Helping the Fine Food & Hospitality industry increase organic reach, boost engagement and increase sales by providing the WOW factor with Beautiful Mouth-Watering Images that shout "Eat Me". Follow: #suetoddphotography
Did you know that timing is all important when it comes to shooting food? When food is plated up and brought from the kitchen, we are (hopefully) thrilled and enchanted by its arrival, it’s appearance is all we’d wished, it smells delicious and we can’t wait to tuck in. As the meal progresses, it doesn’t cease to attract us generally until we’re full up. The camera doesn’t enjoy the same view or experience as us. For the camera food has a VERY short life expectancy. To begin with we focus on a very small area at the time, our focal perception is much wider but we don’t notice the wider detail. The camera doesn’t miss a thing. If something is starting to wilt, or lose lustre the camera will without doubt not only capture that but highlight it for all to see. There’s no escaping it’s critical eye at all. It takes no fools and it’s happy to prove the point. A good number of years ago I chanced to walk past a restaurant where they had a young photographer shooting pizzas. Oh my! There was one pizza directly beneath her camera which she was shooting but to her right was a string of about 8 to 10 pizzas all waiting patiently in turn. Those 8 to 10 pizzas were already dead for the camera. I was desperate to rush in and say ‘NO, stop, send them back ….’ But not my show, not my project, not my place. That pizza place isn’t there now, hasn’t been for a long while, indeed it wasn’t there long. I suspect one of the things leading to their downfall was the imagery they had produced. It was never destined to be enticing after all. How sad is that? Now I love a pizza!! Don’t you just love a pizza? But a photo of pizza has to draw you in and get those taste buds going doesn’t it? Funnily enough I’m running a Food Photography Workshop in October, want to come along and find out how it's done? #nationalcheesepizzaday #pizza #restaurantmarketing -------- Meanwhile do follow my hashtags #suetoddphotography and #foodphotographycoach for sumptuous food images and hints and tips. Better still book onto one of my October workshops: Getting Off Auto AND Food Photography Workshop - link in the comments. ---------
Congealed cheese is definitely not going to keep a pizza place in business. I wonder what they would have said if you had popped your head round and said ‘NO, stop, send them back ….’ 😂
Another very good reason why specialists are always better than generalists!
Timing is critical isn’t it? That’s why it’s so important to bring in an expert that specializes in food, not a generalist, or a friend with a camera!
Just goes to show how important good imagery is to a successful food business.
So true Sue Todd Speciality Food and Drink Photographer Food cannot wait the „smile“ goes quickly 😅
Timing is crucial when it comes to food photography. Sue Todd
The window between the food looking fresh and looking old is very small. Lovely image Sue.
This will be a great opportunity to learn about how to take great food photography by learning from you Sue!
Organisation and preparation at super-high levels with Food Photography, I'm sure, Sue!! A wonderful photograph 👍
"The camera doesn’t miss a thing. If something is starting to wilt, or lose lustre the camera will without doubt not only capture that but highlight it for all to see. There’s no escaping it’s critical eye at all. It takes no fools and it’s happy to prove the point." So true! Great post, Sue!