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Everything you need to know in #SportsBiz today: 1. NBCUniversal scores most-watched opening Premier League weekend on record as six matches average 820k viewers 2. Elevate acquires marketing and hospitality firm Zinc Agency 3. F1 owners Liberty Media to sell 10.65m shares to help fund Dorna Sports acquisition 4. NBCUniversal announces plan to go commercial-free for select NASCAR race broadcasts 5. IPC and YouTube team up for Paris 2024 Paralympics to offer nearly 1,400 hours of live coverage 6. Olympics drives estimated 2.8m new subscribers for Peacock 7. Nielsen study: YouTube becomes first streaming platform to break 10% of total TV viewing 8. New Capgemini tech to bring real-time wind data for America's Cup broadcasts 9. World Rugby and Two Circles expand fan-centric global partnership 10. DAZN secures global rights to Brinx World Downhill Skateboarding Championship 11. Cristiano Ronaldo's new YouTube channel passes 1m subscribers in 90 minutes 12. Angel Reese releases 'Reese's Pieces' apparel collection via endorsement deal with chocolate brand 13. Sodexo Live! becomes Nottingham Forest's official catering partner 14. Dafabet secures on-kit branding deal with South Africa's national cricket teams 15. Nike signs multi-year technical sponsorship deal with FC Como Women Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5
