Surfside’s Post

Cannabis advertising expert Jane Frye breaks down how to navigate the cannabis industry's challenges and make the most of your ad dollars in 2024 with these fresh trends: https://ow.ly/x0Yi50QkfQv #2024Trends #DigitalAdvertising #CannabisAdvertising

Surrogate Marketing Surrogate marketing is a strategy used by companies to promote their products or services indirectly, often by advertising a different product or brand. This technique is commonly employed in industries where advertising certain products is restricted or banned by law.In surrogate marketing, the primary objective is to create brand awareness and generate sales for a particular product without directly advertising it. Instead, companies advertise a different product that is not subject to the same restrictions. This allows them to indirectly promote their actual product or service.One example of surrogate marketing is the promotion of alcoholic beverages. In many countries, there are strict regulations on advertising alcoholic drinks. To comply with these regulations, companies often advertise non-alcoholic products, such as soda or water, using the same brand name and logo as their alcoholic beverages. This creates brand recognition and association, indirectly promoting the alcoholic product.Another example is the promotion of tobacco products. Due to health concerns and legal restrictions, advertising tobacco is heavily regulated or banned in many countries. Tobacco companies, therefore, resort to surrogate marketing by promoting other products under the same brand name. For instance, they may advertise clothing, accessories, or lifestyle products that are associated with their brand, indirectly reminding consumers of their tobacco products.Surrogate marketing can be seen as a way for companies to circumvent advertising restrictions while still maintaining brand visibility and generating sales. However, it has been a subject of controversy and criticism. Critics argue that surrogate marketing is deceptive and manipulative, as it exploits loopholes in advertising regulations to indirectly promote products that may be harmful or restricted.Regulatory bodies and governments have taken steps to address surrogate marketing by tightening advertising regulations and monitoring companies' marketing practices more closely. However, companies continue to find innovative ways to indirectly promote their products, making it a challenging issue to regulate effectively. surrogate marketing is a marketing strategy used by companies to indirectly promote their products or services when direct advertising is restricted or banned. While it allows companies to maintain brand visibility and generate sales, it has also been a subject of controversy and criticism. As advertising regulations evolve, companies will need to adapt their marketing strategies to comply with the changing landscape. #surrogatemarketing #branding #advertising #marketing #alcohol

Think Selling Cannabis is Easy? Hemp, No! But we’ve mastered it! 🥦 What's the scoop on working in CBD and Hemp advertising? Let me tell you, it's all about 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞! Navigating the advertising space for Hemp and CBD on platforms like Meta or Google is like trying to solve a Rubik's cube blindfolded. But hey, challenge accepted! When I hopped on board with Lucyd - the powerhouse of Hemp & CBD performance advertising in the USA, I realized we're cut from a different cloth altogether. Why the confidence, you ask? Picture this: advertising in the Cannabis realm isn't a walk in the park like selling shoes or skincare products. We're talking strict guidelines and the art of saying *𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜* without saying anything at all. Yup, you heard me right! 😎 But here's the kicker: it's the ultimate playground for creativity! Mastering clever ways to showcase our offerings! It's like a game, but with higher stakes and more giggles. This is why we’ve been able to provide remarkable returns on investment for our clients! When we run into a roadblock from not selling your run-of-the-mill product - It's a badge of honor in our team - Because we most certainly push the limits to find compliant but creative solutions! #solutionsmindset With Lucyd, I've not only flourished, but I've also become resilient to whatever curveballs come my way.

Cannabis marketing has its challenges. The key? - Build an online presence - Leverage online advertising - Have an effective marketing strategy Crossing social media community guidelines is something no brand or dispensary should experience. We'll help you stay in the clear. Need ideas to promote your cannabis dispensary online? See our guide below. Read: bit.ly/4abtF0q

Did you know that the #cannabinoid industry in the US is estimated to reach an impressive $100 billion in sales by 2030? This thriving market underscores the importance of dispensaries and delivery services mastering local marketing strategies. As a retailer catering to this specialized market, it’s critical to understand these marketing strategies to deliver unparalleled products and services to your customers. We have put together a guide where we walk you through how you can amplify your dispensary marketing efforts in a way that speaks directly to your local audience. Read the guide: https://lnkd.in/ersHrZVe #dispensary #retailmarketing #cannabismarketing #newbusiness

