Sumit Kumar’s Post

What role do aesthetics Play in design ? Aesthetics in design serve as the visual and sensory elements that shape how people perceive and interact with a product, space, or experience. Here's how aesthetics play a vital role in design: 1. First Impressions : Aesthetics create the initial impression of a design. Whether it's a website, a product packaging, or a building facade, the visual appeal grabs attention and sets the tone for the user's experience. 2. User Experience : Aesthetics greatly influence usability and user experience. Designs that are visually pleasing and well-organized tend to be more intuitive and enjoyable to interact with, enhancing user satisfaction. 3. Emotional Response : Aesthetics evoke emotional responses from users. Colors, shapes, textures, and other visual elements can trigger specific feelings or associations, helping to establish a connection between the user and the design. 4. Brand Identity : Aesthetics play a crucial role in communicating brand identity. Consistent use of colors, typography, and imagery helps reinforce brand values and differentiate products or services in the market. 5. Functionality : Aesthetics should not compromise functionality. A well-designed product balances visual appeal with practicality, ensuring that it not only looks good but also performs its intended function effectively. 6. Cultural and Social Context : Aesthetics are influenced by cultural and social norms, trends, and preferences. Designs that resonate with the target audience's cultural background and societal context are more likely to be well-received and successful. 7. Innovation and Creativity : Aesthetics drive innovation and creativity in design. Experimenting with new visual styles, materials, and technologies allows designers to push boundaries and create unique, attention-grabbing designs that stand out in a crowded marketplace. In summary, aesthetics are not just about making things look pretty; they are a fundamental aspect of design that shapes how people perceive, interact with, and derive meaning from the world around them.

The key focus areas for Perceived Quality (PQ) aim to optimize how consumers perceive the quality of a product at first sight and touch. The main focus points in PQ: 1. Design Consistency: Harmonious Design: The appearance, shape, color, and finish should be visually balanced and harmonious. Consistent design elements create a premium feel and convey high PQ. Alignment with Brand Identity: The design must reflect the brand's identity. This ensures that consumers recognize the brand immediately, building trust and reinforcing the brand’s image. 2. Material Selection & Finishing: High-Quality Materials: The tactile experience when consumers first touch the product is a crucial PQ factor. Premium materials like metal, leather, or soft-touch plastics, combined with sturdy finishes, enhance perceived durability and overall quality. Refined Finishing: Precision in finishing, such as even seams, consistent gaps, and smooth joints, signifies craftsmanship. Any imperfections in finishing can raise doubts about the product's reliability. 3. Emotional Connection: First Impressions & Aesthetics: The visual impression makes at first glance is critical in shaping PQ. An elegant design, well-balanced proportions, and appealing colors create a positive initial perception. Emotional Resonance: How the product emotionally connects with the consumer is equally important. For instance, the comfort of the seat, the sound of the door closing, and the tactile feel of the controls are significant in shaping emotional engagement. 4. Ease of Use & Functional Design: Ergonomic Design: The product should be intuitive and comfortable to use. The placement of buttons, grip feel, and ease of operation enhance PQ by improving user experience. Intuitive Interface: Products with user-friendly interface UI simplify the consumer’s interaction with the product, contributing to higher PQ. A confusing or complex UI can diminish the overall perception of quality. 5. Precision & Technical Detailing: Precise Assembly: Tight assembly with uniform gaps and seams gives the impression of precision engineering. Technical Excellence: Visible signs of advanced technology or high precision, such as proper button response or crisp display resolution, also contribute to the perception of a higher quality product. 6. Harmonious Lighting & Display: Consistent Lighting Quality: Lighting, such as ambient lights or display backlighting, should be evenly distributed and comfortable on the eyes. Color consistency can influence PQ. Display Clarity & Resolution: In products that include screens, the clarity, resolution, and responsiveness of the display affect the perceived quality. High-resolution displays are often associated with superior PQ. The main focus of PQ is to enhance the first impression, ensure material and design harmony, and optimize the sensory experience for consumers.

