So, after about 15 years of saying Cannes Lions was pointless I went to Cannes Lions last week. It was fun! And at the Festival of Creativity I gave a talk about how "Creativity was not Enough". It went down quite badly. But not as badly as I had hoped. So I am going to try again virtually instead.
If you were too junior/senior/knowledgable/rich/broke/ignorant/strategic/creative to go to Cannes then I am bringing this talk to you, live, on Thursday. For the full Cannes effect you need to get incredibly pissed on Wednesday night, turn your central heating up to 30 on Thursday morning, then run madly up and down your stairs for 10 minutes before the talk starts. Afterwards, bemuse your kids by drinking two litres of Rose in front of them while bemoaning my POV and ordering lobster from an imaginary waiter who appears to be standing on the patio ignoring you.
In the talk I look at the role that creativity plays in effectiveness, and the roles that it does not. I talk about why the Guinness Surfers ad is big old pile of indulgent wank. Why Liquid Death is a perfect product for marketers who don't get it. I will share with you the power of Tipsy the Wonderdog, and we will look at where marketers should be focused. Clue: not making their ads any more creative.
Sign up for thrills, spills and hopefully a spiky Q&A after the talk. And if you live in some godforsaken part of the world like New York City or Sydney you can watch the talk later on demand but you still have to sign up first. We have 4,000 already registered and our platform starts getting wobbly beyond 10,000 so we will cap it. Not bluffing. Or am I?
🚨UPCOMING WEBINAR🚨
If you didn't make it to the Cannes Lions International Festival of Creativity this year, then you would've missed Mark's epic talk on how 'Creativity is not enough'. But not to worry, you're in luck. Consider this your invitation to his very own personal Croisette and extended version of his talk, as your favourite professor and columnist talks about the power of creativity and then takes an enormous crap all over it - in true Mark style, of course. 😉
Register now! https://ow.ly/X8ZE50Slt6A