Super Afiliados’ Post

Is it coming home??? The excitement is real in the Bums on Seats team after last nights result! Amber Staynings and the team have put together our top-tips for last minute sales opportunities for the final Euros 24 game on Sunday! ⚽️ Make the most of the valuable pre-game trading time with early bookable tables in your afternoon session. ⚽️ Run with a smaller Euro 24 food menu with crowd pleasers for speed service and ease of operation. ⚽️ Selling tickets for standing room is a great way to manage capacity in advance; consider adding a ticket price which includes a Q jump and bottle of beer on a ticket platform such as "Tonic" or add to your booking platform. ⚽️ If you’ve not sold out already then put a “VIP Euro 24” pre-bookable package on the most premium viewing areas to maximise revenue for the best spots in your venue. ⚽️ If you don’t have them already, creating booking system session specific labels for sports events will be key to track your pre-booked data so you can personalise data outreach for future football events. ⚽️ Set up your WIFI sign up and ensure this data is segmented from the session for future sports pre-bookable opportunities. ⚽️ Create an EPIC pre-shift brief that includes upselling in table check backs! ⚽️ Don’t forget in the excitement to grab pictures and videos of the atmosphere to drive FOMO on socials and for future sports event marketing. #hospitalitysales #euro2024 #england

Elevate Your Event Ticketing with FanGo! 🎟️ Effortlessly manage and sell tickets straight from your website or share across your social media platforms. Customise everything—from ticket types and pricing to VIP packages—tailored to your event. Stay on top of real-time sales, track availability and supercharge your marketing team with powerful reports. Ready to elevate your event? Book a tailored demonstration with us today and find out more about FanGo's bespoke solution for your events! #EventManagement #Ticketing #FanGo

Ticket Sales Buyer and Seller Tip- Week #49 (Clarifying: Sports Club memberships and Sports Ticket membership) Whether you're a member at your "YMCA" or Augusta National, the membership grants your access to use the facilities in the same manner that being a Season Ticket holder for a sports team (new term is member) grants you access to every game. Additional perks to the both membership types could include: Exclusive dining, Parking, private lockers (Reading Phillies) and member only events. Difference: In the sports club, use is exclusive to members who unlike sports ticket membership can't transfer daily access. This gives many private clubs exclusive status value and makes it murky for members trying to evaluate their yearly investment which can cause unexpected club resignations. Ticket Sales memberships being transferrable for every event is less exclusive as non members can act like members for the day. That said, when the full season rates is below the perceived secondary markets per game cost, it's clear (not murky) and gives teams confidence members will renew. To learn more, or if you have any questions: Info@withinscope.ca

🎟️ Tickets have become a powerful marketing tool. With pass bundling, digital tickets can also provide opportunities for added revenue and engagement through sponsorship activations, contests, giveaways, vouchers, and more.💰 Take your ticket to the next level. Book a demo with us to see how it works👉 https://lnkd.in/djeApBeX #DigitalFuture #TicketInnovation #MobileConvenience Robert Anson

🇩🇪 Who outside Germany has noticed? Ambush Marketing at its best. Now that the European Championship in football is over, at least for Germany, we have to say that the clear winner is Check24. It was the marketing coup of the year. For all those wondering what I'm talking about. In the run-up to the European Championships, Check24 gave away 5 million free shirts, which look like a Germany jersey but, of course, with Check24 as the sponsor. This jersey was ordered millions of times because it cost nothing except the personal data you had to pay with. That was the first goal: millions of personal data. In addition, this jersey was worn everywhere and was accordingly present in all media, including the "sponsor" Check24. Goal number 2: endless reach. And because Check24 was not an official sponsor of this event, the whole thing is called ambush marketing. "...is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers." Incidentally, the jerseys are now being offered on eBay. Goal number 3: These jerseys will be around for years to come. We should copy the concept for the next major event, such as Aquatech Amsterdam 2025. I'll think of something. Who's taking part? PS to all non-marketers: Spain, France, England, and the Netherlands are in the Semi-finals. Who will win the trophy? #water #technology #marketing Photo credit: JOERG CARSTENSEN/AFP via Getty Images

