Sydney Marketing Society (SMS)’s Post

Humanizing your brand on social media should be a top priority for 2024. Simply being more 'real' can significantly impact how customers perceive and engage with your brand. Key reasons why: ❇️ Building Trust and Credibility: By humanizing a brand, you make it more relatable and authentic. People are more likely to engage with and trust a brand that feels genuine and approachable. ❇️ Emotional Connection: Humans are naturally drawn to stories and emotions. By humanizing a brand, you can create a more emotional connection with your audience, leading to stronger brand loyalty and advocacy. ❇️ Social Media Success: Social media is a primary platform for brand interaction. When you operate with authenticity, you open doors to more engagement, increased visibility and you enhance the effectiveness of your overall strategy. One way to show the human side of a brand, is to lean into humour. Listen to me break down a great example of this being executed so well by the 75 year old German coffee retailer, Tchibo. #SocialMediaMarketingTips #SocialMedia #BrandBuilding

🍊 Ignite Your Brand with Orange! 🧡 Excited to see how the vibrant color orange can transform your social media branding? Our new article, exploring the dynamic and energetic impact of orange, will be published today! Discover how to use this enthusiastic hue to enhance your brand's identity and captivate your audience. Haven't subscribed yet? Don’t miss out on this and other valuable insights—subscribe to our newsletter for updates straight to your inbox! 📬✨ #ColorImpact #SocialMediaBranding #OrangePower #SubscribeNow

BeReal is getting ready to receive brands and celebrities. Get ready to witness the ultimate convergence of brands and celebrities as BeReal gears up to provide a unique platform for them to connect like never before. As the anticipation builds, you can be certain that this event will be one for the history books. Celebrating the power of authenticity and real connections, BeReal embraces the true essence of personal and brand storytelling. It offers an exclusive opportunity for brands and celebrities to engage with their audience on a deeper level, fostering genuine relationships that transcend traditional marketing strategies. With a star-studded guest list and a myriad of industry leaders, BeReal promises to be a melting pot of creativity, innovation, and ingenuity. As the lines between creators and consumers blur, this event will showcase the importance of transparency, trust, and genuine human connection in today's digital age. Don't miss out on this ground-breaking event that will redefine the future of marketing and inspire a new generation of authentic communication. Join us as we welcome brands and celebrities to BeReal and witness the power of real connections in action. Written by (FR) Valentin Blanchot read more here https://buff.ly/3OiO3o1

In marketing, my mind is always buzzing with innovative ideas to help the businesses and brands we work with stand out. One strategy that has proven exceptionally effective for our clients is showcasing their personalities on social media, rather than just focusing on their products. Creating a brand distinct from your personal identity can be challenging. At Bella Vita Media Marketing, our team of professionals excels in this area. We believe that consumers are more likely to engage with companies and brands when they see the human side of the employees and owners. Let our team help bring your business and brand to life on social media, connecting you with the people you serve. #socialmedia #digitalmarketing #brandidentity

A timely reminder that when a brand (in this instance, The Royal Family) takes to social media to engage regularly with an audience in order to appear authentic, that same audience will expect transparency and authenticity in times of crisis. In this column Beth Kowitt says: "The best thing for any brand to do when faced with this kind of crisis of confidence is to tell the truth and own up to its mistakes; the problem is, it will now be that much harder to believe them." Take a read of her article below. https://lnkd.in/g3GTcRNP

🌟 Molly Mae: A Masterclass in Modern Marketing 🌟 Love her or not, Molly Mae's marketing prowess is undeniable. From reality TV star to successful businesswoman, she’s shown an innate ability to grow her brand and connect with audiences on a massive scale. Here's why her approach works: 🔹 Authenticity: Molly Mae remains true to her personal brand, sharing both highs and lows of her journey. Her followers feel connected to her story, making her more relatable and trustworthy. 🔹 Strategic Partnerships: She’s not just an influencer promoting products. Molly Mae has leveraged her platform to secure powerful collaborations with brands that align with her image, from PrettyLittleThing to beauty lines, creating massive opportunities. 🔹 Consistency: Whether it's on Instagram, YouTube, or through her business ventures, Molly Mae shows up. Her consistent content and personal engagement help her stay top-of-mind with her audience, keeping her brand growing and evolving. 🔹 Understanding the Audience: Molly Mae knows her followers, and she delivers the content they crave. From beauty tips to fashion advice, she’s tapped into her audience’s desires and serves it in an authentic and engaging way. Molly Mae isn’t just a product of fame—she’s a strategist who understands how to leverage influence in today’s digital landscape. #MarketingMastermind #InfluencerMarketing #BrandBuilding #SocialMediaStrategy #MollyMae #MarketingSuccess #Maebe

There's still time to join us for tomorrow's webinar! Hertility Co-Founder and Chief Commercial Officer, Deirdre O'Neill, will be walking us through the playbook for creating a strong brand presence – and will be taking all your burning brand-related queries, so come armed with a question or two! In this session you'll learn how to: 🔨 Build brand credibility in the healthcare industry. 💪 Understand if your brand strategy is working. ❤️ Help your team build an emotional connection to your brand. 👩⚕️👨⚕️ Establish your brand 'influencers' in order to become a trusted authority. 🎢 Understand the long-term nature of building a healthcare brand.    Save your spot 👉 https://lnkd.in/eQJAVbdg

Luxury brands often think that they should only target the HNWI market. Here's why we at Stratitude (AMIN Worldwide South Africa) believe they miss a key audience by not setting their targets lower. #luxurymarketing #affluentmarket #digitalmarketing #onlinefollowers

"Unlock the power of social media marketing with these five goals: Build brand awareness to expand reach, foster meaningful engagement with your audience, drive website traffic for conversions, generate leads and sales, and cultivate customer loyalty and advocacy. Transform your social presence into a strategic advantage for business growth."

In today's fast-evolving PR landscape, small businesses have more opportunities than ever to amplify their voice. At BuzzPoint Media, we've seen the power of micro-influencer partnerships and localized media events firsthand. These strategies not only boost visibility but also foster genuine connections with target audiences. Micro-influencers, with their niche followings, can significantly enhance brand authenticity and trust. Meanwhile, localized events help cement community ties, turning local goodwill into brand loyalty. Which of these trends do you think could work best for your business? Why?