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20 Team USA Olympic athletes have been turned into Roblox avatars. United States Olympic & Paralympic Committee and NBCUniversal have teamed up to launch the Team USA Ultimate Obby. US Olympic and Paralympic athletes from BMX racing, water polo, skateboarding, wheelchair basketball, surf, volleyball, cycling and more collaborated on the character design of their avatars, which are being featured as NPCs (non playable characters) in the experience. Two of the athletes, Sunny Choi and Victor Montalvo, both representing Breaking, which will make its debut at the Olympic Games Paris 2024, have served as the inspiration for a first-of-its-kind set of Emotes. In total, there will be five Breaking Emotes based on Choi and Montalvo’s favorite moves available during the Games, making them the first official athlete Emotes on Roblox. Want to learn more about brands and Roblox? - Follow me on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #olympics #parisolympics #teamusa #sports #marketing #roblox

Five things I've loved and one lesson from the Paris 2024 Olympics so far: - Samsung's #VictorySelfies - 🤳 A very neat, original campaign from Samsung to capture the joy of winning a medal. It's as close as 99% of us are ever going to get, I just wish the full gallery was made public, anyone got a link? - Graphic overlays that tell exciting stories - 💯 The graphic from last night's 100m Final says it all. Superb storytelling innovation from Olympic Broadcasting Services for almost every sport on display bringing audiences closer than ever to the highs and lows. - 360 cameras - 📸 Gymnastics!Gymnastics!Gymnastics! As many angles of the triple double half pike twists. - Respect - 🫡 Super humans showing respect for each other at their most competitive? Yes please. - Action Sports - 🚴♂️ Specifically the BBC commentary and punditry from Ed Leigh and Marc Churchill. Where would the street skate contest be without the "shifting of tectonic plates"? - It's okay to fail - 🥇 Even in winning, headlines still lead with stories of loss. The maturity of responses from athletes mere moments after losing has reminded me that it's okay to fail and that health more than anything is the most important thing.

Your favorite video game might be featured at the Olympics in 2025. The International Olympic Committee just decided to create a brand new format of the Olympics called the Olympic Esports Games. Don’t let this surprise you. The Olympics have a long history of adding sports. In fact, only four sports—athletics, fencing, swimming, and artistic gymnastics—have been in every Summer Games since 1896. Despite removing sports along the way, the Olympics has consistently expanded and diversified. The first Games featured nine sports with only male athletes. This summer in Paris, 32 sports will be featured with both men and women. Recent additions include: - 2028 Los Angeles: Flag football, cricket, lacrosse squash, and (returning) baseball/softball - 2024 Paris: Breakdancing - 2020 Tokyo: Karate, sport climbing, surfing, and skateboarding The Olympics has not only added new sports but also non-athletic competitions in the past. From 1912 to 1952, medals were awarded for artistic achievements. Non-athletic Olympic events included: - painting - sculpture - architecture - literature - music Given this history, the addition of video games —a blend of art and athletics—might be less surprising than it seems. Critics might argue that Esports athletes lack the physicality of traditional sports. But, athleticism also encompasses mental agility, strategic thinking, and quick reflexes—all of which are demonstrated in Esports athletes. What do you think the inclusion of Esports in the Olympics means for the future of gaming? Which games should make the cut?

Sport climbing is the official term for climbing in the Summer Games. It includes three climbing disciplines: Bouldering, Lead Climbing, and Speed Climbing. https://lnkd.in/gsp_fPHU

Countdown! Which country can have 2 Olympic games in an exact 100-year gap? Interesting to see the same and differences…. In a multi-media format. https://lnkd.in/gH2tY6vc

Advanced AI Trainer Elevates Racquet Sports Volley revolutionizes racquet sports training with AI-driven technology. Its trainer robot simulates live gameplay, adjusts shot angles, and offers personalized drills through an app. With AI analyzing player performance and adding features like hand gesture control, Volley stands as a pioneering solution in racquet sports training, meeting evolving player needs. #Volley #AI #RacquetSports #Training #Innovation #Technology #SportsTech #ArtificialIntelligence #Tennis #Badminton #Squash #Gameplay #Drills #PersonalizedTraining #HandGestureControl #TechCrunch

The 2024 Olympics are coming to an end this weekend, and there's been some absolutely fantastic marketing around it. 🏃🏼 Starting with the clever and inspiring Channel 4 Paralympics ad, which personified unchangeable forces and showed how Paralympic athletes overcame their challenges, this creative campaign was a result of collaboration between Channel 4 and inclusive marketing agency Purple Goat Agency. Another great Paralympics ad was the one created by the organisation itself, showing beautifully animated athletes challenging clichés surrounding the games. OMEGA also smashed its Olympics campaign by creating an immersive video that shows athletes 'competing' across Paris's most famous landmarks, or inside OMEGA's watches. ⌚ Aside from the high-production campaigns, there have been plenty of Olympics-style posts across all socials that have gained some really good traction! What were some of your favourite Olympics ads this year? #Marketing #MarketingAgency #Olympics2024 #OlympicsMarketing

🏅 What's Captifying the Paris 2024 Olympics? 🏅 Captify®'s real-time onsite search data reveals that skateboarding is soaring and swimmer Léon Marchand is making waves. 👉 Check out our latest trends piece for the scoop on the hottest trends of the first week of the games: https://lnkd.in/eEUqp5wZ #Paris2024 #Olympics #BrandMarketing #SearchTrends #ShiftHappens #SearchIntelligence

What’s Captifying the Paris 2024 Olympics? Captifys real-time onsite search data shows that skateboarding is taking off and swimmer Léon Marchand is making a splash. Dive into our latest trends piece for the scoop on the hottest topics of the first week of the games; https://buff.ly/46DibT1 #Paris2024 #Olympics #BrandMarketing #SearchTrends #ShiftHappens #SearchIntelligence