SWEEP’s Post

🌱 Exciting News! 🌱 We are making great strides in sustainability with our ambitious program to decarbonize operations; here are some highlights: 🚀 33.3% CO2e Reduction: Achieved a significant cut of 62 tons of CO2e in 2023. 🌍 Carbon Neutral: Compensated all emissions for the second consecutive year. 🔍 Industry Leadership: Emissions are less than half the industry average. 🤝 Strategic Collaboration: Partnering with 51 to Carbon Zero to achieve zero GHG emissions by 2030. ♻️ Scope 1 & 2 Emissions: Successfully reached zero emissions. 🌐 Scope 3 Goals: Working with partners to reduce indirect emissions. Daniel Reina, our CEO, emphasized the importance of sustainability in the digital advertising market. We are committed to leading by example and fostering greater awareness and action industry-wide. Read the full article to learn more about our sustainability journey 👉 https://lnkd.in/dpWjwZ-H 

With sustainability front and center this #earthday, how do EMEA marketers plan to prioritize sustainable media buying this year? Check out the infographic: https://bit.ly/3Qdj3H6 #DemandMore #DemandSustainability

Curious about sustainability in the digital industry? As members of Ad Net Zero, we've taken a deep dive into the challenges and opportunities businesses face in reducing carbon emissions.   Explore the role of programmatic in environmental impact, from data movement to the cookie-less future, and find practical insights on benchmarking progress, building meaningful publisher relationships, and optimising programmatic for a greener approach.   Read more here: https://lnkd.in/eBAK-YMf   Thanks to Programmatic Lead Eliette Cremer for the insights!   #Sustainability #ProgrammaticAdvertising #NetZero2030 #DigitalMedia #EnvironmentalResponsibility #digitalmarketing

As the curtains closed on COP28, it signalled positive strides towards a sustainable future, the advertising industry still stands at a critical crossroads. The need to reduce carbon emissions and embrace net-zero initiatives echoes louder than ever.   In the realm of advertising, understanding our carbon footprint is a prerequisite for meaningful change. While carbon calculators provide valuable insights, the challenge lies in outdated and varied data, hindering accurate estimations across the region.   In the spirit of commitment to a sustainable future, industry giants like WPP have pledged to achieve net-zero status across their direct operations and value chains by 2030. However, addressing the inconsistencies in data will undoubtedly take time. The immediate imperative is to spark conversations within the MENA region, laying the groundwork for actionable steps and discussions that will propel the sustainability agenda forward.   Taking Action: Steps Towards a Greener Tomorrow 1. Media Planning and Buying: "Greenlists" for Change   Develop curated 'greenlists' of partners actively supporting net-zero initiatives. Tighten targeting and enhance reporting mechanisms to reduce overspend and overexposure. Leverage partners offering custom carbon algorithmic buying for a more sustainable approach.   2. Campaign Production: Virtual Studios and AI for Eco-Friendly Creativity Explore the integration of virtual studios and AI technologies to replicate physical travel, reducing the environmental impact of shoot locations. Embrace innovative solutions that align with eco-friendly practices in campaign production.   3. Formats: Compressing Digital Footprints for a Sustainable Impact Optimize digital formats by compressing file sizes, contributing to a reduction in overall carbon emissions. Align with partners who share sustainability goals for traditional placements on plans.   4. Awards: Recognizing and Celebrating Sustainability Embrace the rich award culture in the region by introducing new categories focused on sustainability and Net Zero initiatives. Recognize and celebrate advertising excellence that champions environmental responsibility.   A Vision for Transformation Within the transformative landscape of GroupM MENA, the focus remains on optimizing people, processes, and structures for greater efficiencies and improved client campaign performance. The journey towards Net Zero is an integral part of this transformation, with a commitment to continually push for marketing strategies that align with sustainability goals.   As we bid farewell to 2023 and usher in a new year, let's collectively embrace these discussions and initiatives. Here's to a future where advertising not only captivates hearts and minds but also contributes to a greener, more sustainable world.   Wishing you all joyous holidays, and I eagerly anticipate delving deeper into these transformative discussions in 2024. GroupM MENA

