Sue Fisher’s Post

Transcript

Hi, I'm Sue, and I know I haven't been here for a while, but in my defense, I had an eye infection. I looked a lot like a zombie. It was really red. If I saw the Digital World forum and you, I was walking around being like, what's that coming over the hill? Is it a monster? Isn't a monster? You're like, no, it's Sue, but she looks really red. It's normal looking normally. I promise you that's not how I normally look. Anyway, today I am not here to talk about monsters. I am here to talk about is your marketing the equivalent of being selfish? Bed. And what I mean by that is obviously is your marketing the equivalent of hogging all the duvet because what did you think? Get your mind out the gutter. So why is selfish in bed? I mean, is the equivalent of focusing all on sales. Imagine you're at a cocktail bar and you're meeting new friends, meeting new people, hanging out and what you're saying to them is me, me, me, me, me, me, me, me, me. Because if that's what you're doing with your marketing, just trying to sell your products with nothing else, you're not going to be going home with your friends, you're not going to be border cocktail. You're basically gonna go home sad alone, reevaluating your life choices. And what I'm trying to say is communication in marketing. It's a two way St. and it means that it's not just a sales tool. So in your e-mail, for example, it is a sales tool and yes, it should be getting you sales. If it's not, we'll talk about that in another video, but it's also a communication tool. And you need to be thinking about what matters to your customers, what are they interested in? So don't you just use e-mail, social media, your website, et cetera to sell, sell, sell? It needs to be used to inform, to have decent content, to communicate what your customers like, What are their hooks? What are things that weren't directly going to sail, but are going to interest them? Because an engaged audience is a valuable audience. And that is your key to success. And if you're just marketing like you being selfish in bed, your customers have been thinking it's. Not fair. I don't think you're really mean. And you're not going to get the engagement, you're not gonna get the brand, you're not gonna get people committing to your brand in the same way. You're just not going to get that same relationship between your customers. And that is so, so important. And I'm planning to come back next week. Failing another infection, ear infection, nose infection, face falling off, which I've now thought I'd probably cursed myself with one of these happening. Hopefully not. So thanks for listening. Hope to see you next week. Bye.