Founder @BrilliantWorkplaces | I help brands create experiences that increase sales and produce high-performing teams. | Top 25 CX Professional Globally (CX Magazine) | CCXP | CPXP |
Let’s face it, the grocery experience in the store is underwhelming. But this statement gives me hope that shopping can be fun again. “We did a study and asked consumers what personalization means to them and there were three pillars. The first of them is targeted savings. Everybody wants to save money, and that’s across socio-economic classes. Number two is a frictionless experience. How easy is it to shop there? And number three is localized assortment, to make you feel more part of the community.” I love this article for a few reasons: 1. They ASKED the customer what personalization meant to them. They didn’t assume. 2. These pillars can be summarized into the basics of experience: - Don’t waste my time - Don’t waste my money - Make me feel connected Let’s keep it simple people. Focus on what matters to customers and get rewarded in return. Create a #customerexperience worthy of their time and money. For more ways to generate more revenue for your business, consider following me Suzanne Olson, CCXP, CPXP
The days when people knew grocery workers personally have faded, but the need to create emotional ties with shoppers is as strong as ever, said Matt O’Grady, president of the Americas for dunnhumby. #grocery #QandA #Dunnhumby #technology #personalization https://lnkd.in/exA7gXtD