A legal cannabis company can advertise its business using offline and online marketing methods. The most effective offline strategies for cannabis companies include in-store advertising, direct marketing at industry conferences and other events as well as street promotions in some locations depending on local regulations. Social media advertising, an example of online marketing, is a valuable tool for cannabis businesses when it comes to building brand awareness. Other methods of online marketing include SEO optimization, email and SMS campaigns, and in some locations even advertising on television and radio. #cannabismarketing #cannabisbusinessplan https://lnkd.in/dSNAHXGB

One of the most challenging aspects of running a cannabis brand is getting direct access to your customers and their data. From a fragmented supply chain, to managing relationships with struggling retails, to stifling social media restrictions, it can be tough to even know the makeup of your consumers, much less be able to effectively market to them and turn them into loyal supporters of your brand. Once you have that consumer information, you still need to utilize it correctly to build the connection. Whether that is done through email, social media, or via in-person campaigns, it could take an entire team to accomplish even a modest level of success. On the other hand, you could follow the lead of Beard Bros Pharms and dozens of other top cannabis brands across the country. Partner your brand with CliqueMJ and let them do all the heavy lifting for you, while you look like a rockstar. CliqueMJ Rami Sahhar Joshua Adragna

Cannabis brands and retailers are challenged to find creative ways to market their businesses because strict rules forbid traditional marketing methods. Best in Grass is a new company started by two former High Times event producers, Mark Kazinec and Jason Quinn. It offers dispensaries and brands the opportunity to collaborate on a new and creative marketing solution for the cannabis industry that involves product sampling kits, consumer judging contest, and awards ceremonies. It's a new way to get locals excited about cannabis brands and an opportunity for dispensaries to drive traffic to their stores through its engaging consumer experience. Our host, Pam Chmiel, interviewed Mark for the latest episode of The Mary Jane Society Podcast: We Talked About: 1. Best in Grass Founding and Expansion 2. Honest Cannabis Product Competitions Explained 3. Navigating State-by-State Regulations in Cannabis Industry 4. Cannabis Industry Trends and Demographics 5. Company's Business Expansion and Collaboration Strategy 6. Cannabis Industry Award Show Marketing Strategy 7. Best in Grass Brand Support and Partnership available to listen on all major podcast platforms and YOUTUBE: https://lnkd.in/eWZJUdf4

Today marks a groundbreaking moment for cannabis brands looking for paid traffic in the cannabis space. Green Dispensary Marketing is very excited to announce that we are partnering with U.S. WEED CHANNEL – a game-changer in cannabis media & advertising. If you have tried placing an ad on Google, Facebook, Instagram, TikTok, etc., for your cannabis brand recently, you likely already know about all the red tape that exists. There isn’t much sense in investing on a platform that is actively seeking to make paid traffic difficult for cannabis brands, to delete your ads, and take your money with no ROI. Unfortunately, many cannabis brands then go to alternatives to Google Maps for placing paid ads and receiving paid traffic – often without an ROI. This is why we are now recommending U.S. WEED CHANNEL as the best place to secure paid traffic. Highlights: *The only platform allowed to promote, monetize & stream everywhere *Receive 25,000 Targeted Emails *Reach up to 250 million Roku devices *Reach both National & International Eyes & Ears As many of you know, there are enough bad seeds in the Cannabis industry. USWC isn't one of them. We researched a lot of options to start our video ad campaign. US Weed Channel was the only group that made it clear they are our Media Partner. They showed us how our low-cost ad benefits the collective of advertisers, and the collective benefits us. Plus, unlimited impressions, the safety of federal certification, a global reach of 100 million, and a lot more. We are proud and excited to be making history as a Pioneer Advertiser on U.S. WEED CHANNEL. They also gave us a bonus code to gift our clients and fellow Pioneers for HALF OFF. These guys are doing this right! To get what we got go to: https://lnkd.in/eVGRHc56

A prob with Ontario cannabis: a story of margin and marketing. You need one.. You can have an industry with no margin but yes marketing. Brands can create and amplify amazing brands that speak directly to interesting customer segments. They can use the leverage of brand to gain market share, and use economies of scale and other marketing leverage to gain more margin later. It's not great but the winners that emerge will be great brands. You can also have an industry with no marketing and yes margins. While it will take longer to grow, the margins will allow for early reinvestment and will allow social and word of mouth leverage to grow the customer base, slowly but surely. It's not great but companies that are able to gain customers through non traditional ways will be rewarded with market share. But I can't figure out a way an industry can have no marketing and no margins. I've thought and thought and thought but I can't see that working. The incumbents brands that built brands and paid taxes at more favourable times will continue to be the brands that succeed, with no connection to consumer preferences. Kings will be made.