So well written!
PR principles remains the same in all the industry so domain expertise is just a myth.
PR is PR and it remains same for all industries.
#pr#lifeofpr#prconsultant
PR Trainer and Consultant
Ongoing and on-call PR/comms problem-solving and counsel | 18k+ followers
PR is PR is PR. With very few exceptions, if you can successfully do PR in one industry you can successfully do PR in any industry.
Over the years I’ve worked for clients in:
Travel and hospitality
Architecture and design
B2B
B2C
Non profits
Museums
Associations
Consumer packaged goods
Government and quasi-government orgs
Public companies
Private companies
Entertainment Marketing
Tech
Luxury
Retail
And more (even a jazz dance troupe)
The principles are the same, and they are transferable. New media relationships can be made.
So if you’re hiring a PR person or PR agency partner, prioritize things like:
Chemistry fit
Attitude
Writing skills
Work ethic
Creativity
Genuine interest in following news
Tenacity
Past success
I love this post. Here's the thing - good comms people have two key characteristics. As Sarah Kissko Hersh points out below, tenacity is one essential characteristic. It's the willingness to learn more about your market, publications, key reporters/bloggers/influencers, etc. Even if I don't know a particular reporter, I know how to do a deep dive, understand what they do/what they value when writing a piece and how to grow that relationship. Relationship building is the heart of a successful comms program. It also enables you to gain a better understanding of issues at a broader level, providing guidance to your internal team as to whether you can add value to that conversation.
The second is the ability to write. Good writing is a super power. Well-written outreach opens doors and well-written articles build trust with your audience. That's critical in any market, but particularly critical in #CybersecurityCommunications. It's not just small details; it is understanding how to craft a piece that gets to the heart of what matters to both the journalist as well as their audience.
Of course, all of this is so much easier when you love what you do and the market you're in. Then learning more, understanding and growing relationships with others is not only educational but...well, fun!
PR Trainer and Consultant
Ongoing and on-call PR/comms problem-solving and counsel | 18k+ followers
PR is PR is PR. With very few exceptions, if you can successfully do PR in one industry you can successfully do PR in any industry.
Over the years I’ve worked for clients in:
Travel and hospitality
Architecture and design
B2B
B2C
Non profits
Museums
Associations
Consumer packaged goods
Government and quasi-government orgs
Public companies
Private companies
Entertainment Marketing
Tech
Luxury
Retail
And more (even a jazz dance troupe)
The principles are the same, and they are transferable. New media relationships can be made.
So if you’re hiring a PR person or PR agency partner, prioritize things like:
Chemistry fit
Attitude
Writing skills
Work ethic
Creativity
Genuine interest in following news
Tenacity
Past success
THIS, 💯. Transferable skills for days (and months and years). It’s as true in #communications as it is in PR.
A wise co-worker used to say, “You can more easily teach an industry, it’s harder to teach skills.”
If you limit your team or company to people with industry experience, you miss out on:
✅ Talented employees who bring history on what’s worked and what hasn’t in other areas
✅ Fresh ideas from other businesses and industries
✅ New perspectives on how to look at and solve for issues
✅ People who ask questions that generate new lines of thinking
✅ Team members who might be a better culture fit despite not having as much industry experience
I’ve worked for high-tech, healthcare, entertainment, media, hospitality, beverage, business software, finance, news, beauty and med-tech companies, both B2C and B2B, as big as Fortune 10 and as small as startup.
Each stop was a chance to bring my spectrum of experience to bear on their issues and add a color or two to my palette.
Every company that hired me got to take advantage of it. It wasn’t a one-way street of them investing in me, I invested my expertise in them too.
And a variety of colors is more inspiring and engaging than painting everything with the same shade over and over. Once people get used a single color that never changes, it becomes an ignored background. Can you remember what color your house is?
#communications#commsjobs#transferableskills#skills
PR Trainer and Consultant
Ongoing and on-call PR/comms problem-solving and counsel | 18k+ followers
PR is PR is PR. With very few exceptions, if you can successfully do PR in one industry you can successfully do PR in any industry.
Over the years I’ve worked for clients in:
Travel and hospitality
Architecture and design
B2B
B2C
Non profits
Museums
Associations
Consumer packaged goods
Government and quasi-government orgs
Public companies
Private companies
Entertainment Marketing
Tech
Luxury
Retail
And more (even a jazz dance troupe)
The principles are the same, and they are transferable. New media relationships can be made.
