Supermarket Perimeter’s Post

We’ve made a trip around the Sun…and we're back to where it all began together with a sort of Sports/Active Nutrition “State of the Union.” This is a basically a collaborative holistic categorical deep dive session, where Scott Dicker and I run through many of the trending product categories, ingredients, and even commerce/growth topics... Just to give you a small taste of the subject matter we covered in our conversation: - changing of the guard happening within massive categories like energy, hydration, and protein - “Huberman Effect” (aka healthspan optimization) - “post-work but before bed” wellness occasion - overlooked ingredients getting a reframed second life - next phase of pricing/promotional strategy - social commerce (e.g. TikTok Shop) impacts Special Thanks to Kyowa Hakko USA for supporting this awesome piece of content. #strategy #trends #markets #sportsnutrition #supplements #fmcg #cpg #beverages #food #energydrinks #wellness #nutrition #protein #fitness #retailing #merchandising #data #sales #retail #amazon #ecommerce #grocery #businessintelligence #business #entrepreneurship SPINS https://lnkd.in/g2bf5tBk

Lief's Multimedia Designer, Sumner Willrodt, wrote an article for SupplySide Supplement Journal that dives into the exciting intersection of esports and dietary supplements, highlighting how gamers are increasingly seeking nutritional support to enhance performance, endurance, and overall health. Sumner shares insight into the unique opportunity to innovate and provide support to the specific health needs of the dynamic gaming community. From cognitive enhancement with nootropics to stress reduction and eye health support, there's a growing opportunity for brands to address the multifaceted challenges faced by esports athletes and help them perform at their best! Read Sumner's full article by downloading the September Issue of SuppleSide Supplement Journal: https://lnkd.in/g9kipA36

Let’s do some chitchat on traditional practices followed in every Gym or Sports organisation. I bet a good % of athletes/gym bro's are facing it. #nutrition #healthy #sports #misconceptions #healthydiet https://lnkd.in/dRK7qUu2

The 2024 Olympics captured the world's attention like never before, with a record-breaking 29 million viewers tuning in for the opening ceremony – a staggering 60% increase from the previous games. This global spectacle highlighted the intense focus on peak performance, where nutrition and hydration are paramount for athletes. These specialized foods and beverages are essential for elite competitors; however, they are also popular with consumers with active lifestyles. Consumers with active lifestyles are seeking convenient and delicious options to support their goals. Beverages, in particular, have seen explosive growth, with a 32% increase in sports drink purchases (Mintel). However, challenges persist. Traditional protein bars often suffer from bland flavors and chalky textures, presenting a golden opportunity for innovation. In order to produce sports and nutrition products that are both delicious and nutrient-dense, science and culinary art must be balanced. From refreshing post-workout drinks to indulgent protein bars, Trilogy Flavors is your partner in creating products that tantalize taste buds while delivering essential nutrients. For more on sports nutrition and hydration, visit https://lnkd.in/egEinRaP

🥇 Due to Sports Mania regarding the Eurocup and the Olympics, Anatole Robiot and I thought it was a good moment to take a deepdive into the sports nutrition space. 🥊 If your company is under way to grab gold as the next EU Challenger Brand in the segment - do get in touch! 🏆 This is why we are hunting for the next champion in sports nutrition: - competitive space with low barriers to entry, but huge TAM and very acquisitive - innovation on ingredients and formats is key to stand out from the crowd, and to capture consumptions moments beyond the 'before and after' sports - strong fundamentals to start DTC, due to high margins, AOV and repeat behaviour - opportunity to build a strong community, leveraging athletes or social-media savvy amateur groups

They may not be traditional athletes, but #gamers also seek peak #performance through #supplements. Those supps should naturally support #cognitive functions, #stress reduction, sustained #energy and #eye health. Download our free digital magazine and learn about evidence-based ingredients, brand positioning insights, delivery formats packaging design tips and a directory of leading ingredient suppliers to help you get there. The new SupplySide Supplement Journal digital magazine – your toolbox for better business. https://lnkd.in/g9kipA36

