“The concept of regenerative tourism gaining traction aligns with our cultural worldview of being one with nature. It’s about tourism not just taking, but also giving back.” However, finding a balance between the number of tourists and preserving the environment and culture can be a challenge. To overcome this, tourism needs a transition from quantity-focused to quality-centric approaches. The concept of the ecological ceiling can help steer away from the prevalent “mass tourism model” that is inherently destructive for the local ecosystems. Learn more about value-based tourism in an interview with Susanne Becken, Professor of Sustainable Tourism at Griffith University: https://lnkd.in/db2vWynF #tourism #sustainabletourism