So if you’re hiring a PR person or PR agency partner, prioritize things like:
Chemistry fit
Attitude
Writing skills
Work ethic
Creativity
Genuine interest in following news
Tenacity
Past success
PR Trainer and Consultant
Ongoing and on-call PR/comms problem-solving and counsel | 18k+ followers
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry.
Over the years I’ve worked for clients in:
Travel and hospitality
Architecture and design
B2B
B2C
Non profits
Museums
Associations
Consumer packaged goods
Government and quasi-government orgs
Public companies
Private companies
Entertainment Marketing
Tech
Luxury
Retail
And more (even a jazz dance troupe)
The principles are the same, and they are transferable. New media relationships can be made.
So if you’re hiring a PR person or PR agency partner, prioritize things like:
Chemistry fit
Attitude
Writing skills
Work ethic
Creativity
Genuine interest in following news
Tenacity
Agility
Strategic acumen
Past success
PR Trainer and Consultant
Ongoing and on-call PR/comms problem-solving and counsel | 18k+ followers
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry.
Over the years I’ve worked for clients in:
Travel and hospitality
Architecture and design
B2B
B2C
Non profits
Museums
Associations
Consumer packaged goods
Government and quasi-government orgs
Public companies
Private companies
Entertainment Marketing
Tech
Luxury
Retail
And more (even a jazz dance troupe)
The principles are the same, and they are transferable. New media relationships can be made.
So if you’re hiring a PR person or PR agency partner, prioritize things like:
Chemistry fit
Attitude
Writing skills
Work ethic
Creativity
Genuine interest in following news
Tenacity
Agility
Strategic acumen
Past success
I 100% resonate with this! A skilled communicator with deep experience can thrive in any industry. The core principles of PR remain the same—understanding your audience, crafting compelling narratives, and building strong relationships. While each industry has its nuances, a seasoned PR professional can adapt and succeed across the board. PR is PR, no matter the field.
PR Trainer and Consultant
Ongoing and on-call PR/comms problem-solving and counsel | 18k+ followers
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry.
Over the years I’ve worked for clients in:
Travel and hospitality
Architecture and design
B2B
B2C
Non profits
Museums
Associations
Consumer packaged goods
Government and quasi-government orgs
Public companies
Private companies
Entertainment Marketing
Tech
Luxury
Retail
And more (even a jazz dance troupe)
The principles are the same, and they are transferable. New media relationships can be made.
So if you’re hiring a PR person or PR agency partner, prioritize things like:
Chemistry fit
Attitude
Writing skills
Work ethic
Creativity
Genuine interest in following news
Tenacity
Agility
Strategic acumen
Past success
Yup.
I spent over 5 years working my tail off to show B2B executives how true this was. It was a hard sell that I gave up on earlier this year.
Now, I spend all of my attention on offering our services to PR & marketing executives. We all speak the same language, understand the same strategies, and execute the same tactics.
My business is growing better, and I'm WAY less stressed.
PR is PR. Industry doesn't matter - skill at PR does.
#PR#CustomerService#Sales
PR Trainer and Consultant
Ongoing and on-call PR/comms problem-solving and counsel | 18k+ followers
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry.
Over the years I’ve worked for clients in:
Travel and hospitality
Architecture and design
B2B
B2C
Non profits
Museums
Associations
Consumer packaged goods
Government and quasi-government orgs
Public companies
Private companies
Entertainment Marketing
Tech
Luxury
Retail
And more (even a jazz dance troupe)
The principles are the same, and they are transferable. New media relationships can be made.
So if you’re hiring a PR person or PR agency partner, prioritize things like:
Chemistry fit
Attitude
Writing skills
Work ethic
Creativity
Genuine interest in following news
Tenacity
Agility
Strategic acumen
Past success
I love this post! Thanks Sarah Kissko Hersh (and an old friend for commenting on it).
PR people are also good at being inspired by great content around them - and remixing it:
"PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry."
Over the years I've worked for clients in:
Architecture and design
B2B
B2C
Nonprofits
The study of sport in society
Libraries
Sound systems for home, office and beyond
Smart city networked sensors on lampposts
Snowskate shaped like a skateboard
Public companies
Private companies
Start-up companies
Entertainment marketing
Sailing center
NASCAR driver
Professor at UCal-Berkeley
Tech
Adtech
Fintech
Martech
Medtech
Military and aerospace tech
Social media tech
Travel and hospitality tech
Luxury
Cybersecurity
Dogs for security
HVAC and heat pumps
AI-powered neural sensing platform
And more (even Deborah Henson-Conant who reinvented ways to play and wear the jazz harp).
