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Three great rules that can apply to many stories. Re: rule 3 - correct, journalists should not assume HOWEVER journalists can uncover what is/will be important to viewers and share it. That is how this works…
A reminder for journalists: Most U.S. adults probably can't name the Speaker of the House. Most of them (depending on who your audience is) are not breathlessly waiting for Congressional updates — today or any other day. That doesn't mean journalists shouldn't cover what's going on in Congress. It does mean we should: 1. Know our audience and what they are looking for from us. 2. Meet people where they are with contextual, explanatory coverage. 3. When it comes time for elections, focus coverage on what people say is important to them, not what journalists assume is important to everyone.
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