Which of these headlines converted 6X better? Here's the answer 👇🏼 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 Fanzo lets sports fans figure out which pubs are showing their favourite events - football, boxing, rugby, etc. They're trying to sign up as many bars and pubs as possible, it's the supply-side of their marketplace. This is their B2B landing page. When they started their business, they were selling into large companies who operate hundreds of pubs, and call their customers "footfall." Hence the headline. 𝗥𝗲𝘀𝘂𝗹𝘁 But on their website, customer interviews revealed that proprietors of smaller venues call them "customers" or "sports fans." Changing that 𝘰𝘯𝘦 𝘸𝘰𝘳𝘥 boosted their conversion from 2.1% to 12.2%. While the winning answer is A, it doesn't mean you're wrong if you guessed B. The true right answer is "whichever word is in your customer's heads." If you voted A or B because you reasoned that pub owners would recognise that word, then your thinking was right-on. Which words do your customers use? Thanks Dominic Collingwood for paying it forward and letting us share your specific experiment and results. 🙏🏼

💙 CG Solutions at ICE 2025 and iGB Barcelona — Let’s Meet! We’ve got exciting news! Our Head of Affiliates, Iryna, is heading to the biggest events of the year — ICE and iGB Barcelona 2025! It’s the perfect opportunity to meet in person, discuss partnerships, and exchange ideas about the latest opportunities in the gambling world for 2025. 🤝 Want to discuss collaborations and top-performing offers? Don’t wait until the last minute — book a meeting in Telegram, and let’s plan how to make 2025 as profitable as possible! We’ll see you in Barcelona — let’s talk about scaling up campaigns without delays or bans! #ICE2025 #iGBBarcelona #GamblingIndustry #Affiliates #CGSolutions #Networking #Partnerships #TopOffers #ScalingUp

🏟️ Manchester City revenue = £838m (10.5% is match day) 🏟️ Typical league club revenue = £10m (30% is match day) 🏟️ Typical non-league club revenue = £1m (40% is match day) Clubs outside of the top 1% are much more reliant on match day revenue - ticketing, hospitality, F&B. It’s almost always their top revenue source. They can’t depend on locked-in broadcast and commercial revenue each year. And yet, clubs are struggling to optimise this revenue stream. Pieced together, complicated, clunky solutions = frustrated fans and clubs leaving money on the table. A mobile-optimised, simple purchase journey can result in a 2x increase in a club’s biggest revenue driver. We’ve seen it. Here are some quick wins for you to give yourself the best chance of boosting your ticketing revenue: 1️⃣ Review your fan purchase journey Is it easy on mobile? Can you identify where to buy tickets on your website in 10 seconds? Can I check out in under 10 clicks? 2️⃣ Consider the cross sell and upsell How many times do we see this psychology in other industries? “Would you like X with that?” How many times to clubs offer upsell options to their fans in the purchase journey? 🤨 3️⃣ Look at your data Pull a list of: fans who have been to 1/2 games and send them a communication via email or push. Invite them back. It works. Struggling with any of the above? Fanbase (Techstars Sports ‘24) is a ready made solution that makes all of the above achievable in seconds. Ready to help clubs claim that revenue being left on the table. #sportstech #sportsmarketing #fanengagment

It's always interesting to see how some partners approach sponsoring events. I've had partners reach out to sponsor the upcoming Ecommerce Agency Growth summit, but want to see the list of signups before deciding whether to sponsor. Makes me wonder, isn't the point of sponsoring an event largely for access to the list of attendees? #ecommerce #eas2024 #Sponsorship #partnerships

Think of sponsors as your event's VIP guests. As the event host or producer, it's your job to figure out what you can 'sell' them. Imagine your event as a real estate market where everything from the stage backdrop to the coffee cups can be sponsored. So, grab your 'sponsorship real estate' map and start planning — because even that empty corner where people take awkward selfies could be someone's golden sponsorship opportunity! #ROI #marketing #EventSponsorship #SponsorshipStrategies #bestpractices