Suzy | Food & Bev | Trendcast’s Post

Beauty trend predictions of 2024 🔮 1️⃣ Skin longevity – reflecting how consumers are looking for ways to live better for longer, including through their skincare regimen. 2️⃣ Ultra-luxe beauty – as more people become able to afford luxury products, beauty brands need to start thinking about how they can differentiate and offer an ultra-luxe beauty experience to their most affluent consumers. 3️⃣ Mindset makeovers – how Gen Z purposefully use their beauty routines as an intentional ritual that feeds into conversations with family and friends about how they take care of themselves. 4️⃣ Generative AI – four key ways Gen AI will impact beauty are by enhancing creativity, increasing tailored recommendations, boosting marketing productivity and advancing try-on tools. 5️⃣ The wellness takeover of mass retail – mainstream retailers are starting to capitalise on consumer demand for wellness products. In 2024, we are already beginning to see an evolution of the 'clean girl' aesthetic that dominated 2023 TikTok. Carrying forward last year's barely-there, natural foundation look, 2024 makeup will be eye and lip dominated, inspired by 90's cool tones and bolder lips. We expect to see beauty brands capitalising on this with grey-toned eyeshadow pallets, eyeliners and lip stains. Read the full Cosmetics Business article here: https://loom.ly/0HoXaEs #beautyindustry #beautybusiness #businessdevelopment #beautytrends

Top Beauty Trends of 2024: What Investors Should Watch For 👀 The beauty industry is on the cusp of major innovations, and 2024 is shaping up to be a groundbreaking year. Here’s a sneak peek at the hottest trends poised to transform the market: 💄 Sustainable Beauty Eco-friendly products and sustainable practices are becoming the norm as brands prioritize environmental responsibility. 🌿♻️ ✨ Personalized Skincare Customized skincare routines tailored to individual needs and preferences are taking center stage, driven by advancements in technology and data analysis. 📊🧴 💅 Bold Nails Expect vibrant colors, intricate designs, and creative nail art to dominate, as consumers seek to express themselves through unique and daring nail trends. 🎨💅 💇♀️ Natural Textures Embracing natural hair textures and low-maintenance styles is the new wave, promoting authenticity and ease. 🌟👩🦱 At Debeaut, we’re committed to keeping you updated with the latest trends and connecting you with top professionals who can bring these trends to life. Join our community to stay ahead in the beauty game and discover investment opportunities in this dynamic industry! #BeautyTrends #IndustryInsights #Debeaut #StayAhead #BeautyCommunity #InvestInBeauty #SustainableBeauty #PersonalizedSkincare #BoldNails #NaturalTextures #InnovationInBeauty #BeautyInvestments #EcoFriendlyBeauty #TechInBeauty #FutureOfBeauty #BeautyIndustry #InvestmentOpportunities #GreenBeauty #CustomSkincare #NailArt #HaircareTrends #BeautyTech #InvestInInnovation #BeautyMarket #EmergingTrends #InvestSmart #BeautyBusiness #BeautyInnovation #BeautyTechInvestment #BeautyRevolution #InvestorAlert #BeautySector #NextGenBeauty #SmartInvesting #BeautyStartup #IndustryLeaders #MarketInsights

Uncover insights into the evolution of the beauty industry in 2024. The featured article in Harper's Bazaar Magazine provides valuable perspectives on the upcoming transformations. Dive into the future of beauty:

🌟 The science of skincare 🌟 Let's delve into the captivating world of skincare science, where ingredients reign supreme and formulations hold the key to unlocking radiant, healthy skin. As someone deeply passionate about understanding the intricacies of skincare, I've always been fascinated by the question: how are things made, and how can we combine them to create products that not only correct but also repair and heal the skin? This fascination with formulations led me on a journey of exploration, fueled by the desire to address my own skincare concerns. I knew firsthand the importance of finding products that not only cater to immediate needs but also nurture the skin in the long run. And thus, the vision was born: to develop skincare solutions that offer not just correction but true healing and repair. Today, I'm excited to share a glimpse into a pivotal moment in this journey: the licensing deal that allowed us to amplify our mission and reach even more individuals seeking transformative skincare experiences. It's a testament to the power of innovation and collaboration in the beauty industry, where science meets passion to create products that truly make a difference. To all beauty enthusiasts and aspiring entrepreneurs, let's continue to unravel the mysteries of skincare together. Let's push the boundaries of what's possible and strive to unlock the secrets to radiant, healthy skin for all. #SkincareScience #BeautyEntrepreneurship #InnovationInBeauty #HealingSkincare #BeautyIndustryInsights Btw, if anyone reading this is trying to launch or grow their brand in fashion, beauty or luxury, please check us out and inbox us. We're a pretty big deal and we love to build empires. Best, https://lnkd.in/d97aVR4n

The biggest challenge for skincare brands... Most ads jump straight to promises like 'glowing skin' or 'reducing wrinkles.' Instead, take a step back. Consider these scenarios: - Hot showers lead to dry skin, so use our product. - Traveling a lot causes sun exposure and dry skin, so use our product. - Lack of sleep results in dull skin, so use our product. You rarely see ads addressing these situations because 90% of skincare brands just replicate each other's Facebook ad libraries. As a result, they achieve mediocre outcomes. Thoughts?

