Summer Evans’ Post

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B2B Sales Copy Crafter | SDR/BDR Powerhouse | Content Junkie | Crafting Stories That Drive Action | Lead Generation is My 'Thing'

Who remembers Blockbuster? Ya know, that movie rental place that used to sit on every corner in almost every single town in the US?! Remember how fast they went out of business, seemingly out of nowhere? Can you guess what happened to them? I'll give you three of the main reasons we no longer have this giant in our presence: 1. Blockbuster ignored chances to buy Netflix, sticking to its brick-and-mortar model. 2. Because of this decision, they were late to streaming. HUGE opportunity missed. 3. This also lead to customer inconvenience. Streaming is now in every single household across the United States- Because who wants to get dressed and go to the store every time you want to watch movies?! Right?! (Yes, we really did that "back in the day", as some would say. 😲 🤷♀️ ) They ignored the shift in the market. They ignored their customers. In the bat of an eyelash, it was all gone. It almost seemed like it happened overnight. What steps are you taking to ensure that your customers are top of mind and the main focus in your business models? #EmotionalSelling #TransacationalSelling #CustomerSatisfaction

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