Suzy | Food & Bev | Trendcast’s Post

If you missed this insightful post a few weeks ago, here it is again. Against the backdrop of global inflation, economic volatility, emerging technology, and rapidly shifting consumer behaviour, the beauty industry has faced challenges and uncertainties for which no brand was prepared. Here are our five strategies to help brands respond.

I do like a #trend, so January always brings a little post-Christmas gift in the form of the many trend reports!    A few things which bubbled to the top for me are the desire to slow down, pare back but with a greater expectation for products and experiences to deliver more, to be transcendent, multi-functional delivering both for physical and mental well-being as well as being inclusive. More micro consumption (less but better) and customisation whilst also providing an authentic connection - to self and others. Reassuringly, these all broadly point to more #sustainable consumption.   The real joy though comes in exploring how these trends may potentially play out in different categories. For example, in the beauty sector terms such as skin streaming, waterless beauty, blue light protection, microbiome skincare, clean beauty, J-beauty, biotech beauty, wellness beauty and genderless beauty.   With my love of trends, I was excited to hear of a business that CRG Global acquired a year ago that provides an innovative approach to predicting future success of ideas, concepts, products as well as providing projections for possible scenarios. Being a bit of a detail geek I had 101 questions for the experts but was comforted that the thinking behind the approach is underpinned by solid scientific theory and has been thoroughly validated.   Stay tuned for more on this...

💡 Unlocking Innovation: Finding the White Space Opportunities Innovation is essential to business growth, but discovering fresh ideas can be a challenge. The key to finding those white space opportunities lies in a deep understanding of consumer habits, needs, and pain points. By using structured frameworks that tap into direct consumer insights, companies can uncover unmet needs that competitors haven’t explored. This approach opens the door to consumer-driven opportunities, helping brands stand out in a crowded market. #Innovation #ConsumerInsights #BusinessGrowth #MarketResearch #Strategy

 [White paper] 🚀 Have you checked out our latest white paper on Semaglutides? It's your ultimate guide to understanding the key motivations driving consumers, the challenges they face, and the personas shaping this booming trend. ✨ Plus, explore how Semaglutides are creating exciting new opportunities in the wellness, food, and beauty industries. 💆 🥗 💅 Ready to dive in? 🧐 Download now and get the insights you need!Got other trends on your radar? Drop a comment below or feel free to reach out—let’s chat! 💬  Download the whitepaper here:  https://lnkd.in/gchgDFhD #semaglutides #MarketResearch #wellness #SocialListening #ConsumerInsights #health

🚀 Emerging Trend Alert: Just Ingredients 🚀 The beauty and wellness landscape is shifting towards a trend that prioritizes transparency and purity—Just Ingredients. Consumers are increasingly seeking products made with real, natural, and non-toxic components, reflecting a growing demand for health-conscious alternatives in beauty, skincare, and supplements. Over the past year, we've seen a remarkable 43% increase in Google search volume for terms related to natural ingredients. This surge signals a vital opportunity for beauty brands to align with consumer preferences that favor health and wellness. As the market evolves, companies like Just Ingredients are setting a precedent by offering products that not only promote well-being but also resonate with eco-conscious consumers. Leveraging this trend can help brands foster loyalty and connect with the growing demographic of health-conscious individuals who prioritize effective, safe, and sustainable options. Is your brand ready to embrace the Just Ingredients movement? Let’s innovate together!

As wealth transfers to Gen Z, consumer goods manufacturers face a critical inflection point. To win over this influential generation, it's time to rethink strategies and prioritize innovation, sustainability, and values-driven approaches. In this insightful article by NielsenIQ, uncover the unique spending patterns, preferences, and values that define Gen Z's consumer behavior. Discover how to stay ahead of the curve and future-proof your business by embracing the trends shaping the next generation of consumers. Read now and learn how to capture the attention and loyalty of Gen Z! 👉 https://lnkd.in/d8yz5NbP #GenZ #consumertrends #sustainability #marketinsights #NielsenIQ

In today's fast-paced market, staying ahead means understanding the emerging forces shaping consumer behavior. And it's Gen Z's time. 💃🏻 Gen Z is set to become the largest, wealthiest, and fastest-growing consumer group, with their spending power projected to reach $12 trillion by 2030 💸 While Gen Z values sustainability and social causes, their actual purchasing behaviors often tell a different story. You'll find this super interesting read by NielsenIQ and World Data Lab here: https://lnkd.in/dNc4mgBe #GenZ #ConsumerBehavior #MarketTrends #Sustainability #RetailStrategy #FutureOfBusiness #SpendZ #NielsenIQ #WorldDataLab

Against the backdrop of global inflation, economic volatility, emerging technology, and rapidly shifting consumer behavior, the beauty industry has faced challenges and uncertainties for which no brand was prepared. Here are our five strategies to help brands respond.

Against the backdrop of global inflation, economic volatility, emerging technology, and rapidly shifting consumer behavior, the beauty industry has faced challenges and uncertainties for which no brand was prepared. Here are our five strategies to help brands respond.

Against the backdrop of global inflation, economic volatility, emerging technology, and rapidly shifting consumer behavior, the beauty industry has faced challenges and uncertainties for which no brand was prepared. Here are our five strategies to help brands respond.