Let's figure out which questions you still need to answer.
Health tech teams preparing to go to market can always tell me: ✅ Why their company’s solution is better ✅ Who they anticipate will buy their solution ✅ What customers dislike about their biggest competitors ✅ Why their team is best suited to capture the market opportunity ✅ The positive feedback they have received from stakeholders to date Very few teams have answers to: ❓How, when, and why target users will engage with their solution ❓For which use cases competing solutions are used, and why ❓Which remaining unmet needs their new solution addresses ❓How competitors have differentiated themselves ❓Who will lead solution implementation and evaluation within target customers ❓Which resources and capabilities customers need to effectively support solution implementation Beginning to develop your go-to-market strategy? Or need to rapidly validate and refine your approach? I can help you figure out the questions you still need to answer, and then get you the insights you need to finalize your plans. Reach out at any time. #gotomarket #gtmstrategy #customerinsights #productlaunch #healthtech –- Hi, I’m Brittany Ryan, Founder & Principal at Sunrise Advisors. I serve as a fractional commercial executive to health tech and life sciences startups, investment firms, and venture-building teams. I will be attending New York Tech Week, June 3-7.