Sudhanshu Tiwari’s Post

A fantastic and inspiring read. Duolingo's success story showcases the power of data-driven experimentation in product growth. By analyzing successful features from other companies and intelligently applying those learnings, they significantly improved their experiment success rate. Moreover, their approach of analyzing historical company data to determine which metrics to focus on helped guide their efforts effectively. This strategy demonstrates how smart data usage can direct companies toward the most promising initiatives, ultimately accelerating product growth and user engagement. #ProductGrowth #DataDrivenDecisions #Experimentation #Duolingo https://lnkd.in/g2JM-uSp

Discover how Duolingo keeps users coming back with tactics like streaks that fuel competitive spirit and "Welcome Back" rewards that make returning irresistible. Click the case study by Growth.Design in the comments below to reveal the full list of strategies driving their impressive user retention.

Great insights by Felix Lee on how Duolingo pushes its users from freemium to premium. 1. Having multiple touch points on the product to push users to premium. 2. Making the touch points context relevant to the messaging for the conversions. 3. Understanding what users would want to pay for within your product be it add free to getting product relevant value. 4. Giving automated mini experiences of the premium products to power users. 5. Figuring out how to balance multiple user segments who could drive revenue to your business. Link to their detailed write in the comments below.

🚀 A Deep Dive into Duolingo’s Growth Journey 🚀 This article offers a fascinating look at how Duolingo revamped its growth strategy and propelled itself to one of the most successful IPOs in the edtech space. The key strategies discussed include: ✅ Leaderboards: Gamification that sparked competition and boosted engagement across users. ✅ Push Notifications & Streak Features: Refocusing on retention by optimizing user reminders and the streak system, which became a cornerstone of daily activity. ✅ Data-Driven Decisions: Leveraging years of A/B testing data to uncover insights and find the right North Star metric, which helped reduce churn and increase user activity. These approaches combined resulted in a 4.5x increase in daily active users over four years, setting the stage for Duolingo’s remarkable growth. Check out the full article here: https://lnkd.in/gxJ9K2U7 #ProductManagement #UserGrowth #Duolingo #GrowthStrategy #DataDriven #Gamification #Retention #knowledge4share

Duolingo generates nearly all of its revenue from less than 9% of its users. In Q4 2020, only 4.4% of $DUOL's MAUs were paying customers, which has now risen to 8.6%. This increase has positively impacted both revenue and margins, with adj. EBITDA growing from 6% to 27% over the same period. ~20% of its revenue comes from advertising, in-app purchases, and the Duolingo English Test. The rest is driven by subscription revenue, which offers features like an ad-free experience and offline access. Here's how its CFO, Matthew Skaruppa, described the revenue lines and trends during the most recent earnings call: "We think that the subscription product is a better user experience and it's a better economic vehicle for us. So I think you'll expect those trends to continue. Each of the other lines of business makes up less than 10% of revenue. So ads is 8%, IAP is 6%, DET is 6%, something like this. So they have trends in them. Ads, for example, has grown a little slower so far this year, so has IAP. [...] We don't have a ton of resources working to grow those." Source: @Quartr_App

🎉🌟 What started as a small idea has grown into a global phenomenon with over 500 million registered users! 🚀📚 Duolingo's growth is nothing short of spectacular. But what's their secret sauce? Is it the sleek design that keeps users hooked, or is there a deeper Product Led Growth Strategy at play? 🤔✨ In my latest deep-dive, I explore the magic behind Duolingo's phenomenal user retention and the strategies that have made it a super app. 💡📈 I'd love to hear your thoughts and experiences with Duolingo. What do you think makes their product so special? 🤩🔍 💬👇 Share your opinions and let's discuss! -------------------------------------------------------------------- 🔗 Stay connected for more insightful deep-dives and product-related posts. Exciting content ahead! 👀 #Duolingo #ProductManagement #EdTech #ProductDesign #Innovation #CreativeSolutions #DeepDive #Gamification #Userengagement

Raise your hand if you have been personally attacked by Duolingo’s sassy retention messaging 👀 🙋🏽♀️ Love this case study for breaking down the key areas that contributed to their incredible growth. And as the original posters says, serves as an incredible motivation for teams who feel they are in that ‘quiescent period.’ #GrowthStrategy #Motivation #Duolingo

SaaS Brands on TikTok? Does that even contribute to ROI? 🙄 Product-led growth. That’s familiar. We know it and we love it. But what happens when you blend it with community-led growth? Product + Community = Explosive Growth! Take Duolingo, for example. They cracked the code and went from $0 to $500M in revenue. Want to see how? Check out this case study I put together. - http://bit.ly/3Ls5DEp It provides deep insight into the strategies Duolingo implemented to become the most downloaded app in their category despite crazy competition. Enjoy!

As a Product Manager, I'm always intrigued by successful growth strategies. #Duolingo's journey, detailed in Lenny's Newsletter, is a testament to innovative thinking in product development. By revamping its gamification elements, refining push notifications, and optimizing the streak feature, Duolingo achieved a staggering 4.5x increase in daily active users. Their approach, blending user engagement with data-driven insights, is a masterclass for any product team aiming for sustainable growth. A must-read for those interested in user growth and engagement strategies! Read the full article https://lnkd.in/gn-AAaSt #ProductManagement #UserGrowth #Innovation

We all know the usual marketing success metrics: reach, impressions, engagement. But what if there was a deeper, more meaningful way to gauge the true impact of your work? That's exactly what Duolingo discovered with their innovative "Growth Model." This data-driven framework goes beyond top-line numbers like DAUs, diving into 5 crucial user segments that reveal the real story behind their growth: ↗ New Users: Fresh faces entering the Duolingo world. ↗ Current Users: Engaged learners, actively honing their language skills. ↗ Reactivated Users: Coming back for more after a break. ↗ Resurrected Users: Reviving their language journey after a long hiatus. 🪦 ↗ Dormant Users: Those who haven't yet found their way back. By monitoring the transitions between these states, #Duolingo gains priceless insights into user behavior: - Retention: How well are they keeping learners engaged? - Activation: What triggers users to return after a break? - Churn: What leads users to abandon their language goals? Are you ready to deep dive into how they achieved a 4x DAU increase with the Growth Model? 📑 https://lnkd.in/gcUHmbMN P.S. Share your thoughts on the Growth Model in the comments below! #Metrics #MarketingStrategy