Supermarket Perimeter’s Post

How to best market the attributes of organic has been difficult for many years and has led to consumer confusion. Research shows consumers have higher levels of trust for the certifications they are most familiar with, further underlining the need for a strong, unified approach to messaging the benefits of Organic products. Three organic industry trade groups—the Organic Trade Association, the USDA National Organic Program (Agricultural Marketing Service), and Organically Grown Company—have created toolkits aimed at increasing consumer awareness of and trust in the USDA Organic label and products. See how these resources could help your business thrive. READ MORE: https://lnkd.in/ebqd_2Qu

The “Strategies & Insights: Expanding Organic Fruit Sales” session was moderated by Category Partners President and CEO Tom Barnes, with the panel consisting of Stemilt President and CEO West Mathison, Homegrown Organic Farms President and CEO Scott Mabs and Daniel Spivey, who is the national director of produce for fruit for Sprouts Farmers Market #Organic #First Barnes led off the discussion reporting that while organic sales have stagnated a bit in the past year or two, Q2 of 2024 saw organic sales increase in both volume and dollars….. Mathison delivered some statistics that seemed to bolster that point. He said it cost 11 to 27 percent more to grow, pack and ship a box of the same variety of organics apples vs. conventional, with the specific variety accounting for the spread. He indicated that organic HoneyCrisp are on the high end of that scale whereas organic Cosmic Crisp has a much lower cost differential, largely because yields are very close between the two growing methods. Spivey said the best strategy is to keep the price gap low. He indicated the retailer invests in this concept by lowering the retail price of organics and increasing the price of its conventional counterpart to lessen the gap. “We have to invest in organics to grow sales,” #OrganicvsConventional #PriceStrategy Mabs is also optimistic about the years ahead as younger generations are more sensitive to sustainability issues and he expects that will result in more organic purchases. He added that certified regenerative organic will be more important in the coming years. Specifically looking at the next three years, he sees steady growth for the organic category. #RegenerativeAgriculture https://lnkd.in/eYqVf5Py

The organic food and drink market has delivered its 12th year of positive growth, despite the global political and economic turmoil and a cost-of-living crisis. This news comes via Soil Association Certification’s 25th edition of its annual Organic Market Report 2024 – sponsored by RBOrganic Ltd – released today, which reveals that the total organic market grew 2% in 2023, ending the year at £3.2 billion – almost double its value in 2011. https://lnkd.in/e-TmvUnt

Can consumers trust the USDA Organic label? Listen as Jenny Tucker, Associate Deputy Administrator of the USDA's National Organic Program, speaks with WPR's Wisconsin Today about how the organic industry is regulated to ensure USDA Organic is a label consumers can choose with confidence. “We have products coming into the United States from around the world, from organic farms that are certified to the USDA standard,” Jenny explains. “We needed the new rules to further protect those supply chains, so that when you reach out and select that organic product, you know it is what we say it is.” 🔈Listen here: https://lnkd.in/gevv376F #organicfood #organicagriculture #organicfarming #certifiedorganic #usdaorganic

Normally #organicfiber (linens and clothing) is considered "small potatoes" when comparing #organicfood vs non-food categories. But the Organic Trade Association's data shows that in 2023 it was the FOURTH largest sector behind only produce, milk/cream, and baked goods! And that doesn't even include figures for cotton-based sanitary products and the like. While likely mostly #organicotton this year, we should see more #organichemp, #organicflax, and #organicwool products coming up!

Congrats to Brenna Davis and the entire team at Organically Grown Company on being named Organic Company of the Year! One of the largest distributors of organic produce in the US, in 2018 the company transferred a majority of ownership to a purpose trust to protect its quadruple bottom line approach (people, planet, purpose, profits). Their unique approach is designed to align incentives and benefit their growers, customers, workers, community and investors, and since then their results continue to speak for themselves. What most people seem to be focused on when it comes to employee ownership and steward ownership models like this one is the opportunity (3 in 5 small businesses will sell over the next decade!), or the momentum (adoption is accelerating!), but what I'm most excited about is what comes after a transition. We think this is simply a better way of doing business, and results like what Organically Grown Company and so many other businesses we've worked with at Common Trust are achieving is the real story: great businesses, built for the long term, and benefitting their community, planet and people.

Organic Greenhouse Vegetables in High Demand Amid Limited Availability and Firm Prices Robert Blomsteel and Ron den Hoedt, co-founders of EDN specializing in import and export of organic and conventional fruits and vegetables, have navigated a dynamic market landscape since establishing their venture over a year ago. Based in Barendrecht, their focus on organic products, marketed under the EDN organic freshness brand, constitutes a significant portion, approximately 60%, of their total volume. Reflecting on his extensive experience in the AGF trade, Robert Blomsteel notes, “The organic sector has captured my heart over my 25 years in this industry, yet I appreciate the charm in conventional trade as well.” Currently, EDN is actively engaged in promoting organic greenhouse vegetables, albeit facing challenges due to weather-related constraints leading to limited availability and firm pricing. Robert elaborates, “Programs are ongoing, but the volume available for open market trading remains relatively constrained.” Recent years have witnessed consolidation among organic growers in the Netherlands, influenced in part by uncertainty regarding market returns. Robert expresses optimism for renewed cultivation activities in the foreseeable future, emphasizing the need for stabilit...