The principles are the same, and they are transferable (and teachable). New media relationships can be made. Old media relationships should age like fine wine. Businesses can be grown.
So if you're hiring a PR person or PR agency partner, prioritize things like:
Chemistry fit
Attitude
Writing skills
AI skills
Work ethic
Life ethic
Work/Life balance
Curiousity
Creativity
Collaboration
Communication
Genuine interest in following news
Genuine interest in making news
Tenacity
Agility
Strategic acumen
Fun
Past success.
PR Trainer and Consultant
Ongoing and on-call PR/comms problem-solving and counsel | 18k+ followers
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry.
Over the years I’ve worked for clients in:
Travel and hospitality
Architecture and design
B2B
B2C
Non profits
Museums
Associations
Consumer packaged goods
Government and quasi-government orgs
Public companies
Private companies
Entertainment Marketing
Tech
Luxury
Retail
And more (even a jazz dance troupe)
The principles are the same, and they are transferable. New media relationships can be made.
So if you’re hiring a PR person or PR agency partner, prioritize things like:
Chemistry fit
Attitude
Writing skills
Work ethic
Creativity
Genuine interest in following news
Tenacity
Agility
Strategic acumen
Past success
Completely agree with this perspective! My journey in PR so far has spanned across multiple industries, and I've found that the core principles of PR are truly universal. Whether it's crafting compelling narratives or building strong media relationships, the skills we develop are adaptable and transferable across any field.
When selecting a PR professional to join your team, it's crucial to look beyond just industry experience. Prioritizing attributes, such as those outlined by the author of the post, can make all the difference. These are the qualities that drive success and enable PR professionals to thrive in any environment!
PR Trainer and Consultant
Ongoing and on-call PR/comms problem-solving and counsel | 18k+ followers
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry.
Over the years I’ve worked for clients in:
Travel and hospitality
Architecture and design
B2B
B2C
Non profits
Museums
Associations
Consumer packaged goods
Government and quasi-government orgs
Public companies
Private companies
Entertainment Marketing
Tech
Luxury
Retail
And more (even a jazz dance troupe)
The principles are the same, and they are transferable. New media relationships can be made.
So if you’re hiring a PR person or PR agency partner, prioritize things like:
Chemistry fit
Attitude
Writing skills
Work ethic
Creativity
Genuine interest in following news
Tenacity
Agility
Strategic acumen
Past success
PR Role Opportunities!! We are currently hiring for PR's at all levels thanks to some amazing client wins!
Currently live on our careers page:
⭐️ Digital PR Executive - Rise Live (Reactive)
⭐️ Digital PR Strategist (manager-level role)
We also have some more roles coming soon so I'm interested in chatting to PR's at all levels about upcoming opportunities.
Link to apply in the comments!
#PRjobs#reactivePR#digitalPR#digitalPRjobs#PRroles#digitalPRroles
This is so true! I struggle to understand why some hiring managers pigeonhole themselves looking for communicators with a specific background. PR is a specialized skill that can be applied to any industry. Yes, there are times when certain expertise is needed but more often than not, it’s all about finding the story and doing the right thing. The rest can be learned on the job.
It’s also good to look for professionals who have their APR, or are Accredited in Public Relations. This thorough certification process educates professionals in various fields and gives them the tools they need to practice with the highest standards. The certification takes months, sometimes years to obtain so it’s also proves a dedication to the PR profession.
PR Trainer and Consultant
Ongoing and on-call PR/comms problem-solving and counsel | 18k+ followers
PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry.
Over the years I’ve worked for clients in:
Travel and hospitality
Architecture and design
B2B
B2C
Non profits
Museums
Associations
Consumer packaged goods
Government and quasi-government orgs
Public companies
Private companies
Entertainment Marketing
Tech
Luxury
Retail
And more (even a jazz dance troupe)
The principles are the same.
It all comes down to finding the story, telling it well, and matching it with the right audience.
What’s my point?
If you’re hiring a PR person or agency partner prioritize things like
Chemistry fit
Attitude
Writing skills
Work ethic
Creativity
Genuine interest in following news
Tenacity
Over experience or existing contacts within a specific field.
Any PR person worth their salt is always making new contacts
And if a story is a dog even your best friend won’t run it.
A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage
