In 2023, Bridgestone road safety initiatives impacted nearly 100,000 people in the communities we're part of throughout the world.
That number is the result of many standout initiatives, including our "Sicurezza of the road" programme.
In partnership with the Italian Red Cross – and made possible by Bridgestone volunteers – we provided road safety workshops to 5,000 school students, covering everything from vehicle control to tyre maintenance.
It's no surprise that 2023 was also the year that we launched the Bridgestone Road Safety Program (BRSP).
The BRSP unites everything we’re doing in the global road safety arena as we help the fightback against our big road safety problem.
Find out more in our latest Integrated Report: https://lnkd.in/gGKQ5sfs
#RoadSafety
Head of Product @ Superpower.com
2moThis animation gets me every time. I still remember the photo/video shoot day. Such a great moment