🚀 Unlocking the Potential of Male Skincare Market! 🧔✨ Gentlemen, skincare isn't just a trend—it's a necessity! 💼💆♂️ And for skincare brands, tapping into the male skincare market presents an incredible opportunity. Here's why: 1️⃣ Untapped Potential: The male skincare market is rapidly growing, with more men recognizing the importance of self-care and grooming. 📈 2️⃣ Diverse Needs: Men have unique skincare needs, from combating razor burn to addressing oily skin. Catering to these specific concerns opens up a world of possibilities for product development. 💧🪒 3️⃣ Brand Loyalty: When men find skincare products that work for them, they're loyal customers. Building trust and delivering results can lead to long-term brand advocacy. 🤝💼 4️⃣ Breaking Stereotypes: By embracing male skincare, brands contribute to breaking stereotypes and promoting inclusivity in the beauty industry. 🌟💪 So, skincare brands, let's seize this amazing opportunity to empower men to look and feel their best! 💼💼 #MaleSkincare #GroomingForMen #SkincareRevolution #BeautyBeyondGender #MarketOpportunity

🌟 Exploring Generational Beauty Trends 🌟 Gen Alpha made waves in the beauty aisle earlier this year with adult skincare purchases. As the industry redefines beauty across generations, we caught up with Beto Pino at Vantage Personal Care to delve deeper into this trend. Beto highlighted the rapid evolution of cross-generational beauty and emphasised the importance of brands and suppliers meeting diverse consumer needs. During our discussion, we explored how brands can utilise Vantage's sustainable hero products to engage customers and build relationships. These products leverage sustainable claims, maximise efficiency, and offer a delightful sensorial experience. 💄✨ #BeautyAcrossGenerations #GenAlpha #SkincareInnovation https://lnkd.in/eyC8RxeS

In my latest article written for 𝐓𝐎𝐔𝐂𝐇 𝐌𝐚𝐠𝐚𝐳𝐢𝐧𝐞, I tackled 𝐇𝐚𝐝𝐫𝐢, the Romanian skincare brand that's redefining beauty with its lab-driven innovations. Hadri combines cutting-edge research with the trust and accessibility of pharmacy-grade products, creating solutions that are both effective and reliable. From targeting specific skin concerns to delivering results backed by science, Hadri proves that skincare is more than just a routine—it’s a science-led journey to healthier, more radiant skin. 👇🏻 Dive into the full story to learn how Hadri is bridging the gap between advanced skincare technologies and everyday essentials. 🔗 https://lnkd.in/dBskyPv3 Photo (C): Hadri archives

🚀 Unlocking the Potential of Male Skincare Market! 🧔✨ Gentlemen, skincare isn't just a trend—it's a necessity! 💼💆♂️ And for skincare brands, tapping into the male skincare market presents an incredible opportunity. Here's why: 1️⃣ Untapped Potential: The male skincare market is rapidly growing, with more men recognizing the importance of self-care and grooming. 📈 2️⃣ Diverse Needs: Men have unique skincare needs, from combating razor burn to addressing oily skin. Catering to these specific concerns opens up a world of possibilities for product development. 💧🪒 3️⃣ Brand Loyalty: When men find skincare products that work for them, they're loyal customers. Building trust and delivering results can lead to long-term brand advocacy. 🤝💼 4️⃣ Breaking Stereotypes: By embracing male skincare, brands contribute to breaking stereotypes and promoting inclusivity in the beauty industry. 🌟💪 So, skincare brands, let's seize this amazing opportunity to empower men to look and feel their best! 💼💼 #MaleSkincare #GroomingForMen #SkincareRevolution #BeautyBeyondGender #MarketOpportunity

Eczema led to a billion-view beauty trend. Here's how Peach & Lily's founder turned her skin struggle into a skincare empire. Alicia Yoon's journey began with a personal battle against severe eczema. Little did she know that her quest for healthier skin would spark a global skincare revolution. As founder of Peach & Lily, Yoon didn't just create products – she pioneered a movement. The "glass skin" trend, born from a Korean beauty concept, now boasts billions of views on social media. But Yoon's true innovation lies in her approach to business. Imagine a skincare company that offers free, personalized advice from licensed estheticians. That's Peach & Lily's "Ask Lily" service – a testament to Yoon's belief that education and trust-building trump short-term profits. When launching their latest product, Rescue Party, Yoon didn't follow the crowd. Instead, she introduced a unique calcium complex for skin barrier health, venturing into uncharted territory in the beauty world. But Peach & Lily's impact extends beyond skincare formulas. For their 5-year anniversary, the brand turned the spotlight on their community, featuring real customers on New York City billboards and in major campaigns. It's a celebration of the very people who made their success possible. Yoon's commitment to making a difference doesn't stop at skin health. Peach & Lily plants a tree for every order containing their products, constantly seeking ways to reduce their environmental footprint. They're also a major supporter of Restore NYC, an organization combating sex trafficking and supporting survivors. In an industry often criticized for promoting unrealistic standards, Yoon has created a brand that empowers people to achieve their healthiest skin. It's a story of how personal passion, scientific innovation, and genuine care for customers can transform not just faces, but an entire industry. Dive deeper into her conversation with Collabs.io founder Bora Celik here: https://lnkd.in/eimDV6_X #BrandArchitects #Skincare #GlassSkin #EntrepreneurialJourney