🎨 How to Design a Perfect Packing Design. 📦 As designers, we wield the power to captivate, engage, and inspire through our craft. One area where our creativity truly shines is in packaging design. Crafting the perfect packaging isn't just about aesthetics; it's about telling a story, creating an experience, and delivering value. Here are some key steps to designing the perfect packaging: (4th is my Personal Favourite and 8th is Very Important!) 1. Understand the Brand: Before diving into design concepts, it's crucial to understand the brand identity, values, and target audience. The packaging should reflect the essence of the brand and resonate with its customers. 2. Research and Inspiration: Explore trends, competitor packaging, and design inspiration from various industries. Think outside the box (pun intended!) to find unique elements that can set your packaging apart. 3. Functionality: Aesthetics are important, but functionality is paramount. Consider the practical aspects such as product protection, ease of use, and sustainability. The packaging should enhance the user experience while keeping the product safe. 4. Storytelling: Great packaging tells a story. It should communicate the brand's narrative, values, and personality. Incorporate elements that evoke emotion and connect with consumers on a deeper level. 5. Typography and Visuals: Choose typography and visuals that align with the brand identity and message. Ensure legibility and clarity while maintaining visual appeal. Experiment with color, texture, and imagery to create a visually compelling design. 6. Sustainability: With increasing environmental concerns, sustainable packaging is more important than ever. Explore eco-friendly materials and designs that minimize environmental impact without compromising functionality or aesthetics. 7. Testing and Iteration: Don't be afraid to test different design concepts and gather feedback from stakeholders and target consumers. Iterate based on insights and refine the packaging until it's perfect. 8. Attention to Detail: Pay attention to every detail, from the placement of logos to the texture of the material. Small touches can make a big difference in how the packaging is perceived. 9. Flexibility and Adaptability: Design packaging that can adapt to different product sizes, shapes, and variations. Flexibility allows for scalability and consistency across product lines. 10.Quality Control: Lastly, ensure that the final product meets high-quality standards. Work closely with manufacturers to oversee production and maintain the integrity of the design. In conclusion, designing the perfect packaging requires a blend of creativity, strategic thinking, and attention to detail. Let's continue to push the boundaries of packaging design and inspire meaningful connections between brands and their audience. #PackagingDesign #GraphicDesign #BrandIdentity #Creativity

Crafting Authenticity: How to Design with Integrity Design authenticity is about creating products that resonate with users, tell a meaningful story, and stand the test of time. Some of these are subjective, others non-negotiable. You should craft your own point of view, but always ask yourself - am I being honest, does the solution I'm crafting have integrity? --- 1. Material Integrity Use materials that are honest in their function and feel. Avoid materials that imitate others (e.g., plastic pretending to be wood). Authenticity comes from using materials in ways that showcase their natural properties. If using speckles, ensure they are an inherent part of the material rather than just a surface finish. If using PCR plastics (post-consumer recycled), ensure the speckles also meet sustainability credentials. --- 2. Purpose-Driven Every design element should serve a clear purpose. Avoid adding features or embellishments that don’t contribute to the overall functionality or message of the product. --- 3.Craftsmanship and Quality High-quality craftsmanship is a hallmark of authentic design. Whether it's how pieces are joined or how surfaces are finished, attention to detail and precision elevate authenticity. --- 4. Consistency Across Touchpoints From packaging to UX, the design should maintain a consistent message and feel. Authenticity can be lost when the product and its surrounding elements (e.g., branding or marketing) don’t align. --- 5. Sustainability and Ethical Sourcing Today’s consumers care about where materials come from and how products are made. Using sustainable, ethically sourced materials shows a commitment to environmental and social responsibility, which reinforces authenticity. --- 6. Transparency in Process Share the "why" behind design choices. Whether it’s material selection or design decisions, being transparent with users about how and why things were made builds trust and authenticity. --- 7. Connection to Brand Values Authentic design aligns with the core values of the brand. If the brand emphasises sustainability, craftsmanship, or innovation, the design should reflect these values. --- 8. Simplicity and Restraint Avoid overcomplicating designs with unnecessary features. Authenticity often comes from simplicity, where only the most essential elements are included, and nothing feels excessive or out of place. --- 9. Emotional Resonance Design should evoke a genuine emotional response. Whether it’s through the feel of a material, the visual language, or the overall experience, authentic designs forge a meaningful connection with users. --- This is by no means a hard and fast list, but by focusing on these points, designers can create products and experiences that feel real, purposeful, and lasting. These qualities help define authenticity in design. Rob Thompson, Chris Lefteri, MA (RCA) Andreas Hagbarth what's missing? comrades in the automotive and fashion sectors, drop your insights in the comments  @cmf

