Suzan Shaker’s Post

View profile for Suzan Shaker, graphic

The "Tenniscore" aesthetic is having a major moment, merging sports and luxury! At EDITED, we uncovered key trends for retailers to capitalize on this movement: 🎾 Zendaya's Influence: Her looks drive demand for an Old-Money tennis vibe - preppy knits, tennis bracelets, neutrals. 🩳 Skirt Silhouettes Soar: As dresses decline, skorts (+55% sellouts YoY in Q1), pleated minis and classic whites are rising. 👕 Premium Polos: Men's polos saw a 14% increase in average US price and 10% in the UK as shoppers invested in premium. 👟 Retro Sneakers: Tennis sneaker sellouts climbed from 31% to 35% in Q1 2024 as retro styles achieved cult status. 🏓 Performance Meets Tenniscore: With pickleball/padel booming, incorporate technical fabrics, bike shorts, and UV protection. Read the full report for free here!

The Tenniscore Stories That Retailers Should Serve

The Tenniscore Stories That Retailers Should Serve

edited.com

Lucy Oliver Sandford

Strategic Account Director @ MakerSights | Product Strategy and Consumer Insights

6mo

Tenniscore is everywherrrre right now! Bring on the SKORT!

To view or add a comment, sign in

Explore topics