Suzanna Prophecy Daniel’s Post

So happy for a talented Marketing Leader that I have known for a while. She has just been promoted internally from VP to CMO. This is the first time they have had a CMO - I think this a positive sign. Companies are investing in marketing and giving marketing a seat at the C-suite table. Our conversation came to career planning. Like many successful marketing senior leaders, she is looking at her 5 year future self and what she can do to reach her career goals. She asked me - what can I start doing now that will help me get my next big role? It might be 2 years before I am ready to move, but when I do, I want to make sure I have done everything I can to put myself in the right place both from external and internal efforts. She thought my advice would be useful to others so I thought I'd share: - Focus on building marketing knowledge - don't assume you know everything. The landscape is changing all the time, especially in areas like AI, data, and operations. Stay ahead of trends. - If you are focused on one region, try and gain experience with global markets - what can you learn from other segments. - Improve your LinkedIn profile and presence: Set a goal to post once a month / Share content about your team, your achievements, and your leadership style / Post about books you've read or industry insights / Use your marketing skills to tell the story of the leader you are and want to be. - Identify your values and what you want believe in. Align your online presence with these values and the job you want in the future - Surround yourself with partnerships and relationships with people you can learn from and you can also give some value back to them. Any other suggestions you would add? #marketingleaders #marketingcareer #b2bmarketing

🌟 6 Reasons to Choose a Career in Marketing 🌟 1️⃣ Creativity: Express your creativity through innovative campaigns, catchy slogans, and engaging content. 2️⃣ Communication: Build relationships with customers, clients, and colleagues through effective communication skills. 3️⃣ Understanding Consumer Behavior: Analyze market trends and competitor strategies, and delve into the psychology of consumer decision-making. 4️⃣ Variety and Diversity: Explore different industries like retail, technology, healthcare, and more, gaining valuable experience along the way. 5️⃣ Impact and Influence: Shape public opinion, influence purchasing decisions, and see the direct impact of your campaigns. 6️⃣ Career Growth and Opportunities: Embrace the dynamic nature of the field and enjoy ongoing opportunities for growth and advancement. Ready to embark on an exciting marketing journey? 🚀✨ #MarketingCareer #Creativity #CommunicationSkills #ConsumerBehavior #Variety #Impact #CareerGrowth #ASAW

With the expectation that September onwards will see more opportunities for senior marketers, it's important for candidates to think about how they'll communicate their experience in what remains a highly competitive job space. A common reason for senior marketers being rejected revolves around not effectively communicating how they'd make a significant impact if they landed in a role. Below are a few tips to help with this. Usually, the candidate has done plenty of amazing things in their career but communication needs to be optimised.

Years on the job don't define expertise—impact does. It’s not about how long you've been in the game. It’s about how many times you've changed it. I would prefer to hire T-shaped marketers who are intentional about their growth over marketers entrenched in the status quo. 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗺𝗲𝗮𝗻 𝘁𝗼 𝗯𝗲 𝗧-𝘀𝗵𝗮𝗽𝗲𝗱? Through interviews with over 90 CXO-level leaders, the research highlights the growing expectation for marketers to possess T-shaped skills—combining deep marketing expertise with broad business acumen. 𝗩𝗲𝗿𝘁𝗶𝗰𝗮𝗹 𝗔𝘀𝗽𝗲𝗰𝘁: One or more areas of marketing specialization 𝗛𝗼𝗿𝗶𝘇𝗼𝗻𝘁𝗮𝗹 𝗔𝘀𝗽𝗲𝗰𝘁: Broad knowledge of multiple disciplines. -------------------------------------------------------- 𝘐𝘯 𝘢 𝘸𝘰𝘳𝘭𝘥 𝘰𝘧 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵𝘴, 𝘵𝘩𝘦 𝘛-𝘚𝘩𝘢𝘱𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳 𝘴𝘵𝘢𝘯𝘥𝘴 𝘰𝘶𝘵 𝘣𝘺 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘰𝘵𝘴 𝘰𝘵𝘩𝘦𝘳𝘴 𝘤𝘢𝘯’𝘵 𝘦𝘷𝘦𝘯 𝘴𝘦𝘦. -------------------------------------------------------- It's never too late to become T-shaped. Anyone can do it. The journey begins with acknowledging we all have room to grow and that if we're not growing, we are contracting. 𝗪𝗵𝗮𝘁'𝘀 𝗯𝗲𝗲𝗻 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝘆𝗼𝘂'𝘃𝗲 𝗺𝗮𝗱𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆?  #chiefmarketingofficer #Tshapedmarketer #marketing #marketingleadership  

It may come as a surprise, but a lot of senior marketers aren't great at selling themselves! It surprised me the first time I heard it from a senior candidate, as they had such fantastic commercial achievements and success in their career. But it has become a bit of a common theme. When it comes to getting noticed as a senior marketing leader, you need to be seen. Many senior roles aren't advertised, so you need to be visible to the people who would hire you. Not just focusing on the marketing community, but decision makers. You need to stand out from the crowd and be stood in plain sight! Take your time and focus on building relationships with the right people. #networking #marketingcareers #marketingmoves

As a passionate marketing maverick with a knack for creative strategies and brand storytelling, I'm on the lookout for new opportunities to bring my skills and expertise to a dynamic team! 🚀 Now, let's talk about the elephant in the room - assignments. While I fully understand the importance of showcasing technical skills in the hiring process, I've always felt there's more to finding the perfect fit than just completing tasks. 💼 Here's my take: It's crucial for both parties - the recruiter and the candidate - to have that initial chat before diving into assignments. Why? Because it's not just about ticking boxes; it's about finding a cultural fit and a company that resonates with your values. 🤝 Imagine this: A cup of coffee (or tea, no judgment here) ☕, a casual chat about goals and aspirations, and a glimpse into what makes each other tick. That's the foundation of a meaningful connection, don't you think? 🌱 So, to all the recruiters out there, let's not skip the chance to build that connection. Give us candidates a fair shot at understanding your company, your team, and your culture before we pour our hearts into those assignments. It's a win-win for everyone! 💡 If you believe I could be the missing puzzle piece for your team, let's connect! Drop me a message, and let's kickstart this journey together. 🚀 #BrandManager #SocialMediaManager #JobSeeker #NewOpportunities #LetsConnect 🌟

Social media roles go beyond posting and replying to comments. 💡 If you’re looking to land your next role, focus on building these core skills to stand out! ⬆️ #careergrowth #successstories #careertips #inspireothers #growthmindset #onlinemarketers #socialmedia #socialmediamanager #marketingjobs #hiringtrends

𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴 𝗟𝗶𝗺𝗶𝘁𝗶𝗻𝗴 𝗕𝗲𝗹𝗶𝗲𝗳𝘀: 𝗠𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 🌟 When I was offered the opportunity to join the APAC regional marketing team, I didn't come from a traditional marketing background. I eagerly accepted the role, only to later see comments on Glassdoor questioning my suitability due to my lack of direct marketing experience. However, within a few months, I executed a successful partner marketing activity, generating $150,000 in sales opportunities—what a victory! ✌️ Though I hold a marketing certificate, I acknowledge that I'm not an expert. However, I firmly believe in valuing someone's potential before dismissing their capabilities based solely on their background. Let’s focus on fostering constructive discussions rather than jumping to premature judgments. 🙏 As the saying goes, 'Don't judge a book by its cover.' Like a coin with two sides, one perspective sees my potential to excel in marketing, while the other might not yet recognise my value. Every coin is an asset. Give me your ✌️ if you are with me! #careergrowth #marketing #growthmindset Thank you Personal Brand Lab family for another week of challenge! ************************************* 👋 I'm Miki Kong Quick Facts about me: 🔄 Transitioned from Sales Leader to Executive Assistant to Marketing Strategist. 🚀 Driven by results, innovation, and continuous improvement. 🤝 Aspires to be the trusted right hand of business leaders. 🔍 Follow for insights on business operations and personal growth.

𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗿𝗲𝗲𝗿 𝗰𝗮𝗻 𝗯𝗲 𝘀𝘁𝗿𝗲𝘀𝘀𝗳𝘂𝗹. Many times, people get so focused on the job they are in they never take the time to ask the tough questions. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗳𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗿𝗲𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮𝘀𝗸𝗶𝗻𝗴 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗼𝗻𝗰𝗲 𝗮 𝘆𝗲𝗮𝗿: 1. How high up can you go within your current company? 2. Should you stay in the same industry or look at new verticals? 3. Should you stay in pure brand management or venture into a subject-matter expert type role? 4. How long do you want to keep working? 5. Do you stay an employee or take this moment to leap out on your own? Answer these career questions honestly before going out into the job market. Use these answers to frame your career strategy. 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘁𝗵𝗲𝘀𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝘀 𝗮 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗿 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗺𝗶𝗴𝗵𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲. https://lnkd.in/evWgRhFB