Susanna Avetisyan’s Post

The Economics of Exclusivity: Luxury Brand Strategies Unveiled by Josh Feldman Josh Feldman, CEO of Tori Richard, discusses the strategic importance of exclusivity in luxury branding. Josh highlights how luxury brands like Louis Vuitton maintain their value by managing excess merchandise and avoiding markdowns. Discover the economics behind luxury branding and the tactics used to preserve brand value. #GGRClips #GreaterGoodRadio #ConnectLearnHealGrow #InspirationalInterviews #Hawaii #PositiveImpact #AlohaSpirit #JoshFeldman #ToriRichard #LuxuryBranding #BrandExclusivity #BusinessStrategy #BrandValue Evan Leong Josh F. Tori Richard, Ltd. WATCH the FULL VIDEO 👉 https://lnkd.in/gfHUNhWk

Day 8 of Unmarketing Luxury! Luxury Isn’t Just for Buyers — It’s for Admirers Too In luxury, recognition is everything. A brand’s allure grows when it’s known by many, even if owned by few. Think of CHANEL. Not everyone wears it, but nearly everyone recognizes it. That’s intentional. The brand’s value isn’t just in owning it, it’s in being seen owning it. #LuxuryMarketing #BrandRecognition #LuxuryStrategy

Ever wondered what makes luxury brands like Rolex, Chanel, and Hermès so exclusive? Why can they sell simple products at such high prices and still limit access? In this video, we uncover the strategies luxury brands use to create prestige, scarcity, and exclusivity. You'll learn how these brands separate themselves from premium brands through customer selection, limited production, and powerful storytelling that makes their products more desirable than ever. Watch till the end to find out if these secrets could work for your business! https://lnkd.in/gcYDydp4 Why are luxury brands so expensive how do I build a luxury brand #youtubeshorts #LuxuryBrands #Exclusivity #BrandStorytelling #ScarcityMarketing #PremiumVsLuxury #Rolex #Chanel #Hermes #HighEndBranding #LuxuryMarketing #shorts #luxuryproducts

https://lnkd.in/gQx-2Acc Ever wondered what makes luxury brands like Rolex, Chanel, and Hermès so exclusive? Why can they sell simple products at such high prices and still limit access? In this video, we uncover the strategies luxury brands use to create prestige, scarcity, and exclusivity. You'll learn how these brands separate themselves from premium brands through customer selection, limited production, and powerful storytelling that makes their products more desirable than ever. Watch till the end to find out if these secrets could work for your business! #youtubeshorts #LuxuryBrands #Exclusivity #BrandStorytelling #ScarcityMarketing #PremiumVsLuxury #Rolex #Chanel #Hermes #HighEndBranding #LuxuryMarketing #shorts #luxuryproducts

Is the luxury brand scarcity strategy sustainable? ⏱️ I recently accompanied my friend to his appointment with a Rolex boutique. This personal experience highlighted the difference between perceived scarcity of a luxury brand and the reality behind its allocation process. While the scarcity strategy is built to control Rolex’s reputation, I found the experience misleading and even disingenuous. This lead me to take a deep dive into this popular strategy and how luxury brands must balance exclusivity with transparency to maintain loyalty and relevance. You can read the full blog below 👇 https://bit.ly/3WCDtfG Let us know your thoughts on the luxury brand experience in the comments. #BrandStrategy #Rolex #LuxuryBrand #LuxuryBrands #MarketingStrategy #Brands #CustomerExperience #ConsumerTrends

Luxury industry braces for more challenges ahead in 2024 (ANALYSIS)   https://lnkd.in/e9yYiQZj (full article) #luxuryindustry #luxurybusiness #luxurycompanies #luxurybrands #luxurysector #luxuryfashion #luxurywatches #luxuryjewelry #luxuryaccessories #analysis

Navigating the Luxury Market Downturn: The Pitfalls of Massification and the Resilience of Quiet Luxury The recent downturn in the luxury market, with disappointing Q3 results for LVMH and Kering, has only confirmed what I’ve been predicting for some time. Too many brands ventured too far into the massification of luxury, diluting the exclusivity that defines the sector. This strategy might have delivered short-term wins, but it has led to long-term vulnerabilities. Interestingly, the quiet luxury segment, represented by brands like Hermès, has remained largely unaffected by the crisis, reaffirming the importance of maintaining a clear and authentic positioning. This serves as a wake-up call: luxury cannot thrive on mass-market appeal. Brands need to refocus on their essence—heritage, craftsmanship, and exclusivity—to navigate through these uncertain times. Now more than ever, it's crucial for luxury brands to avoid strategic missteps that could damage their long-term value. I invite luxury brands looking to rethink their strategies to reach out to me. With my expertise in luxury strategy and market trends, I can help guide your brand through this challenging period and beyond. #LuxuryStrategy #QuietLuxury #BrandPositioning #LuxuryMarketing #LuxuryRebound

🌟 5 Reasons to Dive into "The Dynasties of Luxury" and Fuel Your Luxury Daydreams 🌟 Why should "The Dynasties of Luxury" by Yann Kerlau be on your summer reading list? Because this book is like a VIP pass to the fascinating histories of global luxury brands that started as family businesses and turned into icons. Kerlau's book unveils the juicy tales of luxury dynasties, revealing the creative genius and entrepreneurial flair behind their rise—and sometimes their fails. Here are my top 5 takeaways: 📚✨ 1. Brand Histories: Discover the fine craftsmanship of Hermes and the innovative spirit of Chanel. Each story shows how family traditions shaped the world of luxury. It’s like a soap opera, but with more diamonds and less drama. 💼🌍 2. Brand Inspiration: Be inspired by the drive for excellence and the commitment to core values. These brands shine brighter than a diamond in a coal mine. 💎🏆 3. Timeless Lessons on Values: See how sticking to authenticity, quality, and creativity has made these brands beloved and trusted. 🌟🔑 4. Relevance in Today’s Market: The lessons from "The Dynasties of Luxury" are more relevant today than ever. Brands that stay true to their values, keep innovating, and honor their heritage will thrive. 📈🌠 5. A Journey of Daydreams: Whether you're a brand enthusiast, a communications pro, or someone who simply loves the finer things, this book shows you how luxury feels—like a first-class ticket to dreamland. ✨🌠 #BrandLove #LuxuryDynasties #YannKerlau #BrandValues #LuxuryBrands #Innovation #Heritage #Communications #BookRecommendation

Why luxury brands are launching ultra-expensive fragrances? According to Federica Levato, the expansion of luxury brands into high perfumery represents a strategic shift in luxury marketing. By reimagining their heritage through new categories, luxury brands continue to attract elite clientele while highlighting their craftsmanship and storytelling prowess. https://atbain.co/4fpyciE