it’s not all about algorithms and data. This tech evolution also opens up a new canvas for creativity. Advertisers can now craft more dynamic, eye-catching ads that wouldn't have been possible with old-school billboards. Imagine ads that move, change, or even interact with the audience in some way. It’s a whole new way to grab people’s attention and make a lasting impression. 🎨✨👀 What do you think about the future of programmatic DOOH? How do you see it impacting the advertising landscape? #ProgrammaticDOOH #DigitalAdvertising #AdTech #Innovation #Marketing #OutdoorAdvertising #SmartAds #CreativeMarketing 

❓ Is advertising on the new 3D billboard even worth it? We talked about the new 3D billboard in Kampala at the Electoral Commission traffic lights. But what would it mean for a company like Club Pilsener to advertise at that spot? As far as we know, they and Dr. Mattress have been the ones bold enough to run ads on it. But does it give them an edge over the others? 1️⃣ Firstly, given that this is something new to the landscape, it is capturing more attention than other spots, simply because people stop to take a look at that marvel. Having your advert at that spot means you’re getting more people seeing your ad than they would on a normal billboard or 2D digital screen. They’d also want to see your iteration of a 3D billboard ad. So you’re already gaining more traffic than others. 2️⃣ Secondly, you’re getting more time to play on the billboard, since you’re essentially the only one who has jumped on the trend early. Unlike other digital billboards where over five brands might be playing, you get to be the sole - or one of the few - brands showing. This gives your ad more playing time. For example, every minute or so, the Club ad was playing since no other ads were running at the time. Dr. Mattress has since joined in. 3️⃣ Thirdly, this automatically positions you as a fast-paced, tech-forward, modern brand - one that doesn’t follow but leads. A brand bold and tech-savvy enough to create an ad for a new piece of technology. You become the innovative brand in your niche and an authority in your field. As the world rushes to adopt AI and use it for groundbreaking innovations, this gives your brand a similar chance to make a bold move, adopting something others are hesitant about. You appear digitally adept. If your brand seeks to establish such a persona, this is an excellent opportunity. Hopefully, these points encourage brands in their niches, aiming to embody these traits and reap the benefits, to find ways to create a smart 3D ad. 💡 My hope is this: this is not just a trend like the pop-out trend we’re seeing around town lately. This feels like a new direction and, hopefully, one built to last. Our role as Ugandan creatives and companies is to catch up and drive this innovation forward. cc Vacker Company Limited Dr.Mattress