💭 How will the future of fashion look like? As a designer, I constantly wonder the future of fashion. During my second year at art school, the documentary "True Cost" opened my eyes to the unsustainable cycle of production and consumption. It sparked a quest for alternative methods, leading me to grow materials with kombucha, dye fabrics with flowers, and volunteer in sorting factories for second-hand clothing. About five years ago, 3D entered my path, and it clicked instantly. This, I felt, is the future of fashion. Yet, I soon discovered that 3D had been around for years, with the fashion industry adopting it out of necessity during the pandemic. For some, unfortunately, 3D fashion was a trend- neglegting it's true power. Every day, I realize that working as a digital fashion designer isn't just about artistry but also activism. I wholeheartedly believe in this cause. Despite setbacks, I continue working towards a better future, engaging in conversations and visualizing what that future could look like. I was thrilled when Antonio Talarico, Isabelle Udo and CLARE TATTERSALL invited me again to participate in Future Front Row during Digital Fashion Week in New York. This time, there is no pre-recorded animations on the catlwak, but real-time interaction. In a performance with a dancer, the lines between augmented reality and live action blur as the designs come to life. The performance will be featured by the otherworldly characters of Harriet Davey. In the past, brands created worlds through editorials, films, and photoshoots, where the product manifested the experience. With the digital shift, we no longer need just the product; we can now be part of the experience. Call me delusional, but I believe that as traditional stores fade from our streets, we will fill these voids with immersive experiences. Let's shape the future of fashion together! 🌊 #FashionInnovation #SustainableDesign #DigitalFashion #FutureFrontrow #ActivismInDesign Shoes modelled by Bram Siebers
Soooo excited to see you on the hologram runway. The three designers (design teams) have a rare talent, and I am beyond thrilled/happy/honoured to showcase your work at Digital Fashion Week.
That’s look’s really impressive 💎 I think in the future the mod may move from regular shows to VR universes where the location, scenery, etc. will be done entirely in 3D I think it will be able to convey a much wider range of sensations and involve as many people as possible in this industry
Brilliant as always, Suze 💗
"working as a digital fashion designer isn't just about artistry but also activism" I loved it I think about it often too! we're doing activism through our business, and I think this is so powerful
I am actually currently writing up my thesis proposal and it is on this very topic. It would be very interesting to speak to you and hear more of your thoughts and opinions surrounding digital fashion and the sustainability implications this sphere holds.
Beautiful work as always Suza! Let me know when you are in London next, I am back here now, would be great to see you IRL!
Sososo proud of you!
❤️
love your thoughts on this!
IRL fashion designer roaming URL virtual worlds. CEO & Creative Dir. Virtual-to-Reality fashion brand @MUTANI. Artistic researcher at the Antwerp Royal Academy.
8mo👏🏼 yessssssssssssss