Swati Kothari’s Post

“Weniger, aber besser” has been popping up a lot lately, and led me to reflect on Dieter Rams’ 10 principles of Good design: Good Design is: 1. is innovative 2. makes a product useful 3. is aesthetic 4. makes a product understandable 5. is unobtrusive 6. is honest 7. is long-lasting 8. is thorough down to the last detail 9. is environmentally friendly 10. involves as little design as possible (Weniger, aber Besser) These principles are so important in our daily processes: ✏ Writing - Less words, better distillation of ideas 📐 Tech Design - Avoid repetition with well organised information 👗 Patternmaking - Digital tools reduce error, time and wastage 👩💻 3D Rendering - Less physical sampling, through better visualisation 💟 Niche - Decline outlier projects, focus on your chosen niche 🌍 Sustainability - Less items of clothing, better quality of each garment “Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, 
and the products are not burdened with non-essentials. Back to purity, back to simplicity.” ― Dieter Rams, Less but Better / Weniger, aber besser   *********************** Please see reference links in comments below

Sakichi Toyoda: Pioneer of Design Thinking Sakichi Toyoda's influence on design thinking is profound. His principles of continuous improvement and lean manufacturing remain vital to modern industry practices. #DesignThinking #Kaizen #BuildTheModernWeb

A must read for my designer friends. Sakichi Toyoda was a pioneering inventor and industrialist. He is known for founding Toyota Industries and inventing various weaving machines that revolutionised the textile industry. His commitment to improving manufacturing processes and product quality was truly unparalleled. The guy was a legit, legendary thinker. One day, during a routine inspection of the textile factory, Sakichi noticed that one of the automated looms had stopped working on the weaving machine This halt in production was a BIG problem... You know, time, money and all that shit! The "Five Whys" came into play. First Why: Why did the loom stop working? The loom stopped because a thread broke and got tangled in the machine. Second Why: Why did the thread break? The thread broke because the tension was too high. Third Why: Why was the tension too high? The tension was too high because the tension setting was incorrect. Fourth Why: Why was the tension setting incorrect? The tension setting was incorrect because the operator did not calibrate the machine properly Fifth Why: Why did the operator not calibrate the machine properly? The operator did not calibrate the machine properly because there was no clear procedure or training on how to do it. By asking "why" multiple times, he could trace the issue back to its origin. He could implement a lasting solution. So... The next time a client asks you for a logo, Or a website, Or a new strategy... Use this legends "Five Whys" Method. It will allow you to get to the root cause of the problem, Help your clients more, And help you to stand out from the other designers who just nod yes! And fix fuck all. It takes practice. But It will land you more work and increase your reputation. Stay powerful team. MBJ #design #designer #designers #graphicdesign

How to save money on brand packaging? I'm Daria, art director, and at my agency LISA CREATE we work a lot with packaging design. And we always take into account the budget of our clients because it’s our job to do that too. 💡 For example, to reduce costs, you can make a sleeve packaging, where the inner box will be the same for different products, and the outside part will just be a different cardboard with a differet prints on it. 💡 Or here’s another example: you can replace expensive plastic with cheaper cardboard. Now there is a general trend towards environmental friendliness, so this type of a replacement will also a benefit for the brand image. 💡 And more: just replace expensive printing effects. Often designers come up with beautiful gold embossing on the entire box, which is quite expensive to implement. And it will be much easier and cheaper to make an imitation of gold with varnish, which will also look beautiful and cost less. You can contact me in private messages for packaging design, and I wish you success in creating great and profitable products. #branding #design #branddesign #packaging #packagingdesign #brandidentity

EXPLORING VIBRANT PACKAGING THANKS TO COLOR BLOCKING Color blocking, which has been around in packaging design for a while, involves arranging colors strategically to catch people's attention and boost sales. Colors are like words; they tell a story about what's inside the package or what a product is like. It's not just about using the loudest colors; it's about using colors that say something special about your brand. Choosing the right colors But how do you know which colors look good together? You can start with analogous colors, which are colors next to each other on the color wheel. They make a smooth and balanced look. Another option is complementary colors, which are opposite each other on the wheel. They make a bold and striking combination. Experimenting with colors: a collaboration with Fedrigoni To try this technique, a few years back, we experimented in collaboration with Fedrigoni Group using the papers Sirio Color and Sirio Color Rough. The result? Beautiful combinations that demonstrate how color can be both playful and impactful, while also promoting sustainability. Some of the color combinations we came up with include Vino - Flamingo, Lime - Turchese, Arancio - Cacao, and Iris - Black.

Unwrapping the Hype: Why Packaging Trends Need a Reality Check So, I stumbled upon this article on packaging design trends expected to blow up in 2024, and it got me thinking – are we getting a little too wrapped up in what's trendy? Sure, bold colors and fun fonts are cool, but let's not forget, at the end of the day, it's what's inside that matters most. Remember when we all wanted those shoes that lit up with every step? Flashy, yes, but not exactly timeless. I'm all for creativity, but I believe in the beauty of simplicity and authenticity. It's not just about catching the eye; it's about capturing the heart. At Supergay Spirits, we take this to heart in every bottle we craft. Because in a world full of bling, sometimes the real treasure is keeping things stupid simple. Dive deeper into the packaging buzz: https://buff.ly/4aGQMBx packaging design trends for 2023 every creative should know - Creative Boom