📣 "two thirds (63%) of adults agreeing that brands should increase communications around the sustainability of their products and services. However, at present, only two in five (41%) marketers report that their companies or clients have publicly available sustainability commitments." Regardless of talent and capabilities of a marketing team.... there is an even bigger gap... DATA. *** Many companies lack the comprehensive data and capabilities needed to effectively market their actual environmental impact strategy. The bridge between values, pledges and some form of greenwashing to RESULTS is data. Consumer preferences are continuing to evolve – they want to know the real impact of their product choices. Investing in data capabilities empowers companies not only to report against their global commitments, but in also quantify a specific product's carbon footprint and lifecycle effects. If companies can showcase the environmental benefits of their product vs the industry average, they will capitalize directly through short-term sales and longer-term customer loyalty and brand value. #sustainabilitytransformation #DataDrivenInsights #ConsciousConsumption #esg #esggoals

200 people 👩🏽🤝👨🏼 That's how many Allegro employees from different areas were involved in the preparation of our 2023 ESG report. What is important is that it has already been prepared in accordance with the requirements of the CSRD. It addresses the requirements of The Global Reporting Initiative(GRI) and The European Sustainability Reporting Standards (ESRS). Key indicators have been audited. Congratulations to Anna Goraczka and Tadeusz Joniewicz, without your support this report could not have been done 🙂 You can read the whole thing here (note, it's 97 pages of data!): https://lnkd.in/dAC5YTi9 #esg #sustainability #ecommerce

🌿 Embrace Sustainability: Connecting Brands with Impactful Eco Initiatives 🌍  Sustainability isn't just a buzzword; it's a transformative commitment to our planet.     This month, our publisher experts Yana Bogina and Francis Kim have curated a list of 10 sustainability-centric publishers you can find on the Awin platform. These champions are leading the way, making eco-conscious strides in diverse, impactful ways.     A few of these eco trailblazers include:  🌿 &Charge   🌿 Shpock  🌿 WeWard   🌿 Treea     These partners offer unique approaches to sustainability, opening doors for advertisers to connect with a dedicated audience making a positive difference for our planet.    Read the article for the full list and more insight into each partners capabilities 🚀🌎 https://ow.ly/nhsO50Q0wwc #Sustainability #EcoConscious #PartnerMarketing  

The advertising industry stands at a pivotal moment. With WFA's #GARM and Ad Net Zero's Global Media Carbon framework on the horizon, we're given a unique opportunity to shift from debating methodologies to concentrating on what really matters: reducing emissions. This is our chance to craft a universally supported framework that drives the right actions. Read my thoughts in Ad Age: https://lnkd.in/du5Snswz

It’s a new world we’re all living in. One in which sustainability and a commitment to the environment take precedence for many people. It’s also a world where sustainability is prioritized and marketers and brands will have to act accordingly. The era of media sustainability is here and we’ll all need a framework to adapt to it. #Media #Marketing #Technology #Sustainability #BusinessTransformation

When discussing sustainability and environmentally friendly practices in business, it's often easy to overlook the proactive role of the digital space, preferring more traditional mediums. However, with over two decades of experience in this arena, I can confidently assert that sustainability holds equal significance for the digital landscape. It will be amazing to know that: 🎯An overwhelming 92% of consumers place their trust in brands that demonstrate social responsibility or eco-friendliness. 🎯81% of shoppers express a preference for eco-friendly marketing and advertising over traditional practices. 🎯Furthermore, brands offering more sustainable products enjoy heightened customer loyalty, with 34% returning repeat purchases. In our digital marketing practices, prioritising sustainability is paramount. From reducing carbon emissions to minimising electronic waste, various measures can make our operations more eco-friendly. Simple steps, such as optimising website performance to reduce server energy consumption and embracing digital minimalism by streamlining our online presence, contribute significantly to these efforts. Moreover, authenticity and kindness should guide interactions, fostering genuine connections with customers. Listening to the audience and integrating feedback into strategies can be vital for relevance and resonance. Perhaps initiating a conversation and educating our teams and associates about the importance of cautiously integrating sustainability into everything that we do can be a constructive start. After all, as marketers, our responsibility lies with customers, brands, and our environment as a whole. Apple’s Mother Nature (https://lnkd.in/g3yNfpFG) is a great example of a campaign that effectively communicates the brand's commitment to environmental responsibility while engaging and empowering consumers to take action. If you know about more such brands, share them with us, and let's create a list of campaigns we can draw inspiration from. #EarthDay #Sustainability #DigitalSustainability