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Swiss medicines regulator Swissmedic has taken legal action against media outlets in Switzerland, arguing that they have engaged in unauthorised advertising for weight-loss drugs such as Ozempic and Wegovy. Swiss media claim this amounts to censorship. 💊 Last Tuesday, Swiss daily 20 Minuten reported that Swissmedic had ordered three Swiss media groups – Neue Zürcher Zeitung (NZZ), Ringier and 20 Minuten – “to, under threat of punishment, delete online articles about Ozempic and Co”. Swiss law on pharmaceutical advertising to the public is strict compared to countries like the US or New Zealand, where advertisements for prescription drugs are allowed on television if benefits and risks are mentioned. Most of Europe has similar laws to Switzerland, banning pharmaceutical advertising to the public. The law is intended to protect people from false or misleading information that could lead to excessive or inappropriate use of products, explains Swissmedic spokesperson Lukas Jaggi. It isn’t always clear-cut though when editorial content constitutes advertising. Sylvia Schüpbach, a Swiss lawyer specialising in pharmaceutical law at the Bern-based law firm PharmaLex, says reporting that “aims to change people’s behaviour to the effect that they want to buy or be prescribed a medicinal product or medical device” would be considered advertising. However, most media don’t intend or aim to advertise products. “It is always the way in which it is formulated that can cross the line between permissible information and advertising,” she said. The frustration of media organisations also stems from the fact that people in Switzerland can access information about weight-loss drugs from all over the world, including in countries that do not have the same restrictions on advertising. In the US, drugmakers, online pharmacies, and health clinics have flooded the internet with advertisements for weight-loss drugs. Read the full article to see what the experts had to say about the wild world of social media. 👉 https://lnkd.in/e6k5FDaF

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