✨ Design Insights: Balancing Aesthetics and Usability ✨ As a Product designer, I often hear clients express a desire for dark mode systems, stating, "Dark systems are trendy and cool." While I appreciate the appeal of sleek, modern designs, it’s crucial to remember that aesthetics must align with user needs and the specific context of use—especially in complex systems. When embarking on a new project—whether it’s a complete redesign or starting from scratch—it’s important to consider these essential questions: Lighting Conditions: Are users engaging with the system in low-light environments, or will they be in bright spaces, such as outdoors? User Habits: Are there established color preferences or behaviors that should inform the design? Branding: Is this system part of a larger branding initiative? Multi-Tasking: Will users be performing multiple tasks simultaneously or switching between different systems? Work Environment: What are the dynamics of the user’s workflow? Is it a high-pressure setting with frequent alerts, requiring certain elements to stand out? By addressing these factors, we can craft systems that not only look appealing but also significantly enhance the user experience. Remember, effective design is about striking the right balance between style and functionality, ensuring that the system truly serves its users! 💡

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝘂𝗶𝗹𝘁 𝘁𝗼 𝗹𝗮𝘀𝘁 𝗮 𝗱𝗲𝗰𝗮𝗱𝗲? With REFRAME Design's help, Wetrok has become a design-driven leader in the cleaning equipment industry. This change happened over the past ten years. Our partnership resulted in five innovative products, including the Discomatic Mambo 2.0. The Challenge: Wetrok needed a refreshed design language emphasizing professionalism, quality, and sustainability. We aimed to create a product that performed exceptionally well and embodied Wetrok's clean, professional, and intuitive brand values. Since it would replace the bestseller, we've created a design that will last at least for the next ten years. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁: - High Performance and Efficiency: Excellent cleaning for small to medium-sized areas. - Sustainability: Means using less water, chemicals, and energy. It also means creating a design language that does not follow trends. - User-Friendly Design: Ergonomic handles and intuitive display. - Professional Aesthetics: Reinforces Wetrok's brand identity. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: The Discomatic Mambo 2.0 lifts Wetrok's design language.  And is the evolution of the Design language we have created over the past years. It shows its commitment to innovation and sustainability. 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝘀: To create long-lasting products and good design, consider: - Durability: Are your products built to last? - Aesthetics: Does it possess timeless aesthetics, transcending fleeting fashion? - Resource Efficiency: Are you optimizing materials and energy use? - Sustainability: Is its design process environmentally responsible? - User Experience: Does your product meet consumer needs effectively? - Usability: Is your product intuitive and user-friendly? - Brand Identity: Does your design reinforce your brand values? - Innovation: Are you bringing new solutions to problems? Thank you, Wetrok International for a decade of trust and partnership. We're looking forward to the next decade, where we can further push the boundaries. To read about the project, follow this link: https://lnkd.in/egkiSctW --- Looking for support to design the next bestseller? Send me a DM or write to: hello (at) reframe.design

An interesting post about the design of complex systems - in the medical device industry these insights are very importent indeed :)

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝘂𝗶𝗹𝘁 𝘁𝗼 𝗹𝗮𝘀𝘁 𝗮 𝗱𝗲𝗰𝗮𝗱𝗲? With REFRAME Design's help, Wetrok has become a design-driven leader in the cleaning equipment industry. This change happened over the past ten years. Our partnership resulted in five innovative products, including the Discomatic Mambo 2.0. The Challenge: Wetrok needed a refreshed design language emphasizing professionalism, quality, and sustainability. We aimed to create a product that performed exceptionally well and embodied Wetrok's clean, professional, and intuitive brand values. Since it would replace the best-seller, we've created a design that will last at least for the next ten years. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁: - High Performance and Efficiency: Excellent cleaning for small to medium-sized areas. - Sustainability: Means using less water, chemicals, and energy. It also means creating a design language that does not follow trends. - User-Friendly Design: Ergonomic handles and intuitive display. - Professional Aesthetics: Reinforces Wetrok's brand identity. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: The Discomatic Mambo 2.0 lifts Wetrok's design language.  And is the evolution of the Design language we have created over the past years. It shows its commitment to innovation and sustainability. 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝘀: To create long-lasting products and good design, consider: - Durability: Are your products built to last? - Aesthetics: Does it possess timeless aesthetics, transcending fleeting fashion? - Resource Efficiency: Are you optimizing materials and energy use? - Sustainability: Is its design process environmentally responsible? - User Experience: Does your product meet consumer needs effectively? - Usability: Is your product intuitive and user-friendly? - Brand Identity: Does your design reinforce your brand values? - Innovation: Are you bringing new solutions to problems? Thank you, Wetrok Schweiz, for over a decade of trust and partnership. We're looking forward to the next decade, where we can further push the boundaries. To read about the project, follow this link: https://lnkd.in/egkiSctW --- Looking for support to design your next bestseller? Send me a DM or write to: hello (at) reframe.design