🌿 Embracing Sustainability in Graphic Design: Designing for a Better Tomorrow 🌎 Hello LinkedIn community! 👋 As graphic designers, we have the power to make a positive impact on the environment by incorporating sustainable practices into our work. Here’s how we can contribute to a greener future through design: 1. Eco-Friendly Materials 🌱: Opt for recycled or sustainably sourced materials in print designs. Choosing eco-friendly paper and ink helps reduce waste and minimize the environmental footprint. ♻️ 2. Digital First Approach 💻: Prioritize digital platforms over printed materials. Embracing online marketing, digital publications, and virtual portfolios can significantly cut down on resource consumption. 📲 3. Minimalist Design ✂️: Less is more! Minimalism not only creates clean and impactful designs but also conserves resources by using fewer materials. Focus on simplicity and clarity in your visuals. 🖌️ 4. Sustainable Packaging 📦: Design packaging that is recyclable, biodegradable, or reusable. Thoughtful packaging design can greatly reduce waste and promote environmental responsibility. 🍃 5. Conscious Printing Practices 🖨️: When printing is necessary, choose local and eco-friendly printers. Utilize sustainable inks and processes to minimize environmental impact. 🚚 6. Educate and Advocate 📣: Raise awareness about the importance of sustainable design within your community. Encourage clients and peers to make environmentally conscious choices. 🌍 By integrating sustainability into our design processes, we create meaningful work that contributes to a healthier planet. Let’s design with purpose and make a positive impact on the world! 💚 What sustainable practices do you incorporate in your design work? Share your tips and insights! 🌿 #SustainableDesign #EcoFriendly #GraphicDesign #GreenDesign #DesignForGood

Our service of product falour design "Falour" doesn't seem to be a widely recognized product design company or concept based on current information. However, if "Falour" refers to a specific product design service or brand that you're involved with or aware of, could you provide more details? 1. **Concept Development:** Creating initial ideas and concepts for new products, including sketches, 3D models, and prototypes. 2. **User-Centered Design:** Focusing on the needs and experiences of the end-user to create products that are intuitive and effective. 3. **Prototyping:** Building functional models of a product to test its feasibility and gather feedback before full-scale production. 4. **Industrial Design:** Designing the physical aspects of a product, including its aesthetics, ergonomics, and usability. 5. **Engineering and Technical Design:** Ensuring that the product is not only visually appealing but also technically sound, manufacturable, and cost-effective. 6. **Branding and Packaging:** Designing the product's visual identity, including its packaging, to align with the brand's image and appeal to the target market. If "Falour" is a specific brand or term with a different meaning, please provide more details so I can tailor the description to your needs.

STICK with me for a moment to learn How to use Labels to make Your product Stand Out In today's crowded market, where competition is fierce, one of the key elements that make a product stand out on the shelf is its label. It often determines whether a consumer will reach for the product or pass it by. Here are a few tested ways to catch the consumer's eye: 1. Unique Design 🎨 Labels that break the conventions of traditional design can intrigue and attract attention. An interesting shape, an unusual color palette, or distinctive typography can make a product stand out from the competition. An example might be minimalist, retro-style labels that draw attention with their simplicity and elegance. 2. Innovative Materials 🧪 Using unconventional materials, such as transparent films, textured papers, or eco-friendly materials, gives the label a unique character. These solutions not only catch the eye but also communicate brand values such as environmental responsibility. 3. Embellishments ✨ Labels with embellishments like metallisation, embossing, or spot varnishing add a luxurious appearance to the product. These details attract attention and make the product seem more valuable and prestigious. High-relief varnish also has an additional impact on the consumer's sense of touch. How Does Such a Label Influence Consumer Purchasing Decisions? The label is often the first point of contact a consumer has with a product. Its aesthetics, quality, and originality can determine whether the product is noticed and purchased. Studies show that attractive labels can increase sales, build customer loyalty, and strengthen brand image. Therefore, investing in unique and thoughtful labels is a step that can bring significant benefits. How To Achive Best Results? We know from experience that the best effect is achieved through cooperation between the printing house and the design office. Designers' creativity enriched with knowledge of the latest technical possibilities usually produces the most interesting results.

🌱 Graphic Design's Role in Environmental Sustainability 🎨 As stewards of creativity, graphic designers hold immense power to shape perceptions and behaviors. Here's how we can leverage our craft for a greener, more sustainable future: 1️⃣ Eco-conscious Materials: Choose sustainable and recyclable materials for print designs. Opt for paper certified by the Forest Stewardship Council (FSC) or use alternative materials like recycled paper or biodegradable substrates. 2️⃣ Minimalist Design: Embrace the beauty of simplicity. Design with a minimalist approach to reduce waste and carbon footprint. Streamline layouts, use fewer colors, and minimize ink usage to create impactful designs with minimal environmental impact. 3️⃣ Digital Alternatives: Embrace digital platforms for communication and distribution. Shift away from printed materials whenever possible to conserve resources and reduce waste. Explore digital formats for publications, presentations, and marketing collateral. 4️⃣ Sustainable Printing Practices: Partner with eco-friendly printing companies that prioritize sustainable practices. Look for printers using renewable energy, vegetable-based inks, and efficient production processes to minimize environmental impact. By adopting sustainable design practices, we can reduce our ecological footprint and contribute to a healthier planet for future generations. Let's harness the power of graphic design to inspire positive change and protect our planet! 🌍💚 #SustainableDesign #EnvironmentalResponsibility #GraphicDesign #graphicsdesigner #ceo #founder #startup #agency