John Lynn and Colin Hung love to explore exhibit halls at conferences. They believe it is the best place to connect with new friends and old acquaintances. There isn't a better place to learn about the latest trends in the healthcare industry. However, according to a new survey of healthcare journalists by Innsena – they are oddballs. Their survey found that only 27% of media folks go to the exhibit hall and even fewer (14%) attend sessions. For more interesting survey results and to see if YOU'RE an oddball, check this out! https://lnkd.in/gv9AufBa
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Are healthcare journalists and editors at conferences like the Saola - a mammal rarely seen in the wild? The answer is yes (kind of). The team at Innsena polled 100 journalists and editors that cover the healthcare and digital health industry. Their survey reveals that: 🎤 86% attend conferences to do interviews 🚶♂️27% explore the exhibit hall 🗣 14% go to speaking sessions ...or put another way, media, like healthcare buyers, are not at conferences to "explore". They are focused on achieving their main goal. Disclosure: I love exploring exhibit halls and I enjoy speaking sessions that offer unique perspectives on a topic. So what does this mean for PR and marketing pros? PRE-WORK. Pre-work ahead of the conference is key to media success in healthcare. You need to proactively reach out to arrange meetings ahead of time. Even better, establish a relationship with journalists and editors. Check out my article + video on the survey results https://lnkd.in/gVdPC4zi #hcmktg #healthcare #healthcarepr #healthcaremarketing #digitalhealth
Where are Journalists at Healthcare Conferences? Innsena Finds Out.
https://swaay.health
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A dwindling supply of media outlets at today's healthcare trade shows means it's harder than ever to get those executive briefings. A winning strategy starts with understanding what reporters are looking for in the first place. Check out this survey from Innsena to help crack the code!
What does it take to capture media attention at a healthcare conference, especially when so many publications are cutting back on attendance? Innsena surveyed 100 healthcare journalists to find out. Their feedback points to the need for a proactive PR strategy—one that: · Engages media weeks ahead of the conference · Prioritizes thought leadership over a sales pitch · Cross-promotes the interviews that take place across company channels Find out more in this article from Swaay.Health Marketing Community and access our infographic on the survey results. #healthcare #media #marcom #mediarelations #journalism #thoughtleadership #healthtech #HIMSS #ViVE #HLTH
Where are Journalists at Healthcare Conferences? Innsena Finds Out.
https://swaay.health
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You know that upcoming conference you're hosting this fall... (yes, you) ... check out my media outreach consulting package below and let me know if it sounds like something you're interested to optimize the media coverage of your event.
Consulting package # 2, just in time for fall conference season! I've covered a lot of conferences in my day ... and there's a lot of guess work for reporters trying to plan out their schedules. Admiral XYZ has already spoken at two other events recently; will s/he say anything new at this event, or is it a waste of time to go? There are two conference panels happening simultaneously; which is more likely to make news? As a conference or event host, getting the most -- and most accurate -- news coverage takes some leg work ahead of the event. Let me help you plan and execute that media outreach! See the attachment for more info on my media outreach package. Let me know if I can help with your upcoming event! And, of course, I'm happy to craft something that's more specifically tailored to your needs.
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One of the major downsides of working in industry is that you can't talk about the coolest things you're working on RIGHT NOW! Which means that when it's time to submit abstracts for conferences, you usually get stuck standing at a poster that no one visits. And this just reaffirms this weird narrative that nothing interesting is happening in industry because all of our coolest work can't be talked about until it's public. Which: 1) is rarely timed well with the conference circuit and 2) by the time most things make it to market, it's already old news. Hence getting 'postered.' One way to get out of this cycle is to bring an audience to you and your work by being more active on social media! You didn't get a talk at the conference? Talk about it online. The audience here is way bigger than it will be at any conference anyway!