Design is important in life for several reasons 🔥🔥🔥 1. Functionality : Good design enhances the functionality of everyday objects, making them easier to use and more efficient. For example, ergonomic chairs or intuitive smartphone interfaces improve user experience. 2. Aesthetics : Design adds beauty and visual appeal to our surroundings, enriching our environment and uplifting our mood. Whether it's architecture, fashion, or product design, aesthetic considerations play a significant role in how we perceive and interact with objects and spaces. 3. Problem-solving : Design is about solving problems creatively. Whether it's designing a product to address a specific need or crafting a solution to a complex issue, design thinking involves identifying challenges and devising innovative solutions. 4. Communication : Design is a powerful tool for communication. Visual elements such as color, typography, and layout convey messages effectively, whether it's through advertising, branding, or graphic design. Design helps to convey information, evoke emotions, and engage audiences. 5. Efficiency : Well-designed systems and processes streamline tasks and optimize workflow, saving time and resources. From industrial design that improves manufacturing processes to user experience design that simplifies website navigation, efficient design enhances productivity and effectiveness. 6. Identity and Branding : Design plays a crucial role in shaping the identity and branding of individuals, businesses, and organizations. Logos, packaging, and visual identities communicate values, personality, and differentiation in a crowded marketplace. 7. Innovation : Design drives innovation by pushing boundaries, challenging conventions, and envisioning new possibilities. Whether it's through groundbreaking technologies, sustainable practices, or novel approaches to problem-solving, design fosters creativity and pushes society forward. Overall, design is not just about aesthetics; it's a fundamental aspect of human interaction, problem-solving, and innovation that shapes our daily lives in profound ways.

☺☺Let's start with a sentence on what a product is😊😊 Product, simply put, is anything usable either concrete or abstract, that cloth you sew is your product, that shoe, that bag, that graphics, that design or that applications, yes that thing you do is a product. Anything created for the purpose of sales 💱 , and usability is a product Now what is product design?? 🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔 Product design involves the process of imagining⚡, planning, 👨✈imagining⚡✨, and creating things that people 👨👨👦 use in their daily lives. These things can be anything from cloths 👔, shoes 👠, bags, 👜 to electronic devices 📻, furniture 💺, household items like kitchen gadgets 🍴 or even visual stuffs like graphics 🇦🇱, banner 🎨 logo, mobile applications 📲 etc. Essentially, it's about coming up with ideas 💡 and turning them into real, tangible objects that serve a purpose. Trust me product design is wider than you could ever think and fully enough YOU ARE A PRODUCT DESIGNER Who is a product designer?? 🤷♀️🤷♀️🤷♀️ Now, a product designer is like a creative problem-solver 🤔. They use their imagination 💭 and skills 👨🔬to design products that not only look good but also work well and make people's lives easier or more enjoyable. Imagine if you had an idea for a cloth 👕 - a masterpiece to bring out elegance and beauty. A product designer would take that idea and figure out how to make it happen - what materials to use, what shape it should be, and how to make it safe, smart and head turning. What do product designers do?? Product designers often start by thinking about who will be using the product and what they need or want from it. This is called user research. They might talk to kids 👶, parents 👨👩👦👦 , or anyone else who might use the product to understand what features it should have and how it should look 👀and feel. Then, they use tools like sketches 🖍️ drawings 🖼️ or computer programs computer 🤖 to bring their ideas to life, creating detailed plans or blueprints for how the product will be made. 🤓🤓🤓🤓🤓 But it doesn't stop there🤓. Product designers also work closely with other people, like engineers 👷 manufacturers, and marketers 💹 , to make sure their designs can actually be turned into real products that people can buy and use. They might have to make adjustments along the way, based on feedback or technical constraints, to ensure the final product is the best it can be. Overall, product design is a fascinating blend of creativity, problem-solving, and teamwork. It's about taking ideas and turning them into real things that can make a difference in people's lives. And product designers play a crucial role in making that happen. Tag a product designer you know, make them feel special. #productdesign🎨 #uiuxdesigner🎨 #graphics 🖌 #product_design_content_challenge💪💪💪 #day1challenge