🌿 Exciting News for Advertisers in the Organic Industry! 🌿 Attention advertisers targeting the organic industry! Check out the latest findings from the Organic Trade Association (OTA) industry survey. The results are in, and they paint a promising picture for businesses looking to connect with the growing organic market. 📊 Key Highlights: - Record Growth: The organic industry continues to flourish, with record-breaking sales reaching $66.9 billion in 2021. This growth signifies a 12.8% increase from the previous year, showcasing the sustained momentum of the organic movement. - Consumer Demand: Consumer demand for organic products remains robust, driven by a heightened focus on health, wellness, and sustainability. With more consumers prioritizing organic options, there's never been a better time for advertisers to capitalize on this trend. 💼 Why Advertise in the Organic Sector? - Targeted Audience: Reach a highly engaged audience of growers passionate about organic living, sustainability, and ethical consumption. - Brand Alignment: Align your brand with values of health, wellness, and environmental stewardship, resonating with conscious growers and consumers seeking authentic connections. - Market Potential: With the organic industry showing no signs of slowing down, investing in advertising within this sector can yield significant returns and long-term growth opportunities. 🌱 Join the Organic Movement! Ready to elevate your brand's presence in the thriving organic market? Partner with Organic Grower to leverage these exciting trends and connect with an audience that values quality, sustainability, and integrity. Check out the full OTA industry survey below for more insights. Let's embark on a journey towards sustainable growth together! 🌍💼

Do you know these common misconceptions about organic products? When it comes to manufacturing organic products there are many standards in place, however, misconceptions are common. Below are some of the most common myths as they relate to organic products according to Skal Bio Controle. 1️⃣ Misconception: Only 95% needs to be organic. Fact: The 5% can include allowable non-organic elements, like additives. For instance, organic strawberry jam means all strawberries must be organic. 2️⃣ Misconception: Salt and water count as agricultural ingredients. Fact: Nope! Consider the composition of an organic vegetable soup, water and salt don't fall into the 5% as they are not included in the allowable ingredients. 3️⃣ Misconception: Organic products are just 95% organic. Fact: 95% is the minimum standard; many are 100% organic. 4️⃣ Misconception: No non-organic ingredients can be used in the 5%. Fact: Legislation allows a few non-organic additives, but the list is shrinking. 5️⃣ Misconception: Additives and E numbers aren't organic. Fact: In the 5%, natural additives and E numbers like lactic acid are permitted. It is a misconception that E numbers are always synthetic or unhealthy. Organic products do contain additives and E numbers, but they are natural. At Sasma, we guarantee our organic products meet the highest standards set by organic legislation. Our commitment involves rigorous certification and audits to ensure the quality of our organic offerings aligns seamlessly with organic guidelines. Read more about these misconceptions (in Dutch🇳🇱!) at https://bit.ly/4acCY0s #OrganicMisconceptions #OrganicStandards #OrganicCertification

As the CEO of Bioway Organic, I am thrilled to share my insights on the potential trends and developments in the plant-based industry as we step into 2024. The plant-based sector has witnessed remarkable growth and innovation over the past years, and I'm confident that 2024 will bring even more exciting advancements. As consumer awareness about health, sustainability, and ethical consumption continues to rise, the demand for plant-based products is expected to surge further. This presents a tremendous opportunity for us to drive innovation and offer new and compelling solutions. In 2024, we anticipate a continued focus on sustainability and environmental impact within the plant-based industry. Consumers are increasingly seeking products that are not only good for their health but also for the planet. At Bioway Organic, we are committed to aligning ourselves with this sustainable ethos, ensuring that our practices and products contribute to a healthier planet for future generations. Furthermore, the convergence of technology and food innovation is set to revolutionize the plant-based industry. From advanced plant breeding techniques to the development of alternative proteins, we are on the brink of a new era of possibilities. Bioway Organic is investing in research and development to harness these technological advancements, to offer even more diverse and high-quality plant-based options to our customers. In the coming year, we also anticipate a greater emphasis on transparency and traceability within the plant-based supply chain. Consumers are increasingly seeking reassurance about the origins and journey of their food, and at Bioway Organic, we are committed to providing clear and transparent information about our products, sourcing practices, and production processes. As the plant-based industry continues to evolve, collaboration and partnership will be key drivers of success. I look forward to forging new alliances with like-minded organizations, sharing knowledge, and collectively driving positive change within the industry. In closing, 2024 holds immense promise for the plant-based industry, and at Bioway Organic, we are excited to be at the forefront of this transformative journey. Together, let's continue to innovate, inspire, and shape a future where plant-based products are at the forefront of positive change. Here's to a successful and sustainable year ahead!