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📣 Leveraging Convention Media Days for Maximum Impact 📣 In the latest episode of Association Insights, I dive into the powerful strategy of hosting a Media Day during your annual convention or conference. Here's why it's a game-changer: 🌟 Showcase Industry Innovation: A Media Day offers a dedicated platform for exhibitors to announce groundbreaking news, attracting attention from key reporters and industry stakeholders. 📈 Boost ROI for Exhibitors: By facilitating these news announcements, you not only enhance value for your exhibitors but also elevate the stature of your event and association within the industry. 🔍 Strict News Criteria: Maintaining the integrity of Media Day means ensuring all announcements are genuinely newsworthy, keeping the event prestigious and worth the media's time. 🎥 Flexible Formats: Whether it's a traditional press conference setup or a live-streamed event, the goal remains the same: back-to-back announcements that highlight the best your industry has to offer. 🛠 Empower Participants: Providing tools and guidance for exhibitors to attract media presence is key to mutual success. It's an investment that builds over time, gradually attracting a broader range of reporters and elevating your association's profile. 💬 Have you implemented a Media Day or Press Day at your events? Share your experiences and tips in the comments. Stay tuned for more insights next Friday, and don't hesitate to send your questions to info@onwrdupwrd.com. #AssociationInsights #ConventionMediaDay #EventStrategy
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🚀 Unlock the Power of Convention Media Days 🚀 Dive into O&U CEO Colleen Lerro Gallagher's latest Association Insights to discover how a Media Day at your convention can elevate your event's profile, deliver unmatched value to exhibitors and spotlight your industry's latest innovations. Explore the strategy that brings your association and its members into the limelight! #PublicRelations #MediaDay #AssociationInsights
📣 Leveraging Convention Media Days for Maximum Impact 📣 In the latest episode of Association Insights, I dive into the powerful strategy of hosting a Media Day during your annual convention or conference. Here's why it's a game-changer: 🌟 Showcase Industry Innovation: A Media Day offers a dedicated platform for exhibitors to announce groundbreaking news, attracting attention from key reporters and industry stakeholders. 📈 Boost ROI for Exhibitors: By facilitating these news announcements, you not only enhance value for your exhibitors but also elevate the stature of your event and association within the industry. 🔍 Strict News Criteria: Maintaining the integrity of Media Day means ensuring all announcements are genuinely newsworthy, keeping the event prestigious and worth the media's time. 🎥 Flexible Formats: Whether it's a traditional press conference setup or a live-streamed event, the goal remains the same: back-to-back announcements that highlight the best your industry has to offer. 🛠 Empower Participants: Providing tools and guidance for exhibitors to attract media presence is key to mutual success. It's an investment that builds over time, gradually attracting a broader range of reporters and elevating your association's profile. 💬 Have you implemented a Media Day or Press Day at your events? Share your experiences and tips in the comments. Stay tuned for more insights next Friday, and don't hesitate to send your questions to info@onwrdupwrd.com. #AssociationInsights #ConventionMediaDay #EventStrategy
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Preparations for the 11th European Conference on Social Media (ECSM 2024), hosted by the University of Brighton, UK on 30-31 May 2024 are now well underway and we are looking forward to another successful conference. If you were not able to submit a paper, there is still time to register to attend the conference. Registration to attend the conference as a non-presenting participant is open and options start from as little as £90 to attend virtually and £310 to attend in person https://lnkd.in/e29bGwuc Benefits of attending include: Access to a wide range of live presentations on Social Media Research Keynote presentations by: Dr Martin De Saulles on Establishing trust in an AI-driven Economy. Dr Tony Sampson on Return to Virality: Contagion Theory in the Age of Social Media Networking sessions with international experts in the field An electronic version of the Conference Proceedings Select conference sessions will be recorded and participants will have access to these after the event The programme is regularly updated and you can see the current schedule here: https://lnkd.in/edAzk_cV For more details about the 11th European Conference on Social Media (ECSM 2024) go to: https://lnkd.in/dzKxrnD Please feel free to circulate this message to any colleagues or contacts you think may be interested. #socialmedia #socialnetwork #socialmediaanalytics #socialmediamarketing #internetmarketing #onlineresearch #brighton
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I post about stuff that I would talk about at a web-tech, saas business or email meetups.
I am planing to attend the "World Congress of News Media" organized by INMA in London. (Apr. 24-26, 2024.) Let's be frank, I go there, because amazing prospects of Email Hero also go. Would I like to sell? Obviously, but if that's my primary goal, then I think I won't sell anything. So, here is my plan for the conference: - learn about real-life (newsletter-related) problems of digital publishers. - get to know a few people I resonate with (Yes, I wanna make friends. Is that weird?) Hmm. My plan is not complex at all! If you go to the conference but you often feel alone at such events, let's meet. Let's be lonely together!
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As we reflect back on the first half of 2024, we are continuously energized by all of the insights gained at industry congresses.💡 After immersing ourselves at #ISMPP2024, we derived our top 10 takeaways. Click-through the below to learn more! We are excited to continue apply new strategies and ideas to propel the rest of 2024 forward. Reach out to discuss any of these takeaways further. #MedComms #MedicalCommunications #Publications #Insights
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Stay in the loop with our weekly E-News! 📧 Get all the latest updates on challenges, research breakthroughs, awareness weeks, and upcoming events. Don't miss out on the big news and opportunities to make a difference 🤩 Sign up now and stay informed! ➡️ https://bit.ly/4cCUOuQ #BrainTumourResearch #RaisingAwareness
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