Here are 4 practical tips to increase ROI in nutra campaigns with our DSP. Take a look #longread. ⬜ Leverage micro-segmentation Based on customers' past purchase behavior, we identify who has shown interest in health, fitness, or wellness products, for example. You can segment users who have bought supplements in the last month, for example, or those who have researched content related to diets or exercise. You can also segment based on GEOs or trends. ⬜ Conduct A/B testing You can test content variations to measure what works best for specific consumers, allowing you to adjust ads to be more effective. ⬜ Retargeting by product category Implement retargeting campaigns aimed at users who have visited specific pages on your website, such as weight loss supplements or specific vitamins. This allows you to tailor the ad message according to the product the user has already shown interest in. ⬜ Prioritizing high-value users Analyze users with a high Customer Lifetime Value (CLTV) who make recurring purchases and are willing to spend more on, in this case, supplements. With this information, the DSP can adjust bids to capture or retain these users, maximizing long-term ROI. Start investing wisely in your ads with Bidsmind! Contact us today to try a demo of the platform and discover all its benefits 🙌 #DSP #Nutra #ROI #Bidsmind #poweredbykimia

One of the fun things about my job is how it affects the ads I see. I research lots of different topics. I visit sites which then remarket to me. I’m not a prospect, but they don’t know that. I’m currently being stalked by: - Cycling gear e-commerce sites - Disaster recovery testing facilities - Nutritional supplements - POCUS (point of care ultrasound) Plus the normal range of business and financial experts! All makes a change from ads encouraging me to join the ADF. Had the older child to thank for that one! #digitalmarketing #marketingtrends #marketing #algorithms

Quenching the Thirst for Success: The Booming Sports Drink Market! Did you know? The global sports drink market is sprinting towards a whopping $35.01 billion by 2029! 📈 Here's what's powering this hydration revolution: Market value in 2023: $25.64 billion Expected CAGR: 5.39% Key drivers: Rising health awareness, product innovation, and savvy marketing But it's not just about the numbers. It's about the sweat, determination, and that extra push to reach new heights! 💪 Giants like The Coca-Cola Company are leading the charge: Powerade: Fueling athletes worldwide Aquarius: Quenching thirst across global markets 200+ countries, 225+ bottling partners, 200+ brands strong! As the fitness wave surges and athlete populations grow, the sports drink market is set to make a splash like never before! 🌊 Are you riding this wave of innovation and health-conscious consumerism? How do you see the future of sports nutrition evolving? Let's discuss! Drop your thoughts below and let's start a conversation about the future of fitness and hydration. Karan Chechi | Alwin Samuel | TechSci Research #SportsNutrition #MarketTrends #FitnessInnovation #Hydration #PerformanceBoost

Elevating endurance performance with PeptENDURE®️! With our brand-new Bioactive Collagen Peptides (BCP®️) sports nutrition solution, manufacturers can deliver unparalleled – and previously unavailable – support for endurance athletes. Whether it’s long-distance running, team sports such as hockey or football, or high-intensity gym workouts, PeptENDURE®️ promises amazing benefits:   🏊 Performance-Enhancing: PeptENDURE®️ improves endurance, helping athletes to maximize their training and achieve their true competitive potential. 👉 User-Friendly: It’s easy to incorporate into various application formats such as drinks, bars and gels, making it hassle-free for both athletes and manufacturers. 🔬 Science-Backed: PeptENDURE®️ is supported by scientific studies, giving consumers confidence in its effectiveness. 🌿 Safe and Natural: A reliable and trusted solution that promises to support the endurance needs of athletes. Learn how to expand the possibilities of endurance nutrition with PeptENDURE®️ by downloading our eBook today: https://lnkd.in/ejqj3fyq #AmazingCollagen #SportsNutrition #Performance