Suzanne Olson’s Post

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Founder @BrilliantWorkplaces | I help brands create experiences that increase sales and produce high-performing teams. | Top 25 CX Professional Globally (CX Magazine) | CCXP | CPXP |

Let’s face it, the grocery experience in the store is underwhelming. But this statement gives me hope that shopping can be fun again. “We did a study and asked consumers what personalization means to them and there were three pillars. The first of them is targeted savings. Everybody wants to save money, and that’s across socio-economic classes. Number two is a frictionless experience. How easy is it to shop there? And number three is localized assortment, to make you feel more part of the community.” I love this article for a few reasons: 1. They ASKED the customer what personalization meant to them. They didn’t assume. 2. These pillars can be summarized into the basics of experience: - Don’t waste my time - Don’t waste my money - Make me feel connected Let’s keep it simple people. Focus on what matters to customers and get rewarded in return. Create a #customerexperience worthy of their time and money. For more ways to generate more revenue for your business, consider following me Suzanne Olson, CCXP, CPXP

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