Surefire Local’s Post

Look at your current website do people have to scroll all the way down just to know what your business does ?? If your answer is yes then that's a problem you see when someone is landing on your home page they are hoping to find solution for their problem and if your first section or hero section does not convey the message properly of what your business does you'll end up losing a lot of customers So how to fix it ?? - Have a clear heading of what your business is and what problem you trying to solve -The subtext underneath could be how are you solving the problem - Work on your call to action make it the only thing you want out of your customers ( book call , buy) - Have a clear visual of your services it could be an image or illustration If you do all the things above you'll have high chances of converting visitors into customers p.s I help firms and agency create websites that converts visitors into valuable customers if you are looking for new website or want to revamp an old one would love to work with you #business #firm #agency

Hey everyone! 👋 Ever thought about whether your business needs a website? Spoiler alert: it definitely does! In today's digital age, a great website is your business's most powerful tool. Here are a few reasons why: 1. First Impressions Matter: Your website is often the first interaction customers have with your brand. Make it count with a design that's both beautiful and user-friendly. 2. 24/7 Availability: Your website works for you around the clock, making sure your customers can find information about your products or services anytime, anywhere. 3. Credibility and Trust: A professional website builds trust with your audience, showing that you mean business (literally!). 4. Reach a Wider Audience: With a well-designed website, you're not limited by geography. Reach potential customers from all over the world. At Fayno Agency, we specialise in creating stunning, functional websites that elevate your brand and drive success. Ready to take your online presence to the next level? And hey, if you think a good website is expensive, just wait until you see the cost of a bad one. 😉 Curious about how a website can transform your business? Drop me a message or visit the link in bio to get started. Let’s create something fayno together!

This post gave me a 143,750% increase in impressions overnight last year. I'm really proud of it and I've shared it with multiple new business owners as a template for 'how to launch your new business on LinkedIn'. ❌ I had no website. ❌ I made a very quick and imperfect logo in Canva. ❌ I didn't even know how much I was going to charge. But I had 16 meetings booked in 24 hours. And a number of those have turned into paying clients. Here's why I think it was so effective: - It was honest and vulnerable. - I'd built up a fantastic network over 15 years of people who supported what I was doing and many of whom I'd done some really great work for. - Most importantly, I was really clear on the specific things I could help people get done. It's the epitome of what I would now call 'Minimum Viable Positioning' (a term I've borrowed from Anthony Pierri 🎸 and Robert Kaminski 🎯). In other words, I gave away just enough information for my ideal customers to understand what I do, trust what I do and buy what I do. I didn't get distracted by my brand story, mission, vision or values. I didn't get hung up on things being perfect. I just needed it to be good enough. Of course, my business is continuously evolving and developing but the core of what I do hasn't changed at all from this initial statement (in fact, I'm going to reintroduce some of the language I used in this original post because it's great). If you need help replicating this and getting a clear elevator pitch to launch your business, that's something I can help you with. In fact, it's a new service I'm going to be offering, inspired by one of my wonderful new clients. I haven't yet built a landing page, named it or figured out the pricing. But in the spirit of this post, I'm going to launch it anyway. Here's how it will work: STEP ONE: We meet for an hour and I will interview you and get all the information I need to support you in building ‘minimum viable positioning’. In other words, all the essential things you need to start promoting your business right now (and nothing more). STEP TWO: I’ll take that information away and give you the answers to the key questions you have about how to promote your business now. Ultimately we want to know who you help and how you will help them. STEP THREE: We’ll have a final session where I play that all back to you and we refine it together. If this sounds like something you need, connect with me and drop me a message.

Are you looking to make a lasting impression with your business online, like capturing the perfect snapshot on a summer vacation? Well, just like a well-composed photo can speak volumes, adding photos to your Google Business Profile can do wonders for your online presence. It's more than just visual appeal; it's about showcasing what makes your business stand out and attract potential customers. Let's dive into the key lessons from a recent article about Google Business Profile photos: - **The Power of Visual Storytelling:** Photos on your Google Business Profile not only enhance your listing but also tell the story of your business to potential customers in a visually engaging way. - **Optimizing for Success:** By optimizing your photos according to Google's guidelines, you can improve your local SEO and increase your visibility to a broader audience. - **Managing Your Online Image:** Learn how to add, edit, arrange, and remove photos on your Google Business Profile to ensure your digital storefront reflects the best of your business. Remember, just as each photo tells a story, every image on your Google Business Profile is an opportunity to connect with your audience and make a memorable impression. So, get snap-happy and start sharing your business's unique story through the lens of Google Business Profile photos! https://lnkd.in/dkvpZ524

Does your website reflect the quality of your service? A well-designed website doesn’t just look pretty—it’s a powerful tool for attracting sales. Here’s how a great website can grow your creative business: - First impressions matter. A polished, professional website makes you look legit and trustworthy. - If visitors can find what they need quickly, they’re more likely to stick around and convert into customers. - A well-maintained site with up-to-date content shows that you're serious and credible. - Strategic design guides your visitors to take action, whether it’s booking a call, purchasing a product, or subscribing to your newsletter. Investing in your website is investing in the growth and future of your business. 👉 Have you ever left a website because it was difficult to use or looked outdated? What impression did it leave on you?

As a newly developing business owner, you have come to the point where you must name your business. Oof. That is one of the most complex parts. Because, even if you have an idea for it, it might not fit due to the competition or services/products within your business. Pause for a second before you start bashing your head for ideas. Read our blog here for some advice, and contact us for help! As marketers, we can help you figure out your brand identity. https://ow.ly/SKvm50QkSFg #BrilliantImpact #BrilliantMarketing #ContactBrilliantImpact

Your website strategy should be a part of your overall business strategy. The look, feel, and content are all representing your brand. As a business owner, it's important to understand what you want to achieve with your website before diving into selecting a platform and a website company. Remember: you don't know what you don't know. Take the time to think through your website goals before starting the process. Ask yourself a couple of questions: 1) What are you seeking to achieve with the site? For instance, do you want inbound leads? Or, perhaps you want to visually show your portfolio of work so potential clients get a feel for what you do? 2) Who will be coming to your site? This is where your brand personas come into play. Knowing your audience and what they are seeking when looking at a company such as yours means you can message clearly and succinctly based on their pain points. 3) How can you represent company culture and your why to help visitors understand who you are and who you work best with? Your brand both colors, tone, language and visual representation makes a statement. There are so many questions you can ask when preparing to create or update a site but starting with the basics and building out a strategy will help you find a vendor that is best suited for your needs and create a site that will attract your ideal client and employee.

At least once a week a business owner asks me: “Harsh I want to work with you but my website isn’t finished - does that matter?” My answer? No. Non. Nein! 😆 Why? Because most websites are RELICS of the past which FAIL to do the one thing you need it to do: >> Convert Traffic Into Enquiries! << And to do that? All you need is an optimised LinkedIn Profile and a High Converting Landing Page which can be built in a couple of hours... (which I guide clients through...) Both your LinkedIn profile and Landing Page should follow the O. P. A. format: ✔ Lead with the OUTCOME your clients can expect from working with you ✔ Show them PROOF you can get them the desired outcome ✔ ASK them to contact you for more information, to book a call, etc. That’s it. Do that and I guarantee you’ll be ahead of 90% of your competitors. Final word: Fussing over a website design is *procrastination and avoidance* of what really needs to get done: Having conversations with potential clients and MAKING SALES. I don’t make the rules 🙃

Unlock Your Business Potential with a Stellar Website! Hey Small Business Owners! Is your website making the right impression? In the digital age, your online presence is your virtual storefront. Many businesses overlook key elements that can elevate their brand and drive conversions. Take a cue from my list to make sure your website shines and converts! 1️⃣ About Us Matters: Don't skip the "About Us" page. Share personal stories, origins, and geography to connect with potential buyers. Personalization builds trust and connection. 2️⃣ Real Faces, Real Trust: Use real employee photos. Stock photos lack authenticity. Showcasing your team adds a human touch, making your site relatable and trustworthy. 3️⃣ Customer Feedback is Gold: Incorporate testimonials. Real feedback builds trust and social proof. Let satisfied customers speak for your quality products or services. 4️⃣ Informative Landing Page: Highlight key info on your home page. Make it clear what your company does and why it's unique. First impressions matter. 5️⃣ Customer-Centric Content: Focus on what's in it for your customers. Answer their questions and make them the hero. Engage with content that resonates. PS: Do you know about the transformative power of educational content on your website? Let's discuss how we can elevate your online presence with compelling design and strategic content. Ready to stand out? Reach out!

The most valuable website tip you’ve never been taught: Start with a strategy session. When it comes to running a small business, most people start their website here: • List out their services • Spend money on a logo • Talk about themselves and their business • Upload stock images that are industry related Unfortunately, this results in: • No leads generated • You miss out on potential opportunities • Your ideal client goes to your competitor All the while, year after year, you spend time and money redesigning the website. Time and money that are vital for you to run your business successfully. The solution...spend just as much time planning your website strategy as you do building the website. This critical phase determines how you want your website to function. Laying the blueprint for: • What you want the website to accomplish • Who exactly you are targeting • How you are going to measure success These are questions that drive every decision of the website. When you do this, you will see your website transform your business.