Sutherland’s Post

As Third-Party cookies retire, now more than ever, strong First-Party Data strategies are going to yield success 🔥 Check out this article in MarketingProfs that details the results of Acoustic’s recently commissioned behavioral data study conducted by Forrester Consulting. We surveyed over 1,200 marketing decision-makers around the world to understand how first-party behavioral data can benefit their marketing strategies and customer relationships. 📰 Learn more here: https://lnkd.in/eapC5Xz7 #Data #DataStrategy #Survey

A big hurdle businesses face is data fragmentation. When customer data is scattered across multiple sources, it becomes difficult to gain a unified, accurate view of buyer insights. And incomplete data makes it nearly impossible to personalize services and craft standout experiences that truly resonate. By having B2B marketing analytics, you can make smart decisions that allow for more meaningful customer experiences and increased retention. Check out this article from Carissa M., Director of Marketing Operations at Anteriad, sharing best practices for harnessing the power of a comprehensive analytics strategy. ➡️ https://hubs.ly/Q02LjQmq0

Want to learn about the power of first-party data? Check out this article in MarketingProfs that details the results of Acoustic’s recently commissioned behavioral data study conducted by Forrester Consulting. We surveyed over 1,200 marketing decision-makers around the world to understand how first-party behavioral data can benefit their marketing strategies and customer relationships. Learn more here: https://lnkd.in/eapC5Xz7 #Data #DataStrategy #Survey

Data-powered marketing is now a key enabler of business success, so it’s no surprise that customer data platforms have become the must-have tech for B2B companies. But have you looked at the CDP reviews from the likes of Gartner and Forrester? The martech industry has been quick to spot the sales potential here and we’ve seen a wave of CDP products and options hit the marketplace in recent years. While it’s always good to have choice, it’s become seriously confusing for marketers who just want to buy a CDP and get on with it. But, with a little help from an expert partner, marketers can cut through the complexity. It’s all about asking the right questions to ensure you are making the best choice. Read Luxid’s latest blog https://hubs.ly/Q02vtFNC0 by Henrik Lagercrantz to learn just what issues you should be focusing on before parting with your cash. #martech #digitalmarketing #data #customerdataplatform #b2bmarketing

Want to learn about the power of first-party data? 🔥 Check out this article in MarketingProfs that details the results of Acoustic’s recently commissioned behavioral data study conducted by Forrester Consulting. We surveyed over 1,200 marketing decision-makers around the world to understand how first-party behavioral data can benefit their marketing strategies and customer relationships. 📰 Learn more here: https://lnkd.in/eapC5Xz7 #Data #DataStrategy #Survey

🌟 Dive into the world of Customer Data Platforms (CDPs) with Luxid's latest article! 🚀 Discover the complexities of navigating the ever-growing landscape of #CDP options and learn how to make informed decisions before investing in this crucial martech tool. 💡 Luxid's expert insights provide clarity on key considerations, from addressing specific challenges to integrating with existing tech stacks. Don't miss out on unlocking the potential of your customer data! Read the full article now. #CDP #martech #data #digitalmarketing #LuxidInsights ✨

a symbiotic relationship between your CDP and ESP can enable: ◦ Streamlined marketing workflows ◦ Increased ROI ◦ Unified customer views ◦ More precise personalization and segmentation Lock in on your CDP & ESP integration = Unlock the full potential of your customer data and your email. NEXT THURSDAY: Don't miss this panel discussion with these 3 insightful individuals - ‣ Kara Trivunovic, SVP, Strategic Solutions at Zeta Global ‣ Jim Moroney, Sr. Manager, Customer Data Platforms/MarTech at Accenture Song ‣ Roy Wollen, President at Hansa Marketing Services-- a CDP Agency & Lecturer at Northwestern University RSVP TODAY! #EmailMarketing #CustomerInsights #CDP #ESP

Want to learn about the power of first-party data? 🔥 Check out this article in MarketingProfs that details the results of Acoustic’s recently commissioned behavioral data study conducted by Forrester Consulting. We surveyed over 1,200 marketing decision-makers around the world to understand how first-party behavioral data can benefit their marketing strategies and customer relationships. 📰 Learn more here: https://lnkd.in/eapC5Xz7 #Data #DataStrategy #Survey

Want to learn about the power of first-party data? 🔥 Check out this article in MarketingProfs that details the results of Acoustic’s recently commissioned behavioral data study conducted by Forrester Consulting. We surveyed over 1,200 marketing decision-makers around the world to understand how first-party behavioral data can benefit their marketing strategies and customer relationships. 📰 Learn more here: https://lnkd.in/eapC5Xz7 #Data #DataStrategy #Survey

Day 8 🥂 Nearly three-quarters of senior marketing professionals in both the UK and US struggle to effectively analyze their data. Diving down deeper, our first party research uncovered nearly a third perceive their Data Analytics Infrastructure as average to poor. With 39% planning to invest in Data Analytics over the next 12 months, our research shows there’s significant market opportunities for MarTech vendors with Analytic Solutions to capture demand. But what features are marketers interested in to help solve their current challenges? REVEAL more B2B Tech Buyer Insights here: https://hubs.ly/Q02bPSby0 #B2BMarketing #Operations